Hostgator founder Brent Oxley just put his multi-million dollar domain portfolio on Efty

This morning when I logged into Twitter I saw a tweet from Domain Investor Joshua Schoen about Hostgator founder and investor Brent Oxley listing his domain portfolio on Efty. Not surprisingly, Oxley owns and that’s the domain he’s using for his Efty Marketplace.

Here’s a look at the marketplace which he’s been updating a bit throughout the day:

Brent Oxley Efty Marketplace

As Brent says at the top of the page, his domain collection is worth over $25M, not many people can say this but once you look at his domains, I think you’ll agree. Here’s a sample of what he owns:

and the list just keeps going with more amazing blockbuster domains. When you click on a specific domain it takes you to a super clean “make offer” page that Efty is famous for:

If you have a few minutes I encourage you just to browse through the domains that Brent has, they really are incredible. His site also does a great job of showcasing how slick the Efty marketplace is.

Do you have your own Efty Marketplace? If so feel free to share it in the comment section below.

{ 22 comments… add one }

  • Matt Jackson May 9, 2019, 7:32 pm

    It is one, truly impressive portfolio.

  • John May 9, 2019, 7:35 pm

    Ah, those were the days when he was with Hostgator. Unless he was also responsible for losing the ticket system and restricting people to only chat or phone before he left, which was definitely a huge ding on that golden age if so.

    The important thing now is to make sure the Estibot figures appear with each listing as they did with the NamesCon auction, so that the world can see how these domains are worth immensely less than Brent or anyone else (including me) says they are. Yes, that’s the important thing.

  • Michael May 9, 2019, 10:37 pm

    What an amazing list, and a scoop for Doron and Efty… But I wonder why he is listing them all for sale. As far as I know, most of them he has not owned for long. And didn’t he say he wanted to develop

    Maybe he has an upcoming utility bill he can’t afford 😉

    • John Fleming May 9, 2019, 10:59 pm

      He has no plan and overpaid on many names. Great at running a hosting company but now wasting money on domains. 500k for wtf? He paid that to resell?

      • Joshua Schoen May 9, 2019, 11:18 pm

        If I remember correctly, he paid $500k for because he planned to develop it not resell it. Those development plans must have gotten sidelined.

  • James Booth May 9, 2019, 11:37 pm

    Brent will have the last laugh. He has an eye for great names. Listing his names does not mean he is necessarily looking to sell them all. He is likely just testing the waters to see what offers come in on them. He has one of the best portfolios out there now after not being in the game long. To get these monster names you have to put up the cash which he has and I would put my money on it that he does extremely well overall. A few names I sold him have already gone to end users such as and

  • Changkouth Mangij May 10, 2019, 4:04 am

    That’s cool, creative and so future focused. Good on you Mr. Brent.

  • Ryan May 10, 2019, 8:02 am

    This portfolio has got some crazy good domains!

  • brent oxley May 10, 2019, 8:28 am

    I had 0% financial interest in hostgator after selling and for good reason. I pitched hostgator for sale for multiple years, and at the end of the day, the majority of suits had trouble understanding that our secret sauce was customer service. I suppose customer service isn’t buzz worthy enough to pitch to investors where as cutting costs and outsourcing is.

    Hostgator grew as fast as we could hire quality employees up until the day I sold. There were a few times we caught up with growth which allowed us to trim some of the fat. (employees that did say 5% of what the average was) When we were busy that 5% was still helpful and better than nothing. One of my favorite moments in Hostgator history was when the recession was going on, and we had over 100 billboards around the country saying that we were hiring. We even had a billboard in Time square!

    I’d say at least half my time of owning hostgator I was slowing sales down to avoid customer service suffering and in turn destroying our reputation.

    I was shocked when hostgator stopped taking emails and limited support to chat & phone. Email support is always going to be the most efficient and cost-effective form of support, so not sure what genius found a case study supporting otherwise.

    A few of these names I have no intention of selling such as,, and, but if someone wants to pay up with millions, why not replace with another name? is going to be the name of the new hosting company I’m in the process of creating. Create is probably close to a year out from launch, but with the technology, we have planned and level of Amerian customers service we’re going to offer we should quickly dominate the industry.

