How to use Visual Analytics Data to Drive Website Optimization

It was hard to come-up with the right title for this post and in the end, although descriptive, I ended-up with a pretty dorky title. Still if you’ve made it this far the title didn’t scare you away yet! Today I have a very important topic to share and one which will directly impact anyone monetizing domain names. First let me explain what “visual analytics” data means, to me at least!

Visual analytics data means using something like a Heatmap or Overlay to view your analytics data visually, rather than a bunch of numbers. Now don’t get me wrong, I still use Google Analytics and those number are very important to me. However when it comes to website optimization you really want to understand how a user is interacting with your site, and numbers sometimes make it hard to see this.

Last week I wrote an article about heatmaps and I really felt that the topic needed even more focus. So I decided to talk about both heatmaps and overlays in the context of building Kayaking.org v2. Of course I think the best way to show you visual analytics is visually, so I made a video to walk you through the analysis process I’ve gone through.



If you found this free video useful let me know by clicking the “like” button below. If you REALLY liked the video then become a fan by clicking the “like” button at the top-right!

{ 3 comments… add one }

  • TeenDomainer December 22, 2010, 11:12 am

    This post inspired me to find a program called clickheat and install it on a few of my sites. I’ll let you know how it goes. This was great Morgan.

    Reply
  • SeeVolution December 23, 2010, 3:53 pm

    User behavior data is extremely important, and using visual analytics can really let you actually see what and where your users are clicking and moving their mouse on your site. Try out SeeVolution and our visual analytics – it’s free to use and you can subscribe up to 5 domains for FREE! Check us out at http://SeeVolution.com to subscribe for the visual analytics software.

    Reply
  • AbeAuto December 23, 2010, 6:57 pm

    Finally a video about domaining and the closest look on your activities so far. BTW Google analytics also has a hotspot tool but not visual… GREAT POST

    Reply

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