How I plan to spend my first $20,000 in Handshake domains

Handshake Domains

Okay, it’s official – I’m sold, it took a while but I finally got there and I now can honestly say, I believe the future for Handshake domains is bright, very bright. What tipped me over the edge is really getting to see the community first-hand this week and HandyCon, and in all honesty – I was blown away.

The Handshake domains community is one of the most switched on, motivated, and welcoming group of people I’ve ever met, and their vision for what Handshake will become is so strong, it tipped me over the edge.

First, yes – you’re going to hear me talk about Handshake a lot more on my blog and I’ll probably do some intro posts on what the heck it is and how it works for those scratching their heads saying, “what is Morgan talking about?”

For now, I’ve decided to make my first moves and begin investing and like I have with domain names for all these years I’m going to share my journey every step of the way, starting today.

I decided to start with a $20,000 investment and here’s how I’m planning on splitting it up:

  • 5 x handshake domains at ~$2,000/each
  • $10,000 in HNS

For now I’m planning on splitting my investments between handshake domains themselves, and HNS, the coin/token itself. Is this a great idea? I’m not sure, there are definitely people who know a lot more about Handshake domains than me because, like Jon Snow, I know almost nothing.

That being said, I am convinced that this is the beginning of something new and I learn the best by diving in and doing. I’ll also note that I’m playing with profits here. This is coming from money I’ve made with domain names and it’s money that if I lose, will be a-okay.

I would like to give a special thanks to Mike Carson for his passion and excitement for Handshake, that definitely rubbed off on me. And of course, I have to give a huge thanks to Handshake Jesus who is a true community leader, and once we’re all vaccinated I can’t wait to sit down and have a beer with the guy! 🍻

So for those of you who have been in the Handshake space for a bit I’m curious to know what you think of my strategy? How would you invest $20,000 if you were just getting started?

I want to hear from you, comment and let your voice be heard!

{ 13 comments… add one }

  • Alona March 12, 2021, 12:55 am

    I’ve been in HNS for a bit and I’m glad you like it. I’m about 80/20 coins to domains, but domains, but I’m all about the emoji domains and those get pricy.

  • Keith March 12, 2021, 6:47 am

    Wasting your money, the public is too used toy was existing domain structure and can barely cope with the current deluge of official tlds. Handshake reminds me of the company that used to sell domains requiring a browser plugin. These require the same. Money wasted I’m afraid. The coins might work though.

  • Bulls March 12, 2021, 8:54 am

    You should spend more like 100K $$
    Go big or go home
    Take risk and you will be rewarded with more money$$$.
    Good for the economy too

  • Mike Michelini March 12, 2021, 2:15 pm

    So happy to read this post and yes – same – seeing the passion and dedication from the Handshake community – from all kinds of backgrounds – tech, domain investor, marketers, crypto investor – it is a very interesting niche.

    For me, I’m heavier in the names over the token. But with names, do believe quality over quantity – and need to decide the strategy of the name

    * SLD sales name?
    * “app” – like Google’s .new TLD – it has an action requirement- handshake names are even more powerful for this than ICANN domains.
    * login w/ handshake ID names
    * NFT itself, or a container for NFT

    Excited to read more on your journey, and the community is more than willing to help

  • Paul Anthony Webb March 12, 2021, 2:37 pm

    The apparent disdain for Handshake by some Ethereum folks is comical to me, especially since the Handshake community has shown coexistence is possible, what with .badass domains. All this talk about ETH having more integrations is a moot point; it’s been around longer. With time, HNS will also have plenty integrations. Anyhoo…

    I think your strategy is sound, as long as you’re bidding on names you believe in. The ecosystem is still young so a HODL mindset is key, unless you’re looking to flip names. Like Mike mentioned above, I’m more focused on names than the coin itself. Names are vehicles for value, to paraphrase Handshake Jesus’ comments at HandyCon.

    Personally, I’ve wanted to become a registry/registrar for at least a decade because I see areas where the SLD market could use improvement. Enabling the next generation of creators makes the Internet better for everyone. The more I learn about Handshake, the less I’m focused on the hundreds of domains I own (well, LEASE) on the legacy web. The hundreds of TLDs I own on the dWeb are my focus now.

    Life keeps me busy but I hope to release these projects by the end of 2021.

  • Fosir March 13, 2021, 3:04 pm

    The infrastructure has great potential.
    To see if you can answer the following for me.
    Would we be able to forward for example to a handshake domain name?

    • Mike Michelini March 14, 2021, 12:45 am

      hi Fosir,

      sure, you could forward a .com to a Handshake name -but many are not doing this (yet) as Handshake sites do not yet resolve / load on browsers without resolvers.

      My strategy now is to build up the Handshake site as a mirror of the .com / DNS site – and then once the integration comes – forward the .com to the Handshake site

      • Fosir March 14, 2021, 3:43 pm

        Thank you for answering that for me. That reinforces my thinking that the infrastructure is great but the handshake domain names as a forward facing identifier not so much.

  • Matt Ledingham March 15, 2021, 1:15 pm

    As a traditional domain investor I am interested in the space and I too have spent an amount I feel comfortable with risking/investing similar to what you are planning. There are bargains to be found and the potential upside if Handshake is more-widely adopted is huge.

    Morgan, may I ask for your reasoning of keeping half of your investment in HNS? I have seen the value increase and understand that there is the potential for high returns but, the way I see it, I would much rather be holding the names if the whole thing takes off than the HNS token. If Handshake is adopted the value of the names and HNS are sure to both increase but the domains will never be this available ever again. If you are jumping in, now is the time to secure the best names you can in my opinion. I am interested in your thoughts.

    • Tom March 15, 2021, 4:50 pm

      I agree with this. The names are the real value the coin is just the vehicle.

    • Morgan March 15, 2021, 6:35 pm

      Good question Matt and not sure I have a great answer since I’m still formulating my strategy. My line of thinking is, suppose only the top say 10% of Handshake names turn out to be worth real money. And suppose some real brands start adopting Handshake and buying subdomains off of that top 10%.

      In this scenario, I see the people who own any names in that top 10% making a killing, and I also see HNS rising in value. The other 90% of Handshake domain owners, probably won’t do as well.

      Similar to the new gTLD space in this way. 90% of new gTLDs pretty much crashed and burned, but 10% are rocking it. If Handshake takes off, there’s a real scenario where HNS goes way up while only a small fraction of Handshake domains get real traction…

      Or at least that’s the way I’m thinking about it now.

  • Fosir March 15, 2021, 4:58 pm

    imo I don’t see the value in these type of
    domain names if I can just forward my .com etc or Am I Mistaken that if the user has already downloaded it to the browser then they will get forwarded to the destination?

    Regardless I see the biggest opportunities
    in companies that will be
    developing in that space. There is one specifically if you can guess….

    • Morgan March 15, 2021, 6:36 pm

      There are a handful of companies in the space that I think are going to do really well…I’m investing in one of them, and as soon as I can share which one it is you know I will 🙂


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