In 2020 I’m going to buy more .IO and .CO domains than I have in the past

2020 domain buying strategy

Okay, so as you all know, I’m a .COM guy. Don’t let the title of this post fool you, I’m still going to be. That being said, I’ve typically balanced my portfolio with ~90% .COM, and ~10% everything else. In 2020, I’m changing that and at the core of that change is .IO and .CO.

Now I’m not planning on making a dramatic change, still the vast majority of domains I’m going to invest in are going to be .COM, but I am going to rebalance in a somewhat meaningful way with ~25% of my investments next year going into .IO and .CO.

I have been buying and selling domains for twelve years now and every year I examine my business and decide if I should keep doing things the exact same way or if data is telling me it’s time to make some adjustments.

The strongest trend I’ve seen period is the power of two-word .COMs. This will continue to be the core focus of my acquisitions. At the same time, it’s hard to ignore the activity in the .CO and .IO space and I think now is the time to start balancing my portfolio a bit differently to now make a bigger move into these two extensions.

Now that being said, when it comes to .CO or .IO my focus is one-word domains that I could see selling for $50,000 or more in .COM. I will not be investing in many two-word .CO or .IO names like I do with .COM, instead I want big juicy names that either have sold, or anyone could see selling for a reasonable amount of money in their .COM form.

Of course I could course-correct mid-year if I feel like I’ve made a huge mistake but from where I’m sitting, it looks like there are some good opportunities in the .IO and .CO space and I’m done being a .COM-only guy, it’s time to broaden my horizon. Could it be a huge mistake? Sure, but at the same time I also think it could be an even bigger mistake to just stick with .COM when there are some real opportunities in other extensions.

Like I said above, .COM will be my focus and I don’t see that changing anytime soon, but for the first time in my twelve years buying domains, two other TLDs are going to start to become a more meaningful part of my portfolio.

Okay, now it’s your turn. Think I’m an idiot? Will that 25% that I put into .IO and .CO be completely wasted? You know how it goes, I don’t censor my comments so let it rip – I want to hear from you, comment and let your voice be heard!

{ 22 comments… add one }

  • Snoopy October 22, 2019, 9:38 pm

    Okay, so as you all know, I’m a .COM guy.


    LOL Keep saying that and eventually you may convince someone of it Morgan!

    Both .io and .co area seeing sharply declining sales volumes so I hope you focus on quick ROI’s,

    .co aftermarket sales (namebio)

    2017 – 726 sales
    2018 – 470 sales
    2019 – 291 sales

    .io aftermarket sales

    2017 – 1162 sales
    2018 – 915 sales
    2019 – 622 sales

    The one that is growing quickly is .ai (which taken most of that lost .co and .io market share).

    • Ethan October 22, 2019, 10:18 pm

      I think it’s not hard to explain the declining sales volumes.

      As we know, to domainers who invest in .co and .io, the most profitable .co and .io are one-word. And the number of one-word .co and .io of course are not unlimited. So as time goes by, one-word .co and .io continue to be bought by domainers or transacted between domainers and eventually stay in current domainers’ hands before being purchased by end-users.

      That in my humble opinion is the reason of the declining sales volumes. In other words, the declining sales volumes does not necessarily mean .co and .io are becoming unpopular.

      • Snoopy October 22, 2019, 10:31 pm

        New Tlds are showing the same downward trend. I guess that is your explanation for that decline also?

  • Rich October 22, 2019, 10:46 pm

    No Morgan You are not an idiot but i’m glad you let it all out 🙂
    I have 1,200 .co’s and 4,500 .com guess what? my .co portfolio is renewing my .com portfolio.
    A lot of my .com are Chinese speculation 6N and NNLL OR LLNN which i bought for the long run.

    It’s funny that 10 years ago when i started domaining you were the first guy i ever e’mailed in regards to domain names ( you were in Dublin airport) and now i’m telling you that you should get in the .co bandwagon. You should have done this long time ago when .co’ were cheaper.
    Look at today’s GD auction: $965 (59 Bids) $10 Closed on 2019/10/22
    i bid on it but did not wanna spend that much.Today’s report had for about $10k in my opinion was a steal. So yeah i think you should buy 3 LLL and one word dictionary word.

    namebio’s does not have all the dataSimply put because a lot of domainers are keeping secret on the .co sales.
    Did you know that i sold: unseen co for $10k or dvn co for $4k designed co $2,500 vbc co $4,980 joi co $12k yesterday i sold LLL for close to 5 figures closed with mark at Domain Holdings(not sure if i’m at liberty to make the sale public and this is just in the last 30 days.

  • Snoopy October 22, 2019, 10:56 pm

    namebio’s does not have all the dataSimply put because a lot of domainers are keeping secret on the .co sales.


    That doesn’t explain why reported sales in .co, .io and new tlds are all dropping by large annual percentages.

    I’d say you are wasting your money with those Chinese numerics, the reason why the .co are paying you .com reg fees is because the .com’s have no enduser demand.

