How To Tell If You Really Have A “Premium” Domain

Premium Domain – the term gets thrown-around all too often when referring to domain names that are anything but premium. There have been articles about this in the past and complaints about people throwing piles of junk on forums or in mass emails claiming they have a portfolio of “premium” domains.

Not a week goes by that I don’t get an email through the contact form on my blog with a list of “Premium” domains. Since I respond to every email I get I try to explain, as nicely as possible, these really aren’t premium domains. Of course, this usually leads to the question, “so how do I know if I have a premium domain?” So I thought it was time I shared what I think is a pretty good way to determine if you truly have a premium domain.

Rather than writing a twenty step process, or explaining a detailed set of criteria for identifying qualities of a premium domain I’m going to keep it simple. A premium domain name should get regular offers from interested buyers.

There, I said it, heck I even put it in bold! If a domain name is truly premium, people should want it and be making regular offers. It doesn’t have to get offers every day but I think at least once a month would make sense for a premium asset. If you have to send a million sales letters and list on a zillion different sites to sell a domain it doesn’t make it a bad domain, but it’s probably not a premium name.

Full time Domain Investors with portfolios full of premium domains get steady offers coming in every single day. They don’t have to list their names on marketplaces or send-out sales letters, the buyers come to them…and that my friends is the magic of premium domains.

So how do you know if you have a premium domain? It’s easier than you might think, the buyers will come to you.

{ 27 comments… add one }

  • RK October 26, 2011, 1:47 pm

    Makes sense.
    I guess the next question would be if a good domain can become premium over time?

    Reply
  • Morgan October 26, 2011, 2:03 pm

    @RK great question! I think that a domain can absolutely become premium over time, especially a trend domain. If you register a domain that describes a technology that isn’t popular now but becomes the next big thing in the future the offers could come flying in.

    I think you’ll know it has become premium at that tipping point, when the name starts getting regular offers. It happened to me in the Stimulus Check space so I’ve experienced it first-hand!

    Reply
  • Sukh October 26, 2011, 2:36 pm

    Morgan

    Great post and you have summed every thing in one sentence.

    “A premium domain name should get regular offers from interested buyers.”

    Rather than every one thinking that I got a premium domain.

    Sukh

    Reply
  • Serendipity October 26, 2011, 2:45 pm

    very short and sweet, but spot on tbh lol
    this is a good barometer as to whether your domain is in demand and therefore ‘premium’

    Reply
  • RaTHead October 26, 2011, 3:37 pm

    WRONG… no matter what anybody says i’m still convinced e-hardwareonline.net
    is a premium domain or damn close to it and i won’t sell for less than my asking price no matter how many offers i get.

    Reply
  • Tony October 26, 2011, 4:14 pm

    I have premium domains that rarely ever get offers. MiniLaptops.com, DVDBurner.com, ToasterOven.com, etc.

    However, I have “alright” domains that get me a stream of offers each day. Since June, I have sold over $100,000 in domains (25 of out my 5,300). Look at DNJ and you will see most names that get sold ARE NOT premium names. Sure, top 10 or so each week probably are considered premium but after that it’s mostly a crapshoot with decent names to names that don’t even make sense selling for big money.

    One size doesn’t fit all.

    Reply
  • David October 26, 2011, 4:33 pm

    Can a .me tld domain name be in the class of a premium domain?

    Reply
  • Poor Uncle October 26, 2011, 4:34 pm

    Hi Tony,
    Thanks for your insight and validate my gut feelings. In my mind it is kind of silly to try to define what is a premium domain name. But the headline sure grabs attention. If it is that easy to encapsulate what premium is….big domain investors wouldn’t need to carry thousands of names in their profile. But that just my gut feelings.

    Reply
  • Victor October 26, 2011, 5:49 pm

    How about these domains:

    Roomettes.com
    Behemoth.co
    CarRims.co
    Anguillas.com (GEO)
    Navasota.net (GEO)
    Headlights.tv
    Ghouls.co

    Reply
  • Gene October 26, 2011, 6:12 pm

    Offers are certainly a great way to monitor interest and quality – no doubt about it.

    Another good metric (if your names are with GoDaddy) is to run WHOIS search reports. If a name is never (or rarely) checked through the WHOIS database, it’s probably not premium. But if a particular name is checked 5-10 times a month, even the absence of offers could mean that it is premium.

    Reply
  • John October 26, 2011, 7:23 pm

    You also need to see what percentage of those offers are from Domainers. It is our business to hit the owners with one words, numbers, and short domains, with offers all the time as they are easier to resell. I have some of those types of names and the vast majority of offers are from domainers. Now my best sales, like Tony, even Mike Berkens (http://www.thedomains.com/2009/07/01/no-record-setters-but-we-close-over-100k-in-sales-in-june/) , are from 2,3 and 4 word domain names that would be consider premium in the eyes of the enduser buyers but not domainers.

