Is Apple kicking Mac fans to the curb?


If you know me, you know I’m a bit of an Apple fanatic. Okay, fine, you can call me a fanboy since if I didn’t say it now someone would just call me out in the comment section so I’ll save you the time. I use a Macbook Pro as my main computer, I have a Mac Mini at home, my watch – yup, an Apple Watch, and of course I use an iPhone (and get a new one every year).

And no, it doesn’t stop there. As I write this I’m watching Netflix on my Apple TV, and when I’m traveling I watch Netflix on my iPad, and tomorrow morning I’ll get up and get into my Apple car. Okay, that last one’s not true but I’m sure it will be some day. Suffice it to say, Apple still has my attention.

But I’m becoming less of the norm as Apple seems to be inadvertently distancing themselves from their most loyal customers. Bloomberg said it best today:

To die-hard fans, Apple Inc.’s Macintosh sometimes seems like an afterthought these days.

(Source –

The fact is that in my list of all the awesome Apple stuff that I know and love, the Macintosh, Apple’s computer is just one of many, and for Apple it only generates around 10% of their total sales. This number could shrink as it sounds like the internal team behind the Mac has seen better days:

Interviews with people familiar with Apple’s inner workings reveal that the Mac is getting far less attention than it once did. They say the Mac team has lost clout with the famed industrial design group led by Jony Ive and the company’s software team. They also describe a lack of clear direction from senior management, departures of key people working on Mac hardware and technical challenges that have delayed the roll-out of new computers. (Source –

I’ve heard more and more friends talk about moving away from the Mac and most people I knew were pretty darn disappointed with the latest Macbook release. While it would take a lot for me to switch, it has been interesting to watch the waning interest amongst people who were once more fanatical than me.

Still, like the die-hard Apple fan that I am I think this is just a momentary blip in the radar, an inflection point that any company has to go through to find themselves. Here’s to hoping I’m right.

What do you think?

Photo Credit: jimabeles Flickr via Compfight cc

{ 6 comments… add one }

  • Joe December 20, 2016, 11:01 pm

    I am also a fan of Apple, although the price is very high here in Spain, all its products are better for new generations have a Mac and its operating system, accepts other systems like Ubuntu Linux, which latter is a pass of Well, Windows is the fantasy of gaming computers is what there is, in the consumption istema, but in the professional Apple for its quality and performance is second to none.

    In all companies may have ups and downs can not always leave a product to perfection Apple may have at this time a low level, but I do not think it is ever like the error of your Samsung battery, which had to withdraw its new market Mobile for a serious fault the rush to be the first.

    Happy Holiddays!

  • LAVIEBIKA December 21, 2016, 4:10 am


  • Luc December 21, 2016, 8:26 am

    Very disappointed with the lack of innovation. Laptops with no useful ports. Phones with no useful ports. Their idea of innovation now is to sell accessories, which are high margin. How sad.

  • Josh December 21, 2016, 9:25 am

    Have always admired Apple’s innovation but have never enjoyed their products due to the closed nature of everything they make. And since Jobs passed, it seems their innovation has slowed greatly.

    I think moving away from their workstation offerings will be a business mistake that may cost them dearly eventually. While they have a great share of the big market (consumer cell phones), innovators (in all areas) still need great workstations. When innovators start moving away from Apple workstations to Windows, Linux, Chromebook or whatever (especially mobile-centric innovators), I think it will be the beginning of the end of Apple’s dominance.

  • Cate Colgan December 22, 2016, 9:09 pm

    I’ve been needing to take my MacBook Pro in for repair for quite awhile but I just never seem to need to use it – iPadPro or iPhone do the work – no consumer need

  • LAVIEBIKA December 23, 2016, 9:51 am


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