Is Clubhouse creating a new market for .CLUB domains?

Ah Clubhouse, the new social media platform that everyone is talking about, and for good reason, it’s seeing major traction and it doesn’t look like it will be slowing down anytime soon.

For the most part I think Clubhouse is a very positive force in the world today, opening up conversations that might otherwise happen in private and giving more people a voice.

As a startup founder, I’m always interested in hearing what VCs and successful founders and it has been fascinating to be a fly on the wall. That being said, given how busy I am running a startup I don’t have much time to listen on the weekdays so most of my listening takes place on the weekend. Maybe someday I’ll have more time during the day but I don’t see that happening anytime soon.

So this means I’ve missed just about every domain-related discussion on Clubhouse so I typically hear about these on blogs or Twitter. Which brings me to the topic of this post, .CLUB domains.

A couple of weeks ago I heard about some serious buzz around .CLUB domains and a buying frenzy amongst Clubhouse users thinking they could be cashing in on the next big domain trend. I first read about this on DomainNameWire, here’s a quote from the article:

It seems that a large portion of the surge in .club has come from people who think .club is the hot new investing opportunity. Someone brought up the idea of .club domains gaining value because of Clubhouse several weeks ago and it caught fire. People started hand registering .club domains and buying up premium domains.

(Source – Domain Name Wire)

While my first thought was, “what the heck, .CLUB domains have been around for quite a while now, we’ve all known about them and there aren’t many domain investors making a killing with them.”

Then I thought a bit more and wondered, could Clubhouse be creating a new market for .CLUB domains? If a few of the popular rooms on Clubhouse decide to build a website for their rooms and do it on a .CLUB domain, that could cause more people to be aware of these domains and create more demand.

IMO this is one of the things that makes the domain name world (and investing in general) so interesting, market dynamics can and do change all the time. While there hasn’t been any critical mass behind .CLUB from an end-user perspective in the past, there could be in the future and well, investors tend to bet on future value.

That being said, there’s a fine line between investing and gambling in the domain name world. Right now I would classify people who buy up a bunch of .CLUB domains as gamblers. The reality is the market trend has not started, it could, but right now the demand is on the investment-side not the use-side.

Like we saw with TLDs like .IO and .AI, prices went up as use went up. When I started buying .IO domains six years ago, there were no buyers, I was gambling, over time the market changed and it turned into an investment, and that’s my point.

Anyone who decides to put money into .CLUB domains today needs to be okay losing all the money they put in. If you buy .COM domains, that’s a different story, the market is proven, but with .CLUB, we’re still figuring out what impact Clubhouse could have on the extension.

All that being said, what is happening right now could indeed create a new world one, two, maybe three years from now where .CLUB domains are in high demand, and if you think that’s going to happen, there are buying opportunities. Just know that at this point, you’re really gambling, placing a bet that a market for .CLUB domains will form that isn’t there for them right now.

For new domain name investors I would stay far away from risky speculation unless you have money to burn. Heck, you’re probably going to lose money your first couple of years even if you invest in .COM because, well, domain investing is hard, it’s definitely not an easy way to make money.

I recommend that anyone getting started with domains take as much time as they can to learn. From courses like DNAcademy to online shows like DomainSherpa, to blogs on and forums like NamePros, there is no shortage of ways to learn the ropes before jumping in.

You can make money off of GameStop stock, you can make money off of .CLUB, heck, people are making money off of Dogecoin, but at this stage it’s just like making money playing craps or blackjack in Vegas. If you have fun doing it, go for it, but know that you’re gambling. There are ways to invest in stocks, domain names, and crypto but investing and gambling are two very different things.

{ 6 comments… add one }

  • Rick Schwartz February 2, 2021, 9:59 am


    If it was ???? then maybe. BIG maybe.
    But it’s backward!

    My or .HOUSE may benefit.

    .club get NO benefit.
    .house is the one that would be lined up except for one thing, GTLD’s suck! 🙂

    • Morgan February 2, 2021, 10:28 am

      Thanks for sharing Rick, I hear ya’ loud and clear! 😉

      • Mark Smith February 2, 2021, 1:33 pm

        Good assessment, Morgan. Personally, I don’t recommend buying .Club names unless the buyer is planning on developing (I’m collaborating with the owner of HNS.Club) or it’s a premium generic like Wine.Club and, like you said, they’re OK with losing their investment.

        That said, this kind of surge in interest has also happened with tech & micro gaming sites on .io & decentralized finance on .finance & .fi, so I have more faith in the trend with .club – a market is definitely emerging.

        When TLDs are plentiful, context & exact matches are scarce. When a community adopts & congregates around a new technology, it’s helpful to have a TLD that captures the essence of that so they can quickly build out digital infra around it. It would be impossible to spin up such a diverse community around .com anymore and so I believe as this continues happening across industries, 1 & 2 word .coms will become ultra-premium & impossibly scarce assets, reserved for blue chip Fortune 500s, while gTLDs will become the new baseline, previously held by 2 & 3 word .coms

    • Bruce J Tedeschi February 3, 2021, 7:50 am

      Biggest possibility is building a geo site and them advertising and marketing it locally. I own and a developer will be developing a directory for business. However, t will take hard work to get people to buy ads. Nothing is easy unless you have the top names in the industry like Rick. I don’t know Rick, but I know his story. He was the smart one who saw the vision in the mid 90s.

  • Jason Franklin February 2, 2021, 8:14 pm

    Whoever owns has the best bet for a gtld in this scenario. I’m surprised the
    Clubhouse website/app hasn’t made an offer for it yet. It’s possible they are waiting on their startup funding? I wouldn’t doubt if they also tried to acquire once they get their funding. It’s just currently a redirect to Maybe it’s the funding that’s also keeping them from putting out an Android version of the app. As much as I advocate for creativity and outside of the box thinking, I don’t see how Club House will equate to using more .club domains in the long run. There may be a trend of it, if it’s being talked about on the platform or promoted, but for the trend to really take off there would need to be massive development on those domains, not just registrations.

  • Bruce J Tedeschi February 3, 2021, 7:47 am

    .club names are hot currently but unless they expand the app at clubhouse it will fade. There has to be a way to contact people by phone without spurting it out in clubhouse. Little know fact, .club ranks well if you have a specific club use. Let’s say you lived in the city of Mesa AZ, the would be great because typing that into search “mesa club” would rank very high. I know, because I had the number one spot for blues guitar club when I had my website. I like clubhouse but the same people speak and speak. It’s not inclusive enough. How does one learn about domain names if they can’t ask questions unles the moderator let’s them in.


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