Have You Tried The Google Affiliate Network?

Recently I went to sign-up as an affiliate for Grasshopper – a very cool phone system I’m using for my business – and found-out their affiliate program was part of the Google Affiliate Network. As a member of over ten different affiliate networks I had surprised that Google’s own affiliate network had never crossed my path!

So it turned-out, like a lot of Google products, the Google Affiliate Network has been out since 2008, but Google has done little to market it to publishers. The Google Affiliate Network actually came-out of Google’s purchase of DoubleClick which came with an affiliate ad network called Performics. Google re-named Performics and thus the Google Affiliate Network was born.

It looks like they are doing a good job of growing their advertisers and let’s be honest – Google does a pretty amazing job and just about everything they do!

It’s easy to search for affiliate products and find one that is a good match for your particular site. Since I’m only signed-up one advertiser through the Google Affiliate Network I can’t tell you how effective it is until I delve in a bit more.

What I’m looking forward to is the advanced tracking and data that Google can provide. I imagine that Google can tell me information about the person that clicked on my ad that might not be available to other affiliate networks. Also I’ve heard rumors before about Google giving preferential treatment to sites that monetize using their system so you can read between the lines on that one.

If you’re an affiliate marketer that’s used the Google Affiliate Network in the past across multiple products and sites I’d be very interested in learning more about your experiences. Even if you haven’t used the Google Affiliate Network just feel free to comment and share your thoughts!

{ 8 comments… add one }

  • Avraham Saltoun June 24, 2010, 2:02 am

    Morgan, I have been getting quality information from you so therefore I am giving away gold to you. The Google Affiliate network is a relatively recent google acquisition, Their payment system is impeccable, and completely integrated with Adsense, and the tracking system is far more reliable and flexible than CJ and others. Their main obstacle is that they are a late comer on a crowded market, this translates into a poor portfolio. A rather wait 45 days for the CJ check than get that deposit Google does on my account, here in Jerusalem, because CJ advertisers are EASY to SELL. What difficulty do I have recommending godaddy, skype, poser to my audience? You may try Google affiliate, but CJ does it!

  • Johan June 24, 2010, 4:12 am

    I haven’t tried Google Affiliate Network yet, but your post atleast inspired me to sign up for the service. Will give it a try as soon as my account is activated!

  • Bill June 24, 2010, 6:34 am

    Will using G00gle affiliate links on one’s websites/blogs/minisites affect search engine ranking? The ironic thing and huge hassle for internet marketers (IM) is that G00gle has evidently frowned upon affiliate links on sites so much so they slapped down site rankings unless those affiliate links were cloaked to not show up in a crawl. Many IM gurus strongly suggest using link cloaking scripts/code/programs for affiliate program links on your websites. So the question is – if G00gle ranks sites with Adsens* okay with all other things being equal, why does it slap down sites with affiliate links? And will it demote sites using its own affiliate program links? Maybe a lot of the problem was/is sites promoting Clickbank like affiliate products, but in all I’ve read it was all paid program links that these guys suggested cloaking.

  • byDomainers June 24, 2010, 10:16 am

    I m an active member in Google Affiliate Network, and I m happy with the great work maked by Google.
    I think that the best way to profit from this program is to develop a discount code website where you can put everything inside, but you must have a good domain name for a such website 😉

    • Morgan June 24, 2010, 12:43 pm

      Thanks for sharing @byDomainers – very true as always – a good domain is key 🙂

  • Stan Packard July 19, 2010, 11:15 am

    I have a relatively small but busy site (consistent 20k page views per day). Over the years I tried various affiliates including CJ, ValueClick and Performics but they never generated enough income to justify the time spent setting it up and (worst of all) maintaining them – affiliate offers change often and in most cases your code has to be updated frequently.

    When Google Affiliates took over Performics I hoped it would improve but they too are really no better. Adsense and other ad networks like Adify beat the pants off Google Affiliates. In real dollars, the difference is 2-3 thousand per month versus pennies per month.

  • Hyder March 8, 2011, 10:48 am

    Reply to Stan Packard:
    Pennies per month because the content of the website may not be useful or duplicate, created just to make the ads published.
    This will not help, write a wonderful content and put related ads, you will make lot of money.Content is the key to success.

  • kiran February 19, 2019, 1:58 am

    I believe Google pays peanuts, So on mutual understanding generating leads for other websites can make huge profits for you.


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