    Reply
  • Jon October 26, 2011, 8:07 pm

    I disagree. I have plenty of domains that get NO offers, yet when an email is sent out I immediately get tons of interested parties. The wait and see method was exactly what Epik was doing in its early stages, now look at them.

    Reply
  • Rich October 27, 2011, 1:00 am

    I think it has to do alot with the TLD.
    For instance: i bought today aircraftsdotco for $12 if this domain would have been a .com tld, i could sell it tonight for 50k. I have luxuryimports.us premium name but week ccTLD.
    I olso think that a premium domain is a domain when 10 extensions are taken and you got the .com version.That’s my logic in all this,it’s about the TLD.

    Reply
  • Bob Decker October 27, 2011, 6:32 am

    Early on in the year 2000 I was offered $5,000 for spainsfinest.com and turned it down!
    Over the years I get sporadic offers like $500 for napavalleysfinest.com so I guess some people think my names are premium. With over 70 in my portfolio I’m thinking they are worth more if kept in a family and linked to one another to create a branding ..everyone wants the finest!

    Reply
  • Gene Chamson October 28, 2011, 12:35 am

    I think that definition is tautological, and therefore useless. It’s like saying a property is valuable if someone wants to buy it. Well, DOH! But what MAKES someone want to buy it? What are the factors that create value in a buyer’s mind? After all, we need to recognize and buy premium domains before we can sell them, right?

    Reply
  • Ben Racicot December 1, 2011, 8:18 am

    Well either we’re/I’m misinterpreting the phrase or ‘premium’ means something other than “a domain that sells.”. I have never got a single offer on my entire portfolio but I have a huge list of .com’s, some niche “brandable” and other hot “keyword domains”. Are they not premium?

    Reply
  • Bob Decker December 1, 2011, 10:43 am

    I used to have sitemeter and seeing who typed in my names was really interesting. When serving as governor, Sarah Palins office typed in “alaskasfinest.com” . I looked at her picture and with hormones in a rage wrote her and said “yes indeed you are Alaska’s finest” ha ha.
    Another barometer of being “premium” happened to me when I got a call from some potato farmer telling me he had the trademark “Idaho’s Finest” and I had better turn over my domain idahosfinest.com Immediately! He offered me $50 for my trouble. I was really bummed until I checked the trademark site and saw his trademark had lapsed. I wrote him and offered my name for $100,000 ..he declined and said the board room got a good laugh. Their company could well afford it being the biggest potato farmers in the world and on the stock mkt. I immediately registered idahos-finest.com realizing I might be on to something. The names look good on merchandise and do so proudly.
    NapaValleysFinest.com anyone?

    Reply
  • TopDomainDeal December 29, 2011, 2:40 pm

    SanFranciscoFinest.com
    AlaskaFinest.com
    are available!

    Reply
  • Trevor January 10, 2013, 11:30 am

    Hey guys.
    After reading this article, I understand that I should wait to see if I get offers. But really – I bought it thinking it may be a “premium domain name” idea.

    cater2design.com

    With just a split second thought, would you see this as a premium domain name? I’m not willing to sell it, as I’ve got some development ideas, and developing a site and showing profit off of it surely increases the value of a domain and the website, correct?

    Reply
    • Morgan January 10, 2013, 8:11 pm

      @Trevor – A premium domain would be cater.com or design.com, cater2design.com is a domain that will have value only if you create it but the name alone probably won’t catch anyone’s eye. A premium domain is one that everyone knows is premium.

      If you asked 100 people if Cater2Design.com is a premium domain you might get 10%-30% saying that it is, 30% I think would be the absolute highest. Ask anyone about Design.com and they know it’s premium, that’s the difference.

      Reply
  • Trevor January 11, 2013, 12:07 pm

    @Morgan
    Thanks for the fast reply. I was just curious.
    I was also going to buy innergamer.com off of godaddy yesterday. I had looked it up the day before and it hadn’t been taken. Yesterday when I went to purchase it, someone in Detroit had purchased it and it is now up for auction. I was so pissed. I think innergamer.com has a lot of potential, and would have been a quality domain to develop on.

    Reply
  • Sheyie May 7, 2013, 6:34 am

    Come to think of it is a site with great seo keyword premium like one of my domains

    Reply
  • Emi September 23, 2013, 5:39 pm

    Dear sr/srs i would like to know if this domain name is premium ,thank
    Emi

    Reply
  • Mahari OSullivan October 16, 2013, 2:43 pm

    Reply
  • kunal taneja December 21, 2013, 2:29 am

    I have a domain name which i feel is very generic http://www.whereonweb.com .
    does is sound like a premium domain ?? and if yes which is the best source or website through which i can sell and get the best price.

    Thanks.

    Reply
  • Josh November 22, 2016, 8:03 am

    Well, that is true. I was wondering who ask the price, but now I see.

    Reply
  • 501Domain January 10, 2017, 4:16 am

    Something like cumpanty.com is premium. Trying to find the right buyer is the hustle. Or doeseo.com

    Reply

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