Is domain “snapping” a new term or did I just miss it somehow?

So this is a new one, for me at least. I came across an article one domain “snapping” which didn’t ring a bell so I had to dig deeper to understand what the article was about. Was there a new term that I somehow missed after all of these years?

According to Lexology snapping is:

“The practice of “snapping” (also known as backorders or snapbacks) has been around for some time and domain name owners should carefully consider the potential risks before allowing their domain names to expire. The cost of renewing a domain name is, after all, small in comparison with the cost of legal action to recover one that has been registered by a third party who is using the domain name in a way that is damaging.”

As I thought about it more I realized that Snapnames might owe their name to this term so maybe it has been around for a while but I somehow missed it? When I start an article I have a hard time not finishing it so while I can’t say it was riveting, I kept reading and found an interesting warning at the end, essentially telling people to be careful when they see a list of expired domains recommended by a Domainer, be wary because they might not have the best intentions:

“Domain name registrants should also bear in mind that expiring domain names often feature in lists of domain names set for imminent release on so-called “dropcatching” or backorder sites that are carefully monitored by domainers, not all of whom have the best of intentions.”

This is a topic that has come up a lot over the years. Since domain bloggers often make money if someone buys an expired domain they recommend, they could be just recommending random names to make a quick buck. That being said, I think we all know the blogs we can trust, and the ones we can’t.

My personal favorite blog for expired domain recommendations is, they usually have a pretty solid list of names and Shane has a ton of experience in the domain industry. That being said, that’s not the only blog that recommends expired domains and there are some blogs out there from people who aren’t actual domainers, instead they are trying to make a quick buck by recommending huge lists of expired domains hoping that people who don’t know any better will buy them.

So the article made me think – how can you spot a blog that is recommending garbage names vs. a legitimate domain blog with true investment-grade names? I want to hear from you, comment and let your voice be heard!

{ 8 comments… add one }

  • Konstantinos Zournas March 16, 2018, 9:15 pm

    Most lists are garbage.
    Actually I only liked one list, and not for the domains, but it is now gone.

  • Shane Cultra March 17, 2018, 6:22 am

    Thanks for the kind words Morgan. I think an important part of what we do is come back the next day and post the results of the auctions of all the names we posted. Then you can see if the names we chose had value and the prices they sold for. You can really get to know wholesale value of names by following the results. Which in return makes you a better buyer. I also try and have some fun with the posts. Tell a little story, make a few funny comments. A little entertainment with it. It takes a little time to do these things. A list with just affiliate links thrown up is just a money grab.

    And Kon above doesn’t like us (or basically anything in domaining) and that’s fine. He’s made the abundantly clear. Not everyone has to like what we do or come to the site. We are appreciative of those that enjoy our work.

  • VM Freeman March 17, 2018, 9:45 am

    With the almost-limitless areas of domainer interest these days, recommending lists of domains is a near-impossible job, which is why I just parse domain data into relevant sets (valuation, # characters, single-words, multi-words, numeric, pronounceables, undervalued, gTLD, etc.) and simply allow people to look them over to see if anything interests them.

    VM Freeman

  • John March 17, 2018, 10:38 am

    In the early days of SnapNames, when you placed a backorder it was originally called a “SnapBack” order. They were $39, exclusive, and first come first served. I got a great domain with a $39 “SnapBack” order, for instance. I also decided not to put one on another great domain and later regretted it a lot.

  • Anon March 17, 2018, 11:31 am

    While you’ve never heard of ‘snapping’, I’ve never heard of Lexology. Why should we care what they have to say?

  • Leo Golan March 18, 2018, 5:36 am

    Very strange term, indeed. Noone in the domain industry really uses it. But everybody of course is in their right to use any words they like.

    Humpty Dumpty said well about that: “When I use a word, it means just what I choose it to mean — neither more nor less.“

  • Jeff Schneider March 18, 2018, 8:15 am

    Hello Morgan,
    ” The Truth Matters – It’s everything. It’s your Integrity ”

    The Domaining Industry is full of ( Trust lost ) victims, because of putting certain Sponsors of their Blogs interests over their readerships best interests. Any Domaining Blog that chooses to Censor Comments,Raises a Red Flag.
    To your great credit Morgan , your Blog allows all comments as valuable sources of evaluating open avenues to truth. Kudos Morgan

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master)

    • Morgan March 19, 2018, 7:50 pm

      @Jeff – thanks for the kind words, I believe that everyone should be allowed to share their opinion. Whether someone agrees with me or not I always want to make sure that if you read my blog, your voice can and should be heard! 🙂


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