Hot off the Press from DOMAINfest Global 2011

I am excited to announce the latest breaking news from DOMAINfest Global 2011 in Santa Monica! Peter Celeste, the SVP and GM of DomainSponsor has just announced DomainSponsor’s new Precision Targeting Engine!

The idea behind the Precision Targeting Engine is to have direct advertisers bidding alongside with other upstream providers.

DomainSponsor has hired a dedicated salesforce that is already making connections with direct advertisers.

The benefits of this new system allows you to get your traffic in front of direct advertisers moving one step up the revenue chain! Advertisers win by gaining access to direct navigation traffic and maintain control with bid management tools.

Publishers will see increased value across all of their existing traffic as they connect-up with direct advertisers, ad networks, etc.

(Pardon any typos – this post was written on an iPad)

{ 4 comments… add one }

  • Leonard Britt February 1, 2011, 12:19 pm

    I haven’t yet sought advertisers yet because I believe one needs a certain traffic level and search ranking to do so. However, one thought that occurred to me with would be to offer directory listings and right margin ad space at a base rate but the ad ranking would be based on highest bid. I’m not sure how that would be received but it would allow those businesses concerned about pricing to test out the effectiveness of a listing while meanwhile I could gauge the market for premium ad space.

  • TeenDomainer February 1, 2011, 3:22 pm

    A great idea but it would almost be better on a system with content, ads on a parked page I am not sure about.

  • Twas Ever Thus February 2, 2011, 4:42 pm

    @ TeenDomainer …….what’s the difference b/t a parked page and a Google results page?

    Absolutely nothing. So it will work.

    I know first hand that it will also b/c at one point I had over 400 sites up with advertisers on all of them and they were nothing different than a parked page, just advertisers with links and descriptions, exactly like Google.

  • Twas Ever Thus December 13, 2011, 6:41 am

    Well……nothing ever came of this.

    DomainsSponsors payouts still suck royally.


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