Clara Shih the CEO of Hearsay spoke about how her company started and five lessons they’ve learned along the way.
Five Lessons:
- Start as an expert, tip – help write your customers’ success criteria
- Embrace agile selling, tip – pair selling (two reps on one deal), just in time marketing collateral
- The Real Learning Only Begins After You Close The Deal, listen to your customers – get feedback. Tip – Hire PMs as account managers.
- Launch with a bang, tip – use social media to stay connected and amplify your efforts
- Stay in touch, keep in touch with your customers
