Hearsay Case Study – Clara Shih speaks at Startup Lessons Learned

Clara Shih the CEO of Hearsay spoke about how her company started and five lessons they’ve learned along the way.

clara_shih_hearsayFive Lessons:

  1. Start as an expert, tip – help write your customers’ success criteria
  2. Embrace agile selling, tip – pair selling (two reps on one deal), just in time marketing collateral
  3. The Real Learning Only Begins After You Close The Deal, listen to your customers – get feedback. Tip – Hire PMs as account managers.
  4. Launch with a bang, tip – use social media to stay connected and amplify your efforts
  5. Stay in touch, keep in touch with your customers

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