How Video Is Changing The Internet

We are entering a new stage in the development of the Internet and as Curtis R. Curtis said at Affiliate Summit – “We are leaving the Google Generation and entering the You Tube Generation.” The content delivery system is changing as more people are searching for video online than ever before. So what impact does this have on the average domain investor?

As video becomes a bigger and bigger part of the online content delivery system it will become increasingly relevant for search. Right now there are many people ranking on the first page of Google just by titling their video with SEO in mind. This reminds me of the late nineties when ranking well in the search engines meant repeating a keyword a few more times than your competitor – it’s still the wild west in the online video world.

Since search is slowly but surely becoming the way in which people find things online, and 25% of Google’s search traffic comes from You Tube, it only makes sense that video will soon be a key part of any businesses SEO strategy…but one more thing needs to happen and this leads to my prediction for 2010. I’ll have to get-out the crystal ball for this one so bear with me…

Okay – here is my prediction for 2010 – Search Engines will be able to search the words SPOKEN in a video and use this data for ranking. The algorithms exist – your iPhone can do a pretty good job of understanding what you have to say…why not a search engine?

Once again this is just a prediction but if I’m right I’ll look forward to referencing this post!

So get ready because 2010 is sure to be an incredible year in the Domaining world and as video continues to take-over search it will become an essential part of your monetization process!

{ 10 comments… add one }

  • Rob L. February 11, 2010, 7:32 pm

    It just makes sense that we will speak to the search engines in the future — which may be this year.

    Rob L.

    • Morgan February 11, 2010, 7:34 pm

      Thanks for the comment @Rob – I agree 100% 🙂

  • dcmike77 February 11, 2010, 7:52 pm

    So what do you think that means for .tv?

    • Morgan February 11, 2010, 9:53 pm

      @dcmike77 – thanks for the question! I think .TV has a very bright future and more and more people look for videos online.

  • Michaela February 11, 2010, 8:20 pm

    Great post (and love the picture). I agree that searching within a video, not just the words around the video, will be key in the future. In fact, as you point out, in some ways the future is already here. In this post on my blog I talk about how Google is auto-captioning their videos. While I believe that Google’s motives are good on this, I believe search on videos is the real purpose

    • Morgan February 11, 2010, 9:52 pm

      Thanks @Michaela – I think Google is very close to using this same technology for search rankings – which could be a GREAT thing for video enthusiasts like you and me 🙂

  • whoknows February 12, 2010, 12:21 am

    Yes, video is already here. I’m about to launch an ads business that focuses on making videos to advertise your website on other websites for $50.

    You will also start to see “human” models being used that can walk across a site and speak to you at the same time. Why do I say this? It’s the long-term business plan of the ads business I am about to launch. lol.

  • TeenDomainer February 12, 2010, 2:22 am

    I bet google is working on exactly this right now but video I think is already a huge part of the internet and it still has lots of room to grow.

  • whoknows February 12, 2010, 2:29 am

    To my knowledge, Google isn’t creating a Website Model service, yet. However, if they want to monitize sites based on words spoken in a video, that is cool. But it would be harder to catch duplicated videos.

  • Valentin February 14, 2010, 8:47 am

    TeenDomainer is right. Video is already a huge part of the internet. You can’t promote a product or service without having video. The trust rank for videos is much higher.


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