.INFO vs. .TIPS – Which Would You Choose?

So far the most activity in the new gTLD space has been around extensions that have to do with learning or expertise. The first to really raise eyebrows was .GURU which still has the most registrations out of any single gTLD. .TIPS launched this week and has seen strong interest right out of the gate. It makes sense since the Internet is an information medium so TLDs focused around places to learn and get information are performing well.

However let’s not forget that .INFO is also a new gTLD, it’s just not as new as the TLDs that are hitting the market right now. I remember when .INFO came-out, everyone said it was junk and that nobody would use it. Now .INFO names sell for $5,000 or more all the time and many of the investors who bought premium names in .INFO have made a pretty penny.

Now .INFO, .GURU and .TIPS are without a doubt different beasts, the question is, which is the best choice for a consumer? I guess the basic way I see these being different is:

.GURU – personal website (or course/book website) for an expert in a particular space

.TIPS – tips and tricks related to a specific topic, i.e. travel.tips would have, drumroll please, travel tips!

.INFO – information about a specific topic, i.e. BongoDrums.info would have information about Bongo Drums…but I could also see it having Bong Drumming tips right?

This leads to my question, as a consumer how do you decide whether to brand with .INFO and .TIPS and does it make sense to just grab both if you can? It comes down to the difference between tips and information which in some cases can be interchangeable. Geo-domains for example like LosAngeles.tips and LosAngeles.info could very likely have the same information on them, but I would expect more of a step-by-step guide on the .tips site.

What do you think? For a company that wants to build an informational site about a city, a type of music, or a popular hobby should they go with .INFO or .TIPS? 

{ 13 comments… add one }

  • Ron February 27, 2014, 10:04 am

    How do you make money with .tips, you need correct upto date contact, you need banners, you need adsense, and you need traffic, and conversions.

  • Sam February 27, 2014, 11:06 am

    If your doing just a plain old info site.. then .info is far better
    NewYork.info is much better than NewYork.tips

    but.. Beauty.tips / compared to beautytips.info .. I think the beauty.tips works better
    beauty.info though 🙂 well that has more legs than the .tips

    I think .tips will end up working out well for brands as well as domain investors
    as long there is good search volume for the key word “ie beauty tips” beauty.tips would very attractive domain for a cosmetic company to use as a marketing vehicle

    The amount of .tips domains that really work is still very low compared to .info

  • DonnyM February 27, 2014, 11:12 am

    I would not start with any of them but if I had to .info it flows better and established.

    Now someone could just go buy GuruTips.com and be done with it..Not my name just made it up.

  • Dan February 27, 2014, 11:24 am

    Spot on article Morgan. I think .info is the “classic” domain most likely to benefit from the gTLD expansion. It is a shame it spent its formative years being treated as a junk or spam extension due to the relatively low pricing or giveaway distribution of its early sales.

    I own iot.info, which due to the incredible focus on the Internet of Things has attracted multiple interesting bids recently. In this instance, the guru version would limit it to a single person’s opinion, and the .tips would be more of an educational blog. The .info is certainly far broader and a suitable alternative to .com giving broader business model opportunities.

  • Joe February 27, 2014, 11:28 am

    To begin different from the other days, I think both be very powerful l validity information and advice is much more like you never have to write LosAngeles.info equal LosAngeles.tips as they must never coincide in content information is guide visitors, and with tips: As an example: in Los Angeles it is best not to eat too many fats and dishes have a digestion problem if she lies in bed and watch TV more than 2 hours.

    In Info you never write this and if writing in Los Angeles are proof catering services you can eat away quietly lying in bed watching the Playboy TV channel to brighten up your digestion.

  • Mark M February 27, 2014, 11:43 am

    Here’s my take:
    .GURU – Someone who is like superhuman and on top of the ladder in their niche. More like a world champion. A Guru is above a ninja and an expert. They are the real authority and people truly admire and bow down to. Ask yourself would you bow down to this person? If not, then you probably don’t believe they are a Guru. Remember, alot of people can be considered experts or a ninja in their niche, but only a chosen few can be considered a true “Guru.”

    .TIPS – These should be experts in their niche, who like to pass on tried and proven methods of doing something. Tips are subjective advice on any topic. What works once as a tip, may not always work.

    .INFO – Want to read or learn more about a topic, that’s what info is. Your an expert on this topic and you like to share your step by step information with others.

  • Nick February 27, 2014, 12:23 pm

    .COM 🙂

  • Bill February 27, 2014, 1:51 pm

    Sorry, Morgan – .tips will fail, just like all of the other gtld’s.

  • Ron February 27, 2014, 1:56 pm

    There is a lot of domainers invested in .tips, it seems like a bandwagon effect, they saw this guy registering it, then this other guys got into it, then all the sudden all the secondary guys came in, and it just took off. I do not see how you are going to get hundreds of thousands of registers in .tips, seriously how many tips can you give people? I have to pay donuts $250 per year if I want to register household.tips, no thanks. These guys are not going to develop this extension, it is going to be a long haul to flip onto end users. You need an end user who is a passionate blogger, and willing to work, to pay for their domain investment. .Tips is not a full on ecommerce play, it is a specific niche.

  • Mason February 27, 2014, 2:13 pm

    Just further confirmation that gtld’s are junk. Are we really measuring the distunctuin between “ninjas” and “gurus” and “tips”, OH MY !

  • Mike February 27, 2014, 10:04 pm

    My honest opinion, .INFO!

  • Diana Goodwin March 1, 2014, 7:14 pm

    I like Mike M’s explanation of the distinctions between GURU, TIPS, and INFO; that’s how I perceive them. If I was looking for substantive information on a topic, I would not be searching for TIPS.

  • Rubén March 3, 2014, 9:27 am

    For the spanish contrys .tips make sense since has be a word well know even in countrys were they dont speak spanish. search google latin the term tips you will be surprise.


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