  • Rich October 22, 2019, 11:14 pm

    “That doesn’t explain why reported sales in .co, .io and new tlds are all dropping by large annual percentages.”
    Please don’t confuse new GTLD’s with .co
    If there are drops in .co is because they are garbage.Can you get a LLL at reg registration fee?Morgan was saying that he wants to buy LLL and keyword dictionary words.
    You don’t see those dropping or do you? because i would be very interested in buying some at reg fee.
    In regards to my 6N it’s just a matter of time (i would say 7 years)before they are $1,500
    5N are already now at $1,500
    But hey… i’m not trying to convince anybody all i’m saying .co for me works.

    • Snoopy October 23, 2019, 1:51 am

      Give it 10 years and there will be plenty of available. No enduser demand for low quality 3 letter .co. Same situation as from the past.

      Re: I doubt they will ever all be valuable. The Chinese market has been doing very badly for years now, hot air and speculation. Using half your portfolio to pay the reg fees on the other half is a bad idea. Dump the unprofitable names and make some money.

      • Dan K October 23, 2019, 5:50 am

        Snoopy, we get where you stand on .co or .io. But you are missing a boat, you got strong stance against it, great. But so far you not hearing any investors screaming my .co’s or .io’s are failing. I myself had 5 figure sales of .io this year, and yes it wasnt reported.Maybe just listen to what people telling you, vs just shouting at everyone your opinion.

        • Snoopy October 23, 2019, 1:40 pm

          What would you say is the reason for the falling sales data in .co and .io then Dan?

          People with money in the area aren’t going to “scream” when things go south.

      • Matt October 23, 2019, 9:37 am

        Snoops, I know you like to follow Schwartz didn’t he register 2000 .co’s? And that guy’s a genius.

        • Snoopy October 23, 2019, 1:08 pm

          No idea Matt, did you just make that up or is it something credible?

          • Matt October 27, 2019, 6:12 pm

            Before you find out if it is credible or not, what do you think of it?

            Anyone else and I’d expect you to blast them as being a fool, moron, stupid for throwing money away on a terrible ccTLD… Fair to say?

            Do you change your tune for Schwartz? If he did register more than a handful of .co’s? Like 2000 of them?

  • Richard B Morris October 23, 2019, 1:36 am

    Morgan…you’ll be happy to here that I plan to have the most popular .CO of anyone in the world beginning in 2020….much to the chagrin of the .com sycophants everywhere.

    9Time™ (trademark pending) will revolutionize golf as we all know it, and my subscription model will attract over a MILLION new players to a game that 1) takes too long, 2)costs too much and 3) is too freak’n hard for the “average” person.

    For people who know me personally, “FUN” is my middle name, but I might be changing it to CO, as in Richard CO Morris. Then when I carry three clubs with me everywhere I go, it gives me an opportunity to introduce myself and 9Time™ to the world.

    Note, i also own Why? Enter into your address bar, and you’ll see why I own, and like you I plan to own more strategic .CO’s as time goes on. It’s all about the Risk vs. Reward Baby!!!

    • Kelly October 23, 2019, 8:58 am

      you dont own BITCOIN.CO or CRYPTO.CO
      those are the best .co domain names on the planet.
      what the h3ll in 9time? that name is weak even on the .com

  • Dan K October 23, 2019, 5:55 am

    I started this approach in 2017, with about 20-30% of my domain investments going to .io and lately to .ai . I personally dont like .co from branding perspective, but cant argue with sales, should have gotten on that train while back. For now i will be sticking with mostly .com , with 20/30% of funds going to .io/ai. I mostly stopped buying .io , because the prices (in my opinion) are very high in wholesale now.

  • ballmer October 23, 2019, 8:56 am

    .CO is on FIRE!!!
    i will be buying great one word .CO domains from now on.

  • Matt October 23, 2019, 9:31 am

    Morgan, I really respect your openness and honesty around your investments and your reflection in changing paths.

    Also appreciate your insight as a business owner with a maturing startup.

    That’s truly a great perspective you have over others who focus on domaining.

    As for co and io I don’t have any, I like co and I know people who have made so much money that I wonder if you are coming a little late to the party. That’s why I’ve stayed out. Interesting new direction though.

  • Ishtri October 23, 2019, 10:31 am

    Most of the people that already have good .co’sgot them very cheap. If your thinking about getting into it your going to have to aquire them at higher costs minimizing your chances at making a profit. As a business stand point i don’t like .co because of the confusion in marketing, but as an investment to sell to businesses that are naive imo you can make some money. Advice why not invest in one word pure cctlds? I believe there is more opportunity there. The best investments for the future are the ones with bad public perception but strong fundamentals.

  • Ishtri October 23, 2019, 10:37 am

    Just wanted to add i see the possibility of companies aquiring .co for defensive purposes.

  • Mark Thorpe October 23, 2019, 1:37 pm

    Chasing returns. You’re late to the party, again.

  • Rich November 5, 2019, 3:37 pm

    To all naysayers, was just reported by Sedo that got sold for $22,121
    I sold today an LLL .co for $5,999 with Sedo as well.You will see it in couple of days.

  • Rich November 5, 2019, 3:38 pm

    To all naysayers, was just reported by Sedo that got sold for $22,121
    I sold today an LLL .co for $5,999 with Sedo as well.You will see it in couple of days.When i think about it i sold it cheap…


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