How do .IO domain prices compare to .COM?


Recently I was talking with another startup founder about domains (yes this happens quite a bit) and she asked a really good question – how do .IO prices compare to .COM. I didn’t have a great answer so thought I would do a little bit of research and find some comparable sales. Here’s a few examples that I found:

  • sold for $100,000, sold for $16,000 (.IO valued at 16% of .COM)
  • sold for $800,000, sold for $15,000 (.IO valued at 1.8% of .COM)
  • sold for $250,000, sold for $8,888 (.IO valued at 3.6% of .COM)
  • sold for $135,000, sold for $8,823 (.IO valued at 6.5% of .COM)
  • sold for $30,000, sold for $7,000 (.IO valued at 23% of .COM)
    (Source – NameBio)

Okay so first things first…this is very far from a statistically significant survey, I just spent ten minutes trying to find five different examples of names that sold in .COM and .IO to compare. So the results here are probably almost completely meaningless, but hey I wanted to have some data to look at.

With these five sample sales, .IO indexed in on average at roughly 10% of the .COM price. If I was going to really get to the bottom of this I would have to look at probably 1,000+ sales or at least a few hundred to get a more meaningful sample size.

So I thought I’d turn this question over to you. Do you think 10% is a fair estimate of .IO value when compared to .COM? I want to hear from you, comment and let your voice be heard!

{ 6 comments… add one }

  • Snoopy April 28, 2018, 5:00 pm

    Those stats are a big load of crap Morgan. Most .io’s aren’t even sellsble for $0. You need to factor in that most of them will never sell. You’ve charted the outliers.

  • Doron Vermaat April 28, 2018, 6:02 pm

    Maybe ask Michael Summer from NameBio to help with a more extensive analysis. Would be very interesting to get the percentage based on a large number of sales.

  • Joseph Peterson April 28, 2018, 6:14 pm

    Not to be a wet blanket, Morgan, but you overlooked 1 crucial factor. sold for $100k, yes … but that was in 2006 – 12 years ago. These days it would be worth roughly 10 times as much. sold for $30,000, yes … but that was in 2008 – 10 years ago. Since then, this domain has changed hands; and the price was higher, as I recall.

    The .IO sales being referenced are (I’m guessing) more recent. So this is an apples-to-oranges comparison.

    Market value isn’t constant over time. So there ought to be some adjustment to normalize prices. How to do that is debatable. But not to do it at all … makes for some dubious conclusions.

    Based on the ancient sale date, the 2 sales I referenced above – which are the only 2 I looked at – would need to be discarded. Those are also the 2 sales that gave you your highest .IO / .COM ratio. No more 16% or 23% of .COM value.

    The remaining 3 cases 1.8%, 3.6%, and 6.5%. So I think it’s fair to conclude that 10% may be an overestimate.

  • Jose April 29, 2018, 8:37 am

    The Extension (.IO) so that come to read have better assessment if the keyword is in technology…..

  • April 29, 2018, 12:26 pm

    it’s true that the comparison is very difficult , you can’t compare the sale price 10 years ago and today ,
    ask the namebil to sort with 3 years difference or 5 years at least…

    but nice find, .io dont have any value and using is a nonsense…

    • April 29, 2018, 12:28 pm

      i have made a mistake typing, i wanted to say that .io can’t beat .com prices after that data , and adding to a new startup if the original kw is taken don’t have sense.


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