    As far as my domaining skills I’m the first to admit that I’m not a domainer yet have an amazing domain collection. I’ve overpaid for many of the names and practically stole just as many others. I’ve turned down a legitimate 7 figure offers on domains on quite a few occasions.

    The best name I’ve purchased to date is of which I’d conservatively say is worth between $10-$20mm, and that’s without including any technology or intellectual property. If this holds true, it means it’s worth enough to pay for the majority of domain portfolio and proves that this little hobby of mine has been a success.

    • Michael May 10, 2019, 9:40 am

      Thanks for being so open. Great and inspiring information. Good luck with!

    • John May 10, 2019, 3:00 pm

      It was a truly golden age of third party hosting, and your secret sauce was working. I’m a straight guy so don’t get the wrong idea, but Hostgator was like a marriage to me. A happy marriage. I was perfectly happy to spend the rest of my life with Hostgator and had no desire to look elsewhere anymore, and I didn’t. I literally even had thoughts like that about Hostgator and am not just using a new metaphor here now. I didn’t like when the ticket system was abolished, but I could even live with that as long as email was still available, and email worked very well nonetheless, at least your implementation of it. But once they eliminated even that and left you with only (extremely problematic, horrible and disastrous) chat, and phone, that was one of the last straws.

      Agree with you on Killer. 8 figure minimum. Easily much higher than your suggested range – much higher.

    • John May 10, 2019, 3:10 pm

      PS, and just wanted to note that GoDaddy has done the same thing, too. I hate, hate, hate their “support” system now and have for I don’t know how many years it’s been already.

    • John May 10, 2019, 3:22 pm

      Also would note as I have at other times that Epik’s support is also spectacular. I’ve never used Epik hosting yet but have had close to 1,000 domains at my peak there so far and have needed support from time to time. Not only is their email support stellar, but also the chat support, and I don’t normally prefer using chat for such things. And everyone knows sometimes even Rob himself is the one helping you.

    • John May 11, 2019, 3:49 pm

      PS again: for the readers and “posterity,” it occurred to me that it might seem a bit unusual to wax so romantic about hosting at Hostgator during the good years. And indeed it would if you only hosted a site or two, or even three. So for the record, I must have hosted easily 500 domains there total overall through the years, maybe even a bit more. And that’s why I can say the kind of things I have said here and previously about Hostgator when it was good.

  • brent oxley May 10, 2019, 8:44 am

    I’ve only been using efty a few days, but so far am very happy with my decision to make the switch. Their support is incredible, especially Doron!

    If I can give any advice it’s to not even bother with domain parking these days. My entire portfolio was generating about $28 a day. The $10k a year was chump change and undoubtedly cost me significantly more in lost deals. Here’s last months stats for you all.

    visitors searches clicks cpc revenue inquiries
    84916 9113 3368 0.2511 845.7055 470

  • Fat Anon May 10, 2019, 10:24 am


    • May 10, 2019, 8:32 pm

      Zero is too high of a number.
      Those codinggator domains are worth less than zero…negative -$8/year.
      Do yourself a favor and drop those names now and save $8/year on renewal fees.

    • kyle May 10, 2019, 10:40 pm

      You have to put a lot of effort to develop the site for Coding community or programming Community,i am sure the name Coding Gators Explains alot and have a lot of marketing value.Build something similar to for selling coding service and programming service and machine learning projects.

  • Andy B May 10, 2019, 2:11 pm

    Appreciate your candid take on things Brent. You have some gems. You only need one big name to pop and it will offset a lot of risk from the others. Best of luck!

  • Matthew May 10, 2019, 2:45 pm

    Great list of domains. That said, I’d modify the uno logo. It looks ver similar to the trade dress for the Uno card game which I presume may be trademarked.

  • Matt May 10, 2019, 9:21 pm

    Wonder which parking provider he was using

    • Joshua Schoen May 10, 2019, 10:27 pm

      I think Brent was mainly using Uniregistry parking


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