Heritage Auctions Hits A Home Run With Tonight’s Live Domain Auction

heritage-logoTonight was an exciting night and I think we all owe Aaron Meystedt a huge thanks for taking domain names auctions to the next level. As most of your know, Aaron took the reins as the Founder and Director of the Domain Name and Intellectual Property Division at Heritage Auctions. It was clear from the very beginning that Aaron was dedicated to reaching a broader market and getting real end-user interest in the auction.


All of Aaron’s hard work paid off tonight to the tune of roughly $420,000 and what those who attended described as a very well-run auction. Special thanks to Larry Fischer for live tweeting the event, definitely a fun auction to follow-along with whether through Twitter or through Heritage Auction’s live auction platform.

Of course as we all know this is just the beginning. If this is where we’re starting I can honestly say the sky is the limit  and with Aaron in charge I am confident this is going to be the first in a historic set of auctions. Go get em’ Aaron and congrats on a job well done!

(Photo Credit – DNJournal)

{ 6 comments… add one }

  • wf November 22, 2013, 1:36 am

    It was a failure. Numismatics.com for 15K at this venue tells you, this was all domainers again. Their buyers didn’t show up.

    • Morgan November 22, 2013, 9:46 am

      @wf – sorry but I’d only pay $2,000 – $3,000 for a name like Numismatics.com, $15K is an end-user price for that name. I thought the auction had some really great sales and just to confirm it wasn’t all Domainers, in fact I’m pretty sure a vast majority of the buyers were end-users. I think the issue you’re having WF is having unrealistic price expectations, Numismatics.com isn’t a six-figure name.

  • Rolf November 22, 2013, 2:40 am

    I think this will bring in lot of nondomainers investing in domains. Hey, they do have value!
    I think domain investing is starting to grow, everyone knows what a domain name is now.

  • larry fischer November 22, 2013, 8:22 am

    It was nice being in the heart of the action. A reporter from Forbes magazine was in attendance following the bidding. Congrats to Aron on a great auction. I’m already looking forward to his next.

  • Marco November 22, 2013, 2:30 pm

    They have to offer the financing model!

    It is incredible a similar serious company didn’t promote the chance to buy the domain you want in installments. Every auction company makes that!

    They are trusted, well known, every buyer would trust them. It is a “shame” they didn’t do that. I hope the next auction they will go to promote the financing model. How can you try to reach end users, like they did, without offer a clear financing option to them?!!? This was a really good opportunity lost.

    Anyway, I want to congratulate with them: regarding other points, they did a serious work. So well done, I hope they will keep to auction domains because it seems to me the general result was low in money value, but huge in future value: for them and for the entire sector. They have now a chance to become the first auction house for domains, and this could have a very huge value for them within one or two years only.

  • Adam November 22, 2013, 2:34 pm

    Too bad the writer from Forbes saw things differently and based the entire industry on what she saw as a flub.


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