Help Me Pick A Logo For A New Brand And You Could Win A Free Logo!

On Saturday I did a post about picking logos for two of our brands and I got an incredible response with over 30 comments, so I thought I’d do it again! In February we are launching an innovative new Video Tutorial solution called I don’t want to give-away all the good stuff quite yet but suffice it to say that this brand is all about tutorials for web geeks or people that are already somewhat tech savvy.

For this brand I felt strongly about having a geeky character as the mascot and LogoNerds offers a great service to do this. Below is the first set of concepts they sent-over. Feel free to give as detailed feedback as you’d like since I can have a number of revisions made to this over time.

Along with ordering the logo itself I also ordered a custom header design and custom banners. When you’re building a brand it’s nice to get all of this together at once so that when you launch your brand you have everything you need to get started. Since we plan on promoting this brand on a handful of blogs and related sites having custom banners ready to rock will really help us make a splash. Of course I’ll share the header and banners with you as soon as they are completed, first step is the logo and character!

Also for all the Domainers like myself that do this part-time, remember, it’s all about running a business, not creating another job for yourself. It takes me a total of 5-10 minutes to put-together the logo request, if I were to do the logo myself it could take me hours, or days, and in the end it probably wouldn’t look half as good as what LogoNerds can whip-out in a day! We build 3-5 brands/month which means 30 – 50 minutes max putting in requests for logos.

To thank you for helping me pick a logo, one of my commentators below will win a FREE logo from LogoNerds ($27 value). This is just my way of saying thanks and returning the favor by helping you get a great logo for one of your own brands!

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Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Bold Metrics, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 40 comments… add one }

  • AFN - ALL FREE NOW January 18, 2012, 8:43 am

    I like concept 3, because it stands out, easy to read.

  • Bill Eisenmann January 18, 2012, 8:51 am

    I like concept 2 as they stand now. However, I’d want to see the character from concept 3 above the text in concept 2. I think that would be the best combination.

  • Tobias Brusegard January 18, 2012, 8:55 am

    I like the Character in Concept 1, with the logotype from Concept 3, easier to read.

  • James January 18, 2012, 9:04 am

    My vote is for #3, nothing says authentic geek like that haircut.

  • Emerging Domains January 18, 2012, 9:05 am

    They’re ALL very nice, this time – kudos to the artist[s]! Concept 1 is as nice as any. Thanx for enrolling me for one free logo.

  • Mauro Correia January 18, 2012, 9:06 am

    I like Concept 3
    The Character is amazing. IMO the most attractive one.
    The text stands out.

    For me it’s the strongest logo concept.
    Well done.

    • Morgan Linton January 18, 2012, 1:04 pm

      Thanks Mauro – great feedback, I really appreciate it!

  • Emerging Domains January 18, 2012, 9:08 am

    Allow me to add, the first one, once you see the nerd, your eye is drawn to the text or brand. It’s simple, it’s easier to learn and remember, because there is less going on than in the next two. The next two are eye-catching, but too busy to imprint your mind with the domain name.

  • Homero A. Gonzalez January 18, 2012, 9:09 am

    I like concept one(1)  with text/background of concept two (2) I would, though like the eyeglasses to be thinner and maybe all round? 

  • Patrick Ruddell January 18, 2012, 9:12 am

    #2, but have his right arm and head moved off of the T.

    Or a new concept… use a chalkboard and write the name in chalk, using the character as a teacher/geek. He could be pointing to the chalk board with a pointer stick.

    • Morgan Linton January 18, 2012, 1:03 pm

      Very cool – I like it! Thanks for the feedback, really appreciate it!!

  • Anonymous January 18, 2012, 9:36 am

    Hi Morgan,

    Great concept. 

    #1 is great.   Just two small edits.  Remove the black background for the wording and increase the size of the .com to be the same size as the rest of the copy.

  • Iain Taylor January 18, 2012, 9:47 am

    Hi Morgan – Option 3 then 1 in that order.

    However if  concept 1 were to be amended slightly by getting rid of the black and making it transparent – it would then be my favourite. Your “geek” guy will look great in facebook or twitter as well.

