If a domain has a great backlink profile, does that make it less of a TM risk?

Domain Trademarks

I wrote an article yesterday about the domain name Stagram.com which is expiring and currently at $41,500 at Go Daddy auctions. I pointed out that this domain name is a typo of Instagram, a company owned by Facebook who is famous for aggressively defending their Trademarks.

While this domain is two letters off of Instagram, maybe it would be considered a typo, maybe not, I’m not sure. Is the definition of a typo domain a domain that’s exactly one letter off or would this make the cut?

Either way, I didn’t get it last night, it seemed like a pretty big risk to me and I couldn’t quite wrap my head around the whole thing. This morning, I woke up to find a couple of comments about the backlink profile – apparently this domain name has a ton of backlinks and solid Domain Authority.

I know people buy domain names for backlinks all the time, I have multiple friend who do this, have done it for years, and have seen great results. I don’t do it myself but I get it. At the same time, I know people that have gotten absolutely clobbered buying typo domains, many of them end up regretting the decision.

Still, I’m confused. If a domain has a great backlink profile does that make it less of a Trademark risk? It still feels like whoever buys this domain is going to always have to worry about getting slapped with a UDRP. Am I missing something? If a typo domain has a solid backlink profile does that make it immune to UDRPs?

{ 1 comment… add one }

  • Rob Stretch March 25, 2020, 8:52 am

    It gives you options… You could take a name like Stagram.com and 301 redirect to a different site. The front facing site would get much of Stagram.com’s SEO benefits without having any risk. This is still a common gray hat SEO tactic. Something THAT juiced (over 80 DR) would be very powerful.

    Reply

Leave a Comment