How Will The New gTLDs Change The Internet?

I am getting ready to do a new post for Medium about how new gTLDs will change the Internet. If you haven’t read my previous post on Medium definitely give it a read, it ended-up going viral and becoming one of the most-read articles on Medium that week, you can read it here or click below:


So now I am putting together the initial draft of a follow-up article about how I see the Internet changing as a result of the introduction of the new gTLDs. It’s important to remember that on Medium about 0.05% of the readers are Domainers so this post will not be written for domain investors but instead for startup founders and entrepreneurs who are the primary readers on the site.

I see three fundamental changes happening right now and wanted to bounce these off of all of you to get your feedback:

  1. Domain names are in the news more than ever – most people didn’t even realize that TLDs like .INFO or .AERO had ever launched. Now domain names are in major new publications every single day, this growing awareness will change how people see domain names and will probably create a new wave of domain investors.
  2. Apps aren’t going away and app-makers don’t need a .COM – I wrote a post about this on Monday. The point is simple, app-makers put their money into getting app downloads which tends to have very little to do with TLD. I think there is without a doubt a strong shirt towards apps and this changes how companies think about domains and how to spend their marketing budget.
  3. The world is still just getting online – it’s easy to think that everyone has a smartphone in their pocket and is online 24/7. Remember, most of the world isn’t online yet and hasn’t ever built a website. This is changing fast and the next wave of people coming online doesn’t have the same nostalgia for .COM/.NET/.ORG as the rest of us.

I think that these three changes are going to make a meaningful impact on the Internet as we know it. So now is where I would like to hear from you. How do you think new gTLDs will change the Internet and what are some points you think are critical that I cite in my article?

Comment and let your voice be heard!

{ 13 comments… add one }

  • Mike @ March 12, 2014, 8:52 am

    Yes, some people will be confused about these new gTLDs, some people just click the links and go where ever it sends them and forget all about it, some people will learn the new gTLDs fast like our children etc. sure it well be interesting times ahead!

  • Aaron Strong March 12, 2014, 9:33 am

    There is no doubt that #3 is the reason that new Gtld’s will succeed over time……..Just ask any elderly about how the world “used” to be…….

  • Morgan March 12, 2014, 10:23 am

    Good point @Aaron! 🙂

  • HowieCrosby March 12, 2014, 10:42 am

    From; “Would you rather build a company on or ” Neither! = or something more appropropriate than .xyz or a better .com 😉

  • Michael March 12, 2014, 10:45 am

    Smartphones are smart and getting smarter with the new apple os7 website programmers can now send push notifications just like apps. Next is the androids. One program that operates on every device and screen size no need to program a lot of apps. .Com is still king because you don’t even have to say it. Go to eBay, Google people automatically put .com so any website you build on a .com you get the same benefit and you don’t have to say .com to get someone to your website. Every new person coming online today will quickly learn that haha I would bet today there are less .com websites parked meaning more real .com website online that people are going to. Morgan I think that would be interesting to know how many real .com websites are online vs real website online using different extensions?

  • Techno CAT March 12, 2014, 11:15 am

    The DNS RESOLVER Market has YET to play its cards.

    ICANN is going to be blind-sided by Several Major “changes” to the DNS Empire

    Joe.Six.PACK is way out at the EDGE of the .NET … where even ICANN CAN NOT go… the Rebirth of AOL-Like Walled Gardens to cater to Joe and his Duck Dynasty … can pick and choose from the ICANN limited selections AND augment the DNS…

    The NEW Peer-2-Peer DNS [similar to BitCoin ] does not need the ICANN Process…and Joe.Six.Pack can buy .BEER domains with BEERcoin…

    …there are now over two hundred Flavors of BitCoin…stealth-ed past ICANN

  • Techno CAT March 12, 2014, 11:29 am

    BTW….any domainer that has not “protected” what they think are Their.Domains…had better consider the TWISTER headed their way…

    http:// TWISTER. NET. CO

    …billions of dollars are being invested to BLOW ICANN and ISOC IETF away…

  • albert March 12, 2014, 1:36 pm

    Okay, I have said this before and I will say it again.
    with over 113 million .Coms registered, it is going to be tough to beat.
    Now, if major corporations get in to a .whatever other then their names at the left of the dot, then there is a good argument to be made.

    But until then, traction nees to be made by the new .Whatevers

  • Joe March 12, 2014, 3:35 pm

    Very interesting post.

    I think everything is coming when you start working and spending years many of you might bring cane to walk best.

    I can not see it.

    The arguments that you write Morgan be valid.

    The day will come which has already started as always predict in this blog with my comments that the main problem will this be able to read this link top-20000 /
    Be trademarks index of all the evil that can be created for any new extensions, there are no rules for how to do with. Com ……………….. ….., and begin the hunt and take a long time to complete.

  • laurence March 12, 2014, 5:17 pm

    Morgan, I have recently been receiving a lot of unsolicited offers on my premium .info.

    The only thing I can attribute it to is with all this talk of new .extensions, people are suddenly finding .info.

    I even had on quite substantial offer from a fairly large company that wanted to buy my domain in the “new” .info namespace.

  • krishna March 12, 2014, 9:45 pm

    Morgan, it is very difficult to agree with your thoughts on this issue. By citing one or two examples, you are highlighting .co and other extensions.

    Only benefit from this new madness is raising awareness levels about domains among normal people.

  • Marty March 13, 2014, 4:51 pm

    .gtld = .fail

  • Techno CAT March 14, 2014, 3:13 pm

    …billions of dollars are being invested to BLOW ICANN and ISOC IETF away…

    NTIA Announces Intent to Transition Key Internet Domain Name Functions

    WASHINGTON – To support and enhance the multistakeholder model of
    Internet policymaking and governance, the U.S. Commerce Department’s
    National Telecommunications and Information Administration (NTIA)
    today announces its intent to transition key Internet domain name
    functions to the global multistakeholder community. As the first
    step, NTIA is asking the Internet Corporation for Assigned Names and
    Numbers (ICANN) to convene global stakeholders to develop a proposal
    to transition the current role played by NTIA in the coordination of
    the Internet’s domain name system (DNS).

    http:// www. ntia .doc. gov /press-release/2014/ntia-announces-intent-transition-key-internet-domain-name-functions


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