How did a four-word .COM sell for $100,000?

I have to say I was pretty impressed with Uniregistry’s latest list of sales, with close to $30M in domain sales already this year it’s fair to say Uniregistry Market is on fire. A lot of the sales made perfect sense, one-word .COMs like or selling for six-figures is pretty darn normal.

But there was one sale that I can’t get out of my head and I thought was important to highlight, a four word .COM, selling for an even $100,000. Yes, that’s right, a four word, fifteen character domain name sold for six-figures and I think that’s kinda awesome.

There’s already a site on the domain so you can see what the buyer did with the name:


Yes, not surprisingly it’s a site that helps people find used cars online. It doesn’t look like the site is fully operational yet since clicking on some of the popular cars leads to an error page, but I can see where they’re going with this. I can’t say I’m blown away by the design but I thought, hey – let’s do the math and see why this sale might make sense.

Suppose the average used car on the site costs $20,000 (probably a low bound estimate), and let’s say they make 5% on each sale, this would be $1,000 per car. Okay but let’s say 5% is too high, instead let’s say they take a 2.5% commission, well that would be $500 per car.

With these estimates, the owner would need to sell 200 cars to break even after that, it’s all gravy as they say. So even though this might seem like a ridiculously high price to pay for a four word .COM, given the potential of a site in this space it might not be so crazy after all.

All that being said, I hope the owners are planning on spending a few extra bucks on a better site because this one looks, well, pretty junky, not quite the image I want if I’m trying to get the feeling that I’m buying a solid used car. My guess is that the owner also knows that getting on the first page of Google is going to be next-to-impossible given that ads and local searches appear above and below the fold, followed by some pretty monster companies like Enterprise.


So here’s what I’m thinking. The person who bought this domain likely has a nice budget for a new site (please tell me this one is just a placeholder!) and also knows that the type-in traffic alone is worth quite a bit since they’d likely pay a few bucks a click to advertise on Google. They also know that making a few hundred dollars or more for each car they sell means a real chance to pay this bad boy back and start enjoying the profits.

Of course, I don’t know anything about the used car market so I could be totally wrong and maybe the buyer was just crazy…but it feels like there should be some logic here. What do you think? Comment and let your voice be heard!

{ 16 comments… add one }

  • Sarafadin September 21, 2017, 10:44 pm

    That’s the only figure I doubt. 100k for a 4 word?

  • John September 21, 2017, 11:23 pm

    You obviously haven’t been reading any of my book-long posts in the blogs about this all these months, Morgan Linton. Others have, however. It’s all there.

    • Jonathan September 22, 2017, 12:50 am

      John, did not see anything synopsis ? or link

      • Tony September 22, 2017, 7:01 am

        Synopsis is the blog writers and “industry leaders” have been touting shorter is better when 2,3,4 word EMD dotcom’s are still valuable and selling.

        • John September 22, 2017, 9:05 am

          Wow, that is so beautifully succinct. Thank you, Tony. I really struggle with long-windedness. But both have their place, and It’s another case of long vs. short. 🙂

          Yes, just to add a bit more, since I’ve already written so many “books” in the blogs and am just not up to it now that someone finally even brought it up no less:

          • It is one of if not *the* biggest of problems and mistakes in the entire industry, costing everyone including those who push it.

          • As one of so many examples (not mine and no association), I could point out a three word .com that is easily worth 9 figures because of the simple fundamentals of what can be done with it, how much money can be made with it, and how popular and authoritative it is, but I won’t because it’s definitely much too contrary to my interests to point it out now.

          • It’s about quality, not quantity; only in the reverse direction people normally think of that concept.

          • Tony September 22, 2017, 10:06 am

            Thanks, John. Coming from a physics background where brevity is most times beauty, I’ve learned to keep it short and simple.

        • Jonathan September 23, 2017, 7:35 am

          Thanks, I guess horses for courses. IMO 3-4 word generics make more brand sense than 4 numerals. Believe “root” domains that serve & persist aggregate platforms are an underrated asset if the root is core not farming trouble is good seo people are a rare commodity.

  • Jonathan September 22, 2017, 12:47 am

    Sqeeze perfect for selling of Juicero old stock.
    “” bottom line is its good to have a price comparable for sales. UK company “WeBuyAnyCar(dot)com big marketing budget / jingles works for them as it’s generic.
    Offering (Itlalian) VenditaAuto + VenditaMoto cc + com PrezziAuto – Moto poss interested dealerships ?

  • Michael September 22, 2017, 1:54 am

    Ebay only charges $60 to sell a car under $2000 and $125 to sell a car for over $2000 and the listing is free.
    So probably they will have to sell more like a 1000 cars first.

  • Joe September 22, 2017, 5:02 am

    Traducir del: portugués
    I am, really impressed with what they sell from and I have,,,,,, gasunder. com,,,,, (Art description)
    and do not receive offers to buy I do everything that sends to sell and not sell.

    Question? who of you are interested in buying one of them I am willing to receive offers since if I write BIN from $ 2,500 to $ 10,000 I must be a complete idiot to think that someone will buy and not sell and if I sell cheap at $ 500 and $ 1000 I am another completely idiot in doing so since the art of valuation of domains according to Shilling in an interview at give a key piece of a puzzle that I at least nor know what it means with Art this in its description 19-K .com is Art that $ figure to write a 5 or 6 figures? you have the answer.

    Having the best domain names in my history as Domainer I do not sell anything, at at Namejet Auction by now have for sale with Auth code in hand Selling for $ 10,000 is a keyword easy to remember for the user and that it leaves in Google this is that the user looks for, this to be the most important part that to learn of my mentor.

    $ 100,000 to be a used car for collector, is best

    The domain name is a phrase used at the top of the text as a claim for the user to enter the web.
    Used Cars For Sale –
    Translate this page
    Search Used Cars for sale on With millions of cars for sale, you’ll find the best local deal.
    Used Cars For Sale | Pre-Owned Cars, Trucks and SUVs at UsedCars …
    Translate this page
    Find your next used car at Search the best online inventory of pre-owned cars, trucks, SUVs and other vehicles from dealers across the country.

  • Asset.Domains September 22, 2017, 11:40 am

    i have JetplanesforSale(.com)

    for lesser amount , maybe increasing to 100k will be better ? :))

  • Joe September 22, 2017, 12:33 pm

    Thanks @Morgan for your moderation to my comment when you publish the bitcoin will have devalued.
    Good weekend for all of you.

  • Jon Schultz September 23, 2017, 8:33 pm

    Don’t forget sold for $5 million and sold for $835,000.

  • John October 12, 2017, 1:14 am

    • John October 12, 2017, 1:17 am

      (Didn’t mean to post that here.)

  • Melissa October 13, 2017, 5:27 am

    I own 100 domain names, are they all winners? Probably not but then again it’s what they are worth to the person who wants to buy it. What is the best way to have them appraised to see which ones I should shop around or put up for auction?

    Here are some that I think “may” have potential (in my uneducated opinion). 😉
    (A personal favorite for obvious reasons –

    Thanks in advance for any feedback!


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