    I have been doing a lot of branding for domains lately and always get the logo created in the various sizes for the following sites at the same time: Facebook, Twitter & Favicon

    It just makes it easier when going through the process of setting up all the components of a sites strategy.

  • John Kenney January 18, 2012, 10:20 am

    #3 because the text is the most legible. 

    #1 and #2 font treatments are much less legible and, as well, the characters are so large / dominant as to distract the eye from the text. of the characters, i prefer #2 as it is both geeky and active (pointing). arms crossed in #1 is a no-no. you might also consider making the character a bit multicultural somehow.

    • Morgan Linton January 18, 2012, 1:01 pm

      They can do a number of revisions so the text can be completely re-done or changed. Feel free to recommend how you think the text would look the best!

  • William Brister January 18, 2012, 11:08 am

    I would go with #2 as I like how the word “Geek” stands out.

  • Neeraj Thakur January 18, 2012, 11:11 am

    #3 Looks One Piece! I like Number 3, but I like the Mascot of #2. If there is any way you can have those 2 concepts combined. Cheers!

    • Morgan Linton January 18, 2012, 1:02 pm

      Great feedback and yes – they can absolutely do that!

  • Kiran Sambih January 18, 2012, 12:08 pm

    I would go with concept 3, as the logo looks all in one. It looks more friendly and professional at the same time.


  • Melly Walker January 18, 2012, 1:19 pm

    I like concept 2 best. The first one seems off with the lettering/coloring.


  • brian cowan January 18, 2012, 1:31 pm

    I like the confidence of the mascot in concept 1, but I would shrink the “FOR” font size to make “GEEKS” Pop a little more

  • January 18, 2012, 1:52 pm

    I like character #1 best (2nd one is second best, don’t like the 3rd character at all)
    For font design I like the #2 the best, and #1 the least. If I had to choose one, I’d go with #2, but would see if you could change the font design style as it looks “old fashioned” …at least to me anyways.

    Logonerds did a great job on these!  I hope I win – I need help with a logo 🙂

  • Lorenzo Rabattoni January 18, 2012, 2:26 pm

    I am torn between the #2 and #3, I would say, however, the second concept.

  • Jason Thompson January 18, 2012, 2:28 pm

    #2 all the way, #3 looks like he might of taken something lol

  • Nadia January 18, 2012, 3:57 pm

    I like #1 for the typography, character, and colors. It’s the most compact & efficient out of all of them, although #2 scores better for being able to read the words more easily. I’m not crazy about the oval text effect in #2 (something about it screams 1998) and AGAIN, there go those crazy *italics*…but it is the easiest to read. The text in #3 is nice, but the geek looks a little strange. Overall, #1 looks the most modern and Web 3.0.

    • Nadia January 18, 2012, 4:00 pm

      I just noticed John Kenney’s comment below and completely agree that the “arms pointing” is better than arms crossed. I hadn’t thought of this, but he’s right. Having the arms up makes it seem like he’s lecturing or pointing at a blackboard, whereas a closed-off stance looks less inviting. Good point!

      • Morgan Linton January 18, 2012, 6:26 pm

        Excellent point and definitely will make a difference!

  • John Nigro January 18, 2012, 4:28 pm

    #2 all the way… glad you posted the logo site that you get these from

    • Morgan Linton January 18, 2012, 6:25 pm

      Thanks John – looks like #2 really is hitting home with a lot of people!

  • Domain Nitro January 18, 2012, 5:30 pm

    Agreed with several others – font and overall look in 3, but geek from 1 in same pose as 3…

  • Patrick January 19, 2012, 7:02 pm

     Is there a problem with the Comment Approval system?

    “You have 1 unapproved comment”

  • Braden Pollock January 19, 2012, 9:03 pm

    I like the character in #2 and text in #3

  • Baris January 24, 2012, 9:25 am

    I like concept 3, looks like very pretty and professional.

  • Don March 21, 2012, 7:14 am

    I like # 2. The text is more readable, and the geek looks the best.


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