How to calculate the value of a .IO domain name

So we can all admit that .IO came out of nowhere and became popular almost overnight. Now some of the most successful startups are branding on .IO domains and the trend doesn’t seem like it’s slowing down.

.IO Domain Pricing

As we all know, .IO domains don’t sell for as much as .COM’s, honestly, in most cases it’s not even close. That being said, what is the best way to calculate the value of a .IO domain if you happen to know the .COM price? Here’s some examples of the differences that can be found:

Art.io – $6,050
Art.com – $450,000

Blue.io – $4,500
Blue.com – $500,000

Event.io – $3,450
Event.com – $165,000

King.io – $2,150
King.com – $155,000

This is a very small amount of data but I think if you were to continue you’d find that on average .COM names sell for somewhere between 50x – 80x what a .IO would sell for. So if you’re a startup looking to buy a .IO domain, finding the .COM name (look on somewhere like NameBio or DNJournal) and dividing it by something in the 50 – 80 range should give you a reasonable estimate for what the .IO could sell for.

This is also why your $100 or $350 offer for a incredibly premium one-word .IO name like Art.io is ignored. You’ll get a huge price break going from .COM to .IO, but it’s important to be realistic and put some logic behind your price expectations. The good news is, you can build a great brand on a non .COM and at one fiftieth the price that’s not a bad discount either!

{ 21 comments… add one }

  • Michael Cyger September 15, 2015, 10:31 pm

    SEO.io – $11,000
    SEO.com – $5,000,000

    Reply
  • steve brady September 15, 2015, 11:32 pm

    Happy to price trunk.xyz at 1/50th the asking price of trunk.com.

    Reply
  • shane September 15, 2015, 11:33 pm

    such an interesting extention have my eye on a couple but at $86 oz dollars each on godaddy hard to compare when i can buy a dot com for $9 great article

    Reply
  • Domenclature.com September 15, 2015, 11:42 pm

    Linton,

    How much would you give me for:

    Bap.io

    Reply
  • Nick September 16, 2015, 12:04 am

    Cloud.com reportedly sold between 200 and 250 million dollars. Using 225 million as the middle of that, divide by 80 as your high-end of the 50-80 range, yields 2.8 million for cloud.io However, cloud.io sold on Flippa this summer (2015) for $46,000

    Do you think there is still upside left in that .io sale? Or did cloud.com sell for too much?

    Reply
  • Bona Vee September 16, 2015, 5:36 am

    Personally, I see no reasonable scientific comparison between .com and .io. The latter, IMHO, does not even qualify as a “poor man’s’ TLD”. I think it’s just a flash in the pan. It’s .com, .net, .org or nothing! Have a nice day.

    Reply
    • Nick January 19, 2017, 7:54 pm

      Flash still going………….. tank.io $60K and a slew of others in the 5-figures.. There will be other boats.

      Reply
  • Leonard Britt September 16, 2015, 7:25 am

    I don “t understand the startup fascination with. Io names other than the fact they don ‘t want to spend much on a domain. Perhaps they should take a look at scaling back on other expenses.

    Reply
  • Mike September 16, 2015, 9:13 am

    tech keywords are valuable with .io domains, because web startups love .io
    .com is declining in use with startups, while .io is exploding, as you can see from the Hacker News stats: http://blog.park.io/articles/hacker-news-posts-by-domain-tld/
    so, while .com is still much more popular, the gap is quickly getting smaller

    Reply
  • Robin September 16, 2015, 12:26 pm

    I have just one question will a .io date your business like shag carpeting dates a motel.

    Reply
  • Nick September 17, 2015, 7:49 am

    @Robin: .io domains will never be shag carpeting.

    Reply
  • elevator October 2, 2015, 6:08 pm

    Thanks for this nice insight.
    Cheers.

    Reply
  • Dalton June 22, 2016, 2:53 am

    Dear,

    .io = input and output , it’s a great concept and even better eye candy .COM reminds me of old school internet domain’s EXPEDIA. COM hahaha etc… however whatever floats your boat and works , works. PERIOD …. I recently purchased https://www.effit.io , an acronym for a much more interesting business model!

    FOR all your digital advertising and marketing needs, worldwide email me for a free consultation at dalton.johnson@aeos.io or simply visit our website for more details and answers as to how we may be able to serve you in the new world . !!!
    Respectfully ,

    D. Gunnar Johnson

    Reply
  • Darren Burgess June 22, 2016, 6:22 am

    I agree .io domains are getting a massive following hence why im selling
    coolmath.io appraised at $11k
    earphones.io appraised @ $5k
    futons.io appraised @ $5k

    Anyone interested email me @mellowdz@gmail.com

    Reply
  • Lockie July 16, 2016, 11:30 pm

    I’ve noticed a huge growth in popularity with the .io extension. I recently purchased fij.io as a short, catchy, brandable domain. If anyone is interested in acquiring this great site please feel free to contact me.

    Reply
  • digitalexpo.io October 3, 2016, 8:43 am

    I was confuse when I’m going to buy digitalexpo.io. But now feeling happy 😀

    Reply
  • Tatu Francis March 14, 2017, 7:51 am

    I bought adhost.io to build a advertising network. But could not finish it. I am looking forward to sell it. How you guys value adHost.io domain?

    Reply
  • shyam April 15, 2018, 9:47 pm

    Hello,
    if the sameone use .com extension domain name is working then Is it priceful to buy .io domain name with same name

    Reply
  • Artem June 4, 2018, 6:44 am

    Reply
    • Nick June 4, 2018, 7:44 pm

      oops…… “Couldn’t grab html from website”

      Reply

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