I just discovered BrandAftermarket, a new place for startups to buy domains for under $500


Brandable domain names have taken over as a very viably options for startups looking to built their brand online, but not looking to spend a fortune. For years BrandBucket.com has been a go-to resource for brandable domain names crossing the $1M profit mark in 2016.

BrandBucket has a unique model, domain owners can list their domains for sale and get connected with a logo designer that will create a custom logo for the domain. BrandBucket then generates a landing page for the domain, including the logo, and lists it on their marketplace, charging a $10 listing fee and 30% commission if the domain sells. When the domain sells you also pay the logo designer, usually somewhere in the $100 – $500 range.

Most of the domains on BrandBucket sell in the four figure range but this year they are growing the marketplace to support more high-value names. As BrandBucket moves more up-market, a new player has entered the space – BrandAftermarket.com offering a marketplace for brandable domain names but here’s the twist – they are all priced at $495.

I think it’s safe to say that while not all startups can afford a name like Resolution.com which is listed for $175,000 on BrandBucket, they can definitely afford a name like BlogDNA.com listed for $495 on BrandAftermarket. Of course there are still plenty of domains in the low four-figure range on BrandBucket like CareTaker.io for $2,995 and GuardParrot.com for $1,695 but $495 is hard to beat.

There are already thousands of .COM domains on BrandAftermarket and it looks like their inventory is only going to grow. As a big fan of BrandBucket myself (have been for years!) I’m still happy to see a new entrant into the space. Anything that can help connect startup founders with brandable domain names for reasonable prices deserves some love in my book.

Congrats to the BrandAftermarket.com on the launch, cheers to one more place for startup to find domain names without the hassle of haggling over price!

{ 11 comments… add one }

  • RaTHeaD September 22, 2017, 8:17 pm

    dem is some really shabby names dey got there. jmo.

  • Kevin September 22, 2017, 9:19 pm

    Also Morgan, at the risk of self promotion ;), Startups and others can now also check out BrandableNames.com for some very nice brandable domains too.

    • Morgan September 23, 2017, 10:11 am

      Thanks for sharing @Kevin – and no problems there, any resource to help startups find domains without paying an arm and a leg is awesome in my book!

  • Joe September 23, 2017, 5:05 am

    Thanks for this interesting post.

    Today I expect no other website with everything I have for TLD and gTLD domains for sale. if in Sedo its value was from $ 450 to $ 495 I do the same in 75% the rest in the Uniregistry Brokers them if they sell very well.

  • Howie September 23, 2017, 5:52 am

    I feel it unfortunate that you have had to give this website exposure. The majority of what BrandAftermarket.com offers are very poor brandable names, low in quality, and not even worth the $495 price tag.

    I find it sad that BrandAftermarket.com has to scrap the barrel in hand registering random names in the theory they are fitting a niche in the market.

    • Bob September 24, 2017, 2:43 am

      @Howie I absolutely agree with your comments! I have quite a lot of two-word exact match .COM domains for sale at Sedo for the same price tag of just $495 such as BeltBody.com, CampCanvas.com*, EruptArt.com, HawkBeauty.com*, HandyHerbs.com*, HueHair.com*, PensionSavvy.com, PointJewels.com*, PackFlowers.com*, ThumbDance.com, etc (*Great for Startups!).

  • Mike September 23, 2017, 8:26 am

    Thanks for sharing. It’s definitely an interesting concept for marketing and selling hand registered domains.

    There are certainly names in there with good value for the money and there many duds, it’s a numbers game of course.

    I don’t think your comparison of the type of names (length, age, overall quality and long term viability) between marketplaces was totally fair though. You pulled out maybe the two worst examples from the brandbucket marketplace to compare to one of the better brandaftermarket names lol.

    Either way, I’m not a customer of either but always appreciate seeing another domain marketplace.

  • Nick September 23, 2017, 12:05 pm

    BrandAftermarket.com is doing a huge disservice to Domain Investors, just as anyone who dumps domain names, en masse, out on the market for cheap. They are devaluing domain names and they are getting other companies to expect that cheap domain names are the norm.

  • David September 24, 2017, 7:12 am

    Contrary to helping the domain industry BrandAftermarket.com appears to be an overall negative in that buyers may think non-relevant and semi-worthless names are the norm and thus not look for, or disregard good and relevant domains.

    I did a search using 5 popular keywords. Out of the 5 there were 2 words with surprisingly zero results and the other 3 had 100s of reg fee or less value names for sale with almost all having no obvious relation to the keyword. Suggested names appeared to be random and nonsensical.

    It looks like they played a numbers game business model (assuming a very small percentage will sell for $495) using an automated system to register no-value domains for reg fees and later their system attempts to match these randomly selected domains to keywords, which in my testing was almost entirely unsuccessful.

  • Jeff Schneider September 24, 2017, 2:34 pm

    Great Post Morgan valuable information, Heres more of the same. This is an extremely important Marketing Intelligence release. Shift emphasis from Equity Market To .COM Equimoddity Asset Holdings. The .COM Equimoddity revolution will outperform all other Asset Classes. Also for our many followers there are some important Marketing Intelligence releases over at ricks blog JAS 9/24/17 Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former ( Rockefeller I.B.E.C. Marketing Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist) (UseBiz.com) Thanks Morgan

  • ParkingPage December 22, 2018, 8:17 am

    This place is NOW GONE http://brandaftermarket.com

    NOTICE: This domain name expired on 12/13/2018 and is pending renewal or deletion.
    Welcome to brandaftermarket.com
    This Web page is parked for FREE, courtesy of GoDaddy.com.


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