How I Doubled The Revenue Of A MiniSite In 30 Minutes

I have written a number of posts about how to best monetize your domain investments. One of the most important concepts I’ve discussed is the importance of fresh content and updating your domains as frequently as you can. If you haven’t read my post about What Makes A Minisite Effective you should definitely give it a read after this post.

Through all of my different posts about monetization I’ve left-out an important concept that makes a much bigger difference than you would think. While content is key and design is important, ad placement is oftentimes left-out of the monetization discussion. While I use multiple forms of monetization on the vast majority of my sites – on some of them Adsense is really only best fit. A good example of this is CheapMercury.com an information site I’ve developed about Mercury and buying Mercury online.

There really aren’t any excellent Amazon products about Mercury or good CJ banner ads I thought would make much sense on this site. Remember, I still heavily endorse using multiple forms of monetization when they offer a real benefit to your visitor. If you want an example please check-out my H1N1A information site which has already received many compliments from visitors to the site!

So if you have a site with Adsense ads and the revenue isn’t coming-in like you thought it would, your first reaction may be to move-onto other projects. I’ve found that little changes can actually go a long way so before you give-up…try something different!

CheapMercury.com has made about $8-$9/month for most of this year. It hasn’t been a major focus of mine but in September I thought I should give it a little love and make some small (and I mean small) changes. I added a small Adsense ad front and center to compliment the sidebar ads and also changed the video on the front page to be a more targeted video about Mercury.

Ascetically I updated the navigation bar to make it look a bit more professional. These were small changes and took a total of 30 minutes to make. At first you might think – “So what! You added one puny Adsense Ad and updated a video.” Yes – these are small changes but the placement of your ads has a HUGE impact on the revenue your site can produce. Also – the relevance of the videos on your site can also help SEO in ways you would never imagine.

Okay – so you’re probably ready for the results right? So here is my revenue before and after the change:

July 2009 – $9.13

August 2009 – $8.64

September 2009 – $20.99

October 2009 – $23.61

November 2009 (in first 8 days) – $11.36

Making those small changes DOUBLED my revenue in the same month I made the changes and the growth has been continuous since then. This month the domain is on-pace to make over $30, triple what it made in August before I made the changes!

Now while I don’t think making $23.61 is a crowning achievment – remember…I have over 100 domains with sites like this, most of which use multiple forms of monetization – so it’s all about power in numbers. If you can make even small tweaks to your sites on a quarterly basis you’d be surprised at the returns you can get. The point of this post is simple – little changes can go a long way!

So before you give-up on that MiniSite ask yourself a question “How long has it been since I’ve updated the site?” If the answer is “never” then you might not know what you’re missing!

{ 11 comments… add one }

  • Jesse November 9, 2009, 6:41 pm

    Nice post, and you are absolutely correct, the power is in numbers. I have a few sites that would fall into the “minisite” category that make $xx per day but for the most part, the sites that do $x per day have the most opportunity for improvement.

    If you have sites that are making a few dollars a month, its not that hard to tweak a few things and turn that $2 into $20 or even $200, its all simple math.. Sites are like children, if you raise them right they will do you proud, if you ignore them and don’t teach them values and responsibility they will cost you more than they bring in 🙂

    Reply
    • Morgan November 10, 2009, 10:21 am

      Thanks @Jesse!

      Reply
  • David November 9, 2009, 9:17 pm

    Great Info.
    You know i wish some one could make a video on how to build minisites like these. Also how to get content..Just a video explaining from scratch how to build websites and get content and all the little tweaks. This would help greatly. They say content is king..Where do u get content from etc. just for us newbies

    Reply
    • Morgan November 10, 2009, 10:21 am

      Thanks for your comment David – your wish has been granted! I actually made a video this weekend about this topic so looks like you read my mind!! The video will be published today.

      Reply
  • Dave November 10, 2009, 2:52 pm

    Now that’s a success story. Thanks for sharing! Don’t suppose you’d share the traffic per day to earn that kind of revenue.

    Thanks again.

    Reply
  • William November 11, 2009, 1:48 am

    Great post.

    A couple of questions:

    Would you recommend parking pages which receive a high amount of type-in traffic or building mini-sites for them? I can see how mini-sites would be good for strong keyword domains which receive little to no natural traffic, but I’m unsure about high type-in traffic domains. That is, I’m unsure I’d be able to monetize the traffic better than the parking companies already do.

    Thanks for any feedback.

    Reply
    • Morgan November 12, 2009, 2:39 am

      Thanks for the comment @William. I would always recommend building sites rather than parking when you can.

      Mini-sites are great for high-traffic domains since you can get much better revenue from affiliate products, amazon products, and CJ ads. The problem with parking pages is that you make very little for each click – even AdSense will give you a better return in most cases.

      Reply
  • Carsten November 12, 2009, 7:52 am

    Hey Morgan, nice post…
    But what about Link Building for your Minisites. Do you concentrate on that? I also think Minisites are better than parking. But if you don`t have Type-Ins, you need to get visitors.
    See you
    Greetings from Germany

    Reply
  • DOUG November 25, 2009, 8:01 am

    Thanks for the tips, I’m just finding out about the mini-site craze now, wish I had found out earlier! Do you have a separate hosting account for each of your domains? Doesn’t that get expensive after awhile? Just asking…

    Reply
    • Morgan November 25, 2009, 10:21 am

      @DOUG Happy to help! You don’t need a separate hosting account for each domain. One hosting account for under $10/month with GoDaddy will do the trick! You can host an unlimited number of domains and never pay more than $10/month.

      Reply
    • Morgan November 25, 2009, 11:07 pm

      @DOUG Thanks for the positive feedback! You’ll only need one hosting account – GoDaddy for example will let you host unlimited domains for under $10/month. Most services have no limit on the number of domains you can host but will limit the MB of traffic which definitely shouldn’t be a problem when you’re getting started.

      Reply

Leave a Comment