How Spam Can Ruin Domain Value

Matt Cutts from Google did a great video today about a topic that is incredibly relevant to Domainers. In the video he talks about the challenges behind buying a domain that has tons of spammy links pointing to it and the challenging road to recovery. This is particularly important for investors who buy expired domains either to develop themselves or sell to someone else.

So listen to Matt here and make sure to do your research otherwise you could end-up with a very expensive lemon.

{ 6 comments… add one }

  • Avraham Jerusalem April 11, 2013, 2:52 am

    The clip is very informative, almost a must. thanks.

  • fatih April 11, 2013, 2:56 am

    Did not understand one thing here.How can someone control the links that are pointing to him ? When i search my websites links i saw that there are many crap which i never asked for and i did not force any seo tactics.

  • em April 11, 2013, 8:30 am


    You have the opportunity to drop a lot of spammy links via Google Webmasters. I think Matt is addressing those domains that were spammed on purpose, the owner didn’t care, and then they tried to sell at a profit with false advertising ie “database says there are so many links and then people start drooling”. This is a big problem at GoDaddy Auctions. Do you really think that someone with legitimate links built will just let go of that domain on GoDaddy Auctions? It happens occasionally but really not that often. Same goes for traffic statistics. Only once was I fooled when I bought a domain that had been “receiving” 50,000 uniques per month. Of course, this was not the case.

    It’s best to check out all those links before you buy and work against buyer fever ie seeing a number and automatically thinking it is worth something. Due diligence like anything else. Rarely have I seen a domain on the aftermarket, with links, that has been worth something.

    At the end of the day, make sure your domain and website are clean and you will have something that someone might buy for a handsome price.

    If you care about your domain/website, if you choose to sell it, you will make sure that all spammy links have been dropped via webmasters. It’s just a courtesy to the people you are trying to sell to.

  • Joe April 11, 2013, 1:49 pm

    So when I had, a lot of moderators would change spam links to say Deleted, and link to my domain, so it would get a lot of worthless traffic. But it was not like I could controll all such links, I could go to those sites, and ask to have it removed, but I did not see the point.

  • Roger White January 6, 2015, 7:10 pm

    I am an IT Manager for a very large corporation and all of our divisions are blocking many domains such as the infamous .rocks domain, which is essentially all spam


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