Okay, so as you all know, I’m a .COM guy. Don’t let the title of this post fool you, I’m still going to be. That being said, I’ve typically balanced my portfolio with ~90% .COM, and ~10% everything else. In 2020, I’m changing that and at the core of that change is .IO and .CO.
Now I’m not planning on making a dramatic change, still the vast majority of domains I’m going to invest in are going to be .COM, but I am going to rebalance in a somewhat meaningful way with ~25% of my investments next year going into .IO and .CO.
I have been buying and selling domains for twelve years now and every year I examine my business and decide if I should keep doing things the exact same way or if data is telling me it’s time to make some adjustments.
The strongest trend I’ve seen period is the power of two-word .COMs. This will continue to be the core focus of my acquisitions. At the same time, it’s hard to ignore the activity in the .CO and .IO space and I think now is the time to start balancing my portfolio a bit differently to now make a bigger move into these two extensions.
Now that being said, when it comes to .CO or .IO my focus is one-word domains that I could see selling for $50,000 or more in .COM. I will not be investing in many two-word .CO or .IO names like I do with .COM, instead I want big juicy names that either have sold, or anyone could see selling for a reasonable amount of money in their .COM form.
Of course I could course-correct mid-year if I feel like I’ve made a huge mistake but from where I’m sitting, it looks like there are some good opportunities in the .IO and .CO space and I’m done being a .COM-only guy, it’s time to broaden my horizon. Could it be a huge mistake? Sure, but at the same time I also think it could be an even bigger mistake to just stick with .COM when there are some real opportunities in other extensions.
Like I said above, .COM will be my focus and I don’t see that changing anytime soon, but for the first time in my twelve years buying domains, two other TLDs are going to start to become a more meaningful part of my portfolio.
Okay, now it’s your turn. Think I’m an idiot? Will that 25% that I put into .IO and .CO be completely wasted? You know how it goes, I don’t censor my comments so let it rip – I want to hear from you, comment and let your voice be heard!