I’m Going Big Game Hunting – Who’s With Me?

Do you ever look in the mirror and say to yourself, “Time to step-up my game?” I do every single day and work my butt off to do everything I can to step-up my game. Back in 2007/2008 I was working hard to build-up passive income. In 2009 I stepped-up my game by adding employees and learning that I could grow faster if it was more than just me! Now in 2010 I’ve added Domain Sales to the fold and am on a mission to make it a larger part of my revenue stream.

I’ve been keeping my eyes and ears open, talking to everyone and putting-together a strategy. For those who know me you know I’m a “Go Big or Go Home” kind of guy. It’s almost October and Linton Investments is still nowhere to be found on any DNJournal list. However thanks to great advice from experts in the industry I’ve been able to see some of the places I can improve and take action, step-up my game.

There are two kinds of people in this world, those who give-up at the first sign of a challenge and those who slug through it, no matter what, until they become successful. I’m the slugger, the guy who just won’t quit and it’s time to really get in the game. I’ve been working hard to grow my list of buyers and now have over 1,000. I’m building-out specific lead capture sites like ExactMatchDomains.us and advertising on Google Adwords.

I’m reaching in the community and out of the community to build a BIG database of buyers. 1,000 isn’t much but it’s a start and growing parallel lists with buyer preferences should help me figure-out very quickly if we can move a particular domain. I have a good team with one broker on the West Coast and one on the East Coast. I guess right now it’s a bit like College Basketball vs. the NBA – established brokers have a big advantage – they have all the pro players, or in this case the BIG domains.

So it’s time to go Big Game hunting. I’m starting here with this post, and I’m not stopping until I secure some really good inventory. I’ve been paying careful attention to the names listed in auctions and what sells – a lot of what we’re currently brokering just doesn’t make the cut. I’m getting the B-Team domains and it’s time to change that, time to step-up my game.

I can’t offer the same kind of connections that the big guys do, I don’t have a nice list of domains sales to boast about. I’m not old and experienced. Oh, and I’m not rich. I am, however, hungry to make some big sales, to do things differently, and to give a few select people an incredible amount of focus. So let’s start with what will be different:

  • I will reach-out to my buyers first – these are people actively buying domains so the best place to look for liquidity
  • Next we will create a one-page PDF really selling the domain/business
  • Using the Estibot Lead Generation Tool we will get a good list of potential end-user contacts
  • Emails will be sent to those contacts
  • If we don’t get an email response after a few days, we’ll start calling end users
  • There is an End – after all this if there is still no interest we’ll let you know that we can’t sell your domain

I think one of the big problems with brokerage is that sometimes you don’t know if the broker is actively promoting your name and there is no end, the broker seems to just try forever. I’m not afraid to be honest with my clients – we’ll try all that above, anything beyond that is a lot of work with very little chance of success. Remember, great .com domains get offers on a daily basis, if your domain is not good enough that after going through all this nobody is interested it’s time to move on.

Next – focus.

My brokers and myself will only broker one domain at at time. I said I’m going Big Game Hunting right? We are looking for names we can sell and really believe in, and we’re going to each just focus on one name.

Finally – submission process.

Our submission process is now amazingly simple. Rather than wasting both of our times by sending your entire list of domains just make sure each name passes the test below:

  • Domain must be a .com
  • Domain must already have traffic and revenue above $100/month
  • No TM or Typo domains
  • Buyer must have realistic expectations – do you?

That’s it folks. No more joking around – time to take this thing to the next level. So as the post says, “Who’s with me?” If you have domains that meet this criteria and are willing to give us a chance I hope to show you what we’re capable of. I want to see Linton Investments on the DNJournal charts before the end of 2010 – but I can’t do it without you!

{ 12 comments… add one }

  • James September 28, 2010, 5:27 pm

    Best of luck Morgan. I would only question the traffic requirement. There are plenty of highly valuable domains that don’t see a whole lot of type in or simply aren’t monetized. Otherwise sounds great to me.

  • Tim Davids September 28, 2010, 5:30 pm

    I like your style man…good luck!

  • Steve September 28, 2010, 6:14 pm

    Hi Morgan –

    Best of luck with conquering the Big Game!!

    FYI, I visited ExactMatchDomains.us and the “name and email address” form is not showing for me (using Firefox).


