If I started a newsletter about domain name investing on Substack, would you subscribe?

I’ve seen more and more content creators starting premium/paid newsletters on Substack. My current favorite is A Ticker A Day from Danielle Morrill which I think has been particularly interesting given everything that’s happening in the stock market. There are also a ton of Substacks obviously covering things like news, politics, climate change, etc.

That being said, there’s no Substack about domain investing. Of course, no surprises here – the domain investing industry is small as we all know and most people don’t even know that domain investing is a thing, they just think we’re all squatters.

I feel like there’s an opportunity to both help people discover domain investing and also help us move forward in shaking the negative stigma that surrounds domain investors. My idea is not to put together anything that constitutes a course about how to invest in domains, as I’ve said many times before, I think Mike Cyger has hit it out of the park with DNAcademy and that’s what I recommend to anyone who wants to learn the basics.

Instead, I want to put together a more broad-based weekly publication about domain investing, covered it in a way that makes it accessible to normal people, not just us geeks who have been buying and selling domains for years. Here’s what I’m thinking of for the format:

  • Summary of the week’s domain investing news headlines
  • Sales data for the last week
    • Break down by top TLDs
    • Share any trends coming from the data
    • Highlight any areas that might be heating up or cooling down
  • Inside-the-deal section that does a deeper dive into specific domain sales and how they came together
  • Tools and techniques – helpful tips and tricks for better managing, optimization, and selling domains
  • Weekly sales exclusives – everyone who subscribes can list one domain a week at or below $1,000, price is good for one week only, no commission owed on the sale

Something like this would definitely take me a LOT more time than it does to write a blog post, but would allow me to explore going deeper and really putting out something comprehensive every week. I do find I have a lot of good writing time on the weekend, and I love writing and would love to write more so this could be a good way to do it.

For existing domain investors I could see this being a valuable way to stay on top of trends, sales data, new tools, and maybe sell a domain or two. For new domain investors or people who are curious about what domain investing is, my Substack could help them get a nice data dump once a week that could compliment the other things they’re doing to get started.

Also, since it’s a paid publication, I can offer the opportunity for people to sell domains to each other commission free. My thinking here is, hopefully you like the content enough that it’s worth the price of admission just for that.

I’m thinking $8/month which comes out to $2/week. This would be the first Substack on domain investing and I think it could be interesting to a broad group of people both in and outside of the industry. What do you think? Would you pay $8/month for it? What do you think of the format? Would you add or remove any sections?

You know the drill, I want to hear from you – comment and let your voice be heard!

{ 18 comments… add one }

  • Emeka April 3, 2020, 8:57 pm

    I honestly wont.Maybe target should be newbies or those who havent sold a name before and you can do all the work for them.

    Good luck Morgan.

    • Morgan April 3, 2020, 10:25 pm

      Thanks for the feedback, I appreciate it! Out of curiosity, what would be valuable to you?

      • Emeka April 3, 2020, 11:03 pm

        One on one DIY on building landing pages and even websites and apps from scratch with not too complicated guides.

        Most people work so time is important.They get home and are tired so something easy to do and straight to the point training .You are a stand out guy and I have been following you for years so i like to build my own company from some of my domain names.

        I love to read and so i follow a lot of informations carefully from experienced domainers on twitter and blogs but that doesnt mean I have stopped learning new things.

        I like to pay for stuff as long as it serves its purpose and keeps me interested for long.

        • Morgan April 4, 2020, 3:07 pm

          Thanks Emeka, that’s great feedback. A DIY series within the Substack is a GREAT idea. There’s a lot of different topics that I think people would enjoy walking through step-by-step in more depth. Landing pages is one, optimizing solutions like Efty is another. There are so many little things you can do to make a difference over time!

  • JLino April 3, 2020, 9:24 pm

    yes , I’m a beginner so it’s great for me

  • Jimbo April 3, 2020, 9:36 pm

    Well, remember, Verisign just go its 7% price increase thanks to ICANN, so for domainers who hold a few hundred domains, that is a few hundred dollars a year more they have to pay for their domains, or about $15 a month, and that’s just in year one. That’s money that could have gone to support your worthy idea. Yet you did say that paying another dollar per domain didn’t really matter, right? But it does add up if you hold even a small portfolio of domains. And it’s all just going to feed a massive monopoly that already makes nearly a billion dollars a year in profit, instead of to hardworking thinkers and doers in the domain industry like yourself. It’s a shame.

    • Morgan April 3, 2020, 10:29 pm

      Good points Jimbo – thanks for sharing! Right now on Substack there are tens of thousands of people paying $10/month – $45/month for newsletters about politics, climate change, stocks, all interesting topics IMO. Do you think there isn’t room for one about domains, i.e. the topic might not hit a broad enough audience or might not be interesting to enough people?

  • Eric Borgos April 4, 2020, 6:34 am

    I publish some articles on Medium.com for SEO puproses, but had never heard of substack.com. It seems interesting. Something for you to consider would be to have some sort of domain giveaway, like where each month you give away a good domain in a random drawing of paid subscribers.

    • Morgan April 4, 2020, 9:57 am

      Hey – that’s a really interesting idea Eric!

  • BullS April 4, 2020, 9:47 am

    I will pay for the subscription if you guarantee that my domains are sold for at least 6 figures every month.

    Guarantee Success!!!

    • Morgan April 4, 2020, 9:59 am

      Perfect, I can make a $200,000/month subscription just for you and I’ll buy one of your names for $100,000, sound good 😉

      • BullS April 4, 2020, 10:03 am

        You are belly funny …
        That what happens when you are in quarantine for years .Prison in your own home.
        Pass me a corona beer.

        • Morgan April 4, 2020, 3:06 pm

          Haha, yeah – after 30 days even I’m starting to feel like my jokes might be funny!

  • John Davis April 4, 2020, 8:59 pm

    Hi Morgon,

    What volume of traffic would you expect to generate? That would be one key because it is all about exposure for buyers and sellers?

    • Morgan April 5, 2020, 12:58 pm

      That’s a good question John and it’s probably too early to know. That being said, I’m hoping the content itself is worth the $8/month, the opportunity to sell a domain or two along the way would be just a bonus IMO.

  • George In Miami April 5, 2020, 11:24 am

    Just $8.00? Deserves a try. Always there’s room to learn something new.
    Budget proof. Skip one Starbucks coffee per week and get the subscription.

    • Morgan April 5, 2020, 1:00 pm

      Thanks George!

  • Szilard April 6, 2020, 2:27 am

    I am in


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