Huh? Article predicts “Blockchain Domains” to become bigger asset class than .COM


So a pretty strange article hit the news today. The article states that traditional domains have stagnated and a new class of domains, “blockchain domains” are going to take over.

Some companies in the .com era may have succeeded largely due to their domain and its primacy in search results. Today, this market has become stagnant, but innovation is popping up in a new area  — blockchain domains. (Source –

Uh…I’m not sure this guy knows that millions of dollars in domain names sell every week, and more domains sell now than did back in the “.com era” since that was referring to early Internet startups…not domains as an asset class.

The article continues by complaining that it’s impossible to get a new domain extension. This is just bizarrely misinformed since ICANN has approved over 1,000 new domain extensions, some of which are still hitting the market, like .DEV which launched last month.

It gets weirder.

The article goes on to talk about how payments aren’t native with the current domain name extensions…huh? Then soon jumps to how “blockchain domains” are going to fix everything. The first point he makes is that, poof, new domain extensions will be easier than ever to get…why?

“New blockchain domain services can just launch on a public blockchain, no ICANN approval necessary.” (Source –

Sounds simple right…err, no? Yeah, it’s not, and the author even realizes this and wrote a “now of course” paragraph below about how it’s actually probably super complex and you really can’t “just launch on a public blockchain”

“Now of course, there are many challenges with this, but getting approval from a regulator that may take years isn’t one of them. Instead you need to worry about deploying smart contracts correctly, getting apps to support your new extension, and of course getting users to buy and use the domains.” (Source –

The punchline here is .ETH domains and some stats about how they have done, which is impressive in its own right but still just a tiny sliver of the domain market. There also hasn’t been a massive proliferation of “blockchain domains” nor does this seem to be something that’s really actively being pursued by many companies…except for people like the company the author runs…who are launching blockchain domains.

And that’s when it hit me. This was just a marketing article promoting what the company is doing and positioning the market they’re trying to create as some rocket ship about to overtake the domain name industry…I’m not buying it and this is honestly one of the most poorly-researched, and just plain bizarre articles I’ve read about domain names in a long time.

That being said, I understand the concepts behind blockchain domains, heck I’ll even admit I think they could gain popularity as blockchain becomes more widely used. But to claim that the domain industry has become stagnant and blockchain domains are growing like crazy just isn’t true.

Where’s that facepalm emoji when you need it, ah – here it is:


{ 7 comments… add one }

  • John March 14, 2019, 10:14 pm

    Here’s a “Blockchain” domain for you Morgan “Blockchain” in Japanese and we own it – this guy is so far off with this article one wonders where he did his research.

  • John March 15, 2019, 12:11 am

    we probably saw the same article. yes, marketing bs.

  • michael March 15, 2019, 6:26 am

    For individual wallets, yes.

    But people have individual email addresses too.

    Doesn’t strike me as an asset class.

  • page howe March 15, 2019, 8:00 am

    ahh the declaratory future statement….only God spoke things into existence. If only the desire we have to make something true, made it so. I’m taking nothing from those who try, adapt, hope, get lucky and do make their businesses successful….

    but you just can speak it, and then say its happenning, but businesswire will take your $1000 bucks to make it seem that way.

    ive followed altroot since 1999, we even looked at it when we didnt get .kids, i actually bought rights to the altroot .mail and 10 others….. .law etc

    but all these, and this new blockchain domain idea are based on the simple, and impossible if/then statement , if i could just get all the words computers, and nodes, and devices to see my registry /root/ledger/chain , than i could sell names and addresses and make the monopoly profits that .com makes….. IF.. did the best job, 110,000,000 installs, and basically invented monetizing because of it

    realnames had a shot i thought, owning the browser bar


    they never consider that if they create an alternative naming system, undercut ICANN for price and availability for premium names, then they will simply have shown that it can be done, and be succeptable to the same thing happening to them,, reducing the above average economic profits the monopoly brings..and the reason to go through all the effort to create an alternative system…

    all the way down to where names have no scarcity premium.

    but, like i said when new tlds were being consider 2003- 2011… if you have a reservation list then sign me up for a couple of strings.. .disco please.


  • Justin Godfrey March 15, 2019, 8:15 am

    Coincidentally I sold the domain in 2017, not sure if it was to him or if the buyer resold it.

  • ShaneCultra March 16, 2019, 9:50 am

    Whoever owns is going to be rich 🙂

  • September 16, 2019, 3:24 am

    I am glad to be a visitor of this perfect blog, appreciate it for this rare info!


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