  • Adam Strong September 28, 2010, 6:52 pm

    Morgan, I like your enthusiasm and energy and most of all honesty. That goes a long way with brokerage. However, didn’t you just give away your own strategy? Seems now that your competition or even the big game domain owner could do that on their own now.

    Why not flip it on it’s head, instead of going and getting domains to broker, that you may never sell, why not go looking for names you can sell instantly. You’ve said you’ve got the buyers lined up and if you can find out what they want and what their budgets are you can be a “gun for hire” and go out and hunt down the exact kill they want and drag it back to them.

    • Morgan September 28, 2010, 10:02 pm

      Thanks for the great comments everyone!

      @Adam – really excellent point and not a bad idea!

      @Leonard – don’t worry – still selling ccTLDs through my newsletter which I send-out a few times/week.

      @Steve – thanks for the heads-up going to fix this in the morning.

      @Tim – thanks!!

  • Leonard Britt September 28, 2010, 9:04 pm

    Please don’t take this the wrong way but if you are going to insist on only brokering .COM domains then IMO your domain sales website shouldn’t be ExactMatchDomains.us. However, I would remind you by looking at DNJ there is a lot of action in domains which aren’t necessarily held by RSchwartz – good quality $XXXX domains which could be part of a daily/weekly newsletter or domain sales website.

    Sad thing I saw tonight when searching “generic domains” in Google. Someone argues why one should NOT buy a generic domain.

  • Andrew Rosener September 29, 2010, 10:54 am

    Morgan – the best piece of advice I can give you is to work with a broker who already has the inventory. At least to start out. Maybe it’s me, maybe it’s Alan Hack, maybe it’s Victor Pitts or Latona. But all of us have some killer inventory. The problem I have is time. If you have buyers and you certainly have the energy and enthusiasm it takes to close deals, then take some of our inventory piece by piece and get out there and sell it.

    Let’s talk more in Miami.

    Good luck!

    • Morgan September 29, 2010, 11:10 am

      Thanks @Andrew – that is great advice…you’ll be getting an email from me soon 🙂

  • Poor Uncle September 29, 2010, 7:17 pm

    My research seems to indicate….within the domain game…buy/sell domain is where the money is. After 3 years + in the game, you finally getting into this area seems to confirm my conclusion. Good luck. What’s your commission rate?

    • Morgan September 30, 2010, 9:43 am

      @Poor Uncle – that’s not it at all! If you read my previous posts you will understand why I am adding domain sales to the mix. A business needs to diversify and focus on different ways of generating revenue. I’ve been completely focused on development and monetization for the last three years, adding this new layer just adds more business. I want my business to double every single year and adding this plus business on only helps me reach that goal more easily.

      So your conclusions aren’t confirmed, what I can say is that yes – people are making money buying and selling domains and I want a piece of the action too. It’s not replacement business though, it’s plus business – important to understand the difference!!

      As always thanks for your comments – don’t take this negatively, just thought it would be important to explain.

  • Poor Uncle September 30, 2010, 10:58 pm

    Alright, I’ll take your word for it. 🙂
    I was wondering…as I have been reading up on the genesis of the domain game on articles written back in 2005 & 2007. The rise of domain name prices were due in part to parking revenue by way of PPC. Thus, people buying up all the names. Hence low supply, and high demand. Now, would it also be true that domain name prices will go down now that PPC is lower, hence less revenue for parked domain names? I am making the assumption that the majority of the names are parked, and PPC is by and large the main source of revenue these names. Does my analysis makes any sense?

  • Teri November 21, 2010, 7:14 pm

    Morgan- I tend to agree with some of the others on the actual worth of a site.

    I am the original owner of the domain name ” Sindulgent.com ” which I have owned for nearly 5 years & now want to sell.
    Having been in hi-tech for 15 years, I understand the ‘canned formula’ for ascertaining the worth of a website. However, I have taken great pains not to slot the domain to any product or service. The name can be morphed into several directions as it is derived from Sin + Indulgent = Sindulgent

    Recent research has concluded that this name can be associated with chocolate, adult entertainment, luxury items, Las Vegas seems to be a favorite when speaking of Sindulgent.

    When business is done as usual (or by a canned formula) is tends to get left by the side ‘as road kill’.


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