Intel promotes .GG domain in new ad during top eSports tournament

As many of you know, I’m not a big traditional sports fan, try to talk to me about Football and expect a blank stare, but eSports, now that’s my jam. This morning I was watching one of my favorite teams (go Team Liquid!) play in a tournament that sold out the Barclay Center in NYC called ESL One.

While I was waiting for the tournament to start I saw an ad from Intel about their new processors specifically targeting gamers…and I was pretty surprised to see that rather than directing viewers to Intel.com, they were telling them to shop at Intel.gg. What makes it even more weird is that this just forwards to the Microcenter Store and this specific gaming laptop 🤷‍♂️

I’ll be honest – that’s a pretty badass gaming laptop so I’m actually glad I followed the link. Of course, I was pretty surprised that the link didn’t send me to Intel’s website. So of course I had to check, where does Intel.gg go to?

As you can see from the screenshot above, Intel.gg actually forwards to a landing page on Intel.com specifically focused on gaming. Given how many eSports-related company brand on a .GG I’m not too surprised to see Intel using .GG to market to this audience.

You can’t register .GG at every registrar, 101Domain is usually my go-to for ccTLDs like this but don’t expect me to be investing in a bunch of .GG domains anytime soon. As an investor I’m sticking with .COM but as a gamer, and really more of an eSports spectator than anything else I can tell you .GG seems to be getting some legs.

Like it or not, the ad worked because now I can’t get that darn laptop out of my mind, damn you Intel for tempting me with a .GG domain!

{ 6 comments… add one }

  • Snoopy September 28, 2019, 3:32 pm

    Another temporary extension, one big company using it in an ad won’t change things.

    Reply
    • Morgan September 28, 2019, 4:08 pm

      To be fair, it’s not just Intel, tons of companies in the eSports space brand on .GG. One of the top companies in the eSports world NRG (owned by Andy and Mark who own the Sacramento Kings) brands on NRG.gg, plenty of other top eSports teams also brand on .GG.

      Don’t get me wrong, I’m not saying it would ever take over .COM but hard to ignore how quickly its grown in the eSports world. As someone that watches eSports quite a bit I see it a LOT nowadays, this was just the first time I’ve seen a company like Intel use it.

      Reply
      • Snoopy September 28, 2019, 6:28 pm

        Only place I have seen this extension is domain blogs. Any company that gets big will need the .com. .gg or any other rebranded cctld has low credibility and won’t last long term.

        Reply
        • Ethan September 28, 2019, 11:43 pm

          In this case, I would choose to believe Intel and NRG’s marketing departments over a naysayer. After all, I don’t see a problem that .gg finds its niche in the gaming sphere.

          Reply
        • Morgan September 29, 2019, 4:04 pm

          @Snoopy – my guess is you probably don’t watch a lot of eSports. I’d say 99.9% of people in eSports have no idea there are “domain blogs” as you know we’re a small group. When it comes to eSports, .GG is everywhere, from teams to companies, hard to watch an eSports event without seeing .GG domains.

          My guess is most people who read domain blogs aren’t that into eSports, just like most people who are into eSports don’t even know domain blogs exist!

          Reply
  • Logan September 29, 2019, 12:20 pm

    I only invested in one — fantasy.gg. I thought it was an appropriate word for the extension, a cross over between esports and fantasy sports.

    Reply

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