Is it just me or did Handle.com sell for less than what it’s worth?

handle

I was reading one of my favorite blogs today, TheDomains.com, and I learned that Handle.com sold on Sedo last week for $95,080. Honestly I did a double-take on this one because IMHO I think this domain is worth six-figures, whoever bought it got a steal of a deal.

Let’s compare Handle.com to a few recent sales:

Jumprope.com – $200,000
Star.org – $225,000
Music.ai – $101,500

Don’t you think Handle.com is a more valuable domain than any of these? I do. So what happened here?

I think the reality is that the owner of Handle.com wanted to move the name, set a reserve below $100k and then ended-up in an auction full of Domainers, not end-users. The three names above were purchased by end users. If one or two end-users were in the Handle.com auction I think we would have seen a solid six-figure price tag, but my hunch is this was bought by a Domainer who knows they got a steal of a deal.

I’ll be keeping my eye on this name as I wouldn’t be surprised if we see it sell a year or two from now for 2x or more what the current buyer paid.

Of course that’s just my opinion, now I want to hear from you. Did Handle.com sell for less than it’s worth or was this a fair price for the domain? I want to hear from you, comment and let your voice be heard!

Photo Credit: Thad Zajdowicz Flickr via Compfight cc

{ 10 comments… add one }

  • Michael April 3, 2018, 11:09 pm

    Okay Mr. HODL haha what would someone use Handle for? Except for Handle on the Law! lol!

    Reply
  • Joshua Schoen April 3, 2018, 11:32 pm

    So I do think that Handle.com is a very nice domain and for sure a six-figure name to an end-user. With that being said I’m not so sure $95k is a great deal for an investor looking to resell it. I mean sure it’s not a bad deal, but is it a super steal, no, not in my opinion. If an end-user had scooped Handle.com up for $95k I’d call that a steal. Sure even if the new owner 1.5x or 2x’s on the name that’s a pretty good amount of profit dollars wise, but who knows how long he’ll have to hold onto it for. Are there better deals out there that he could have gotten for his $95k? Perhaps, but it’s definitely tough to do. All in all, yes it sold for less than it’s full value, but I honestly think it went a little high for an end-user who will need to wait for the right buyer to come to him since the name is now on Brandbucket with a BIN.

    Reply
  • Joshua Schoen April 3, 2018, 11:33 pm

    So I do think that Handle.com is a very nice domain and for sure a six-figure name to an end-user. With that being said I’m not so sure $95k is a great deal for an investor looking to resell it. I mean sure it’s not a bad deal, but is it a super steal, no, not in my opinion. If an end-user had scooped Handle.com up for $95k I’d call that a steal. Sure even if the new owner 1.5x or 2x’s on the name that’s a pretty good amount of profit dollars wise, but who knows how long he’ll have to hold onto it for. Are there better deals out there that he could have gotten for his $95k? Perhaps, but it’s definitely tough to do. All in all, yes it sold for less than it’s full value, but I honestly think it went a little high for an investor who will now need to wait for the right buyer to come to him to resell it since the name is now on Brandbucket with a BIN.

    Reply
  • Stu April 4, 2018, 2:31 am

    I think it may have sold in euros or pounds, not dollars.

    Reply
  • Jon April 4, 2018, 2:50 am

    So where is there an auction for end users? Ive used Sedo, Flippa, namejet and GoDaddy…and it seems they are all for domainers.

    Reply
  • Alan Dodd April 4, 2018, 6:48 am

    I’d agree it’s a good deal for the buyer. However it’s also a very nice chunk of money for the seller. The value of money is relative for both seller/buyer.

    Reply
  • Tom S April 4, 2018, 8:00 am

    I don’t know if the seller could have approached a broker to see if there was someone (end user) who could use the name. Maybe seller could have done better?

    Reply
  • Jason April 4, 2018, 8:39 am

    I had a domain in that auction. Sold for about 10k. I thought the domain was worth far more but I bought it for far less. I owned the name for about 10 years. Never received an offer for more than I bought it for. I made a number of outgoing sales calls and never once did anyone show any interest in it. The guy whoever it is, who bought the name from me put it up on a parked page with a sales price of $250k.
    Maybe the guy who owned handle.com never received an offer remotely close to what it ultimately sold for. Maybe he tried very hard to find an end user and had bad luck. Sometimes unsold domain names equals dead money. Hopefully he made a nice profit and is celebrating and looking at other good domain names to invest in.

    Reply
  • Joseph Peterson April 4, 2018, 10:49 am

    $75k is in that No Man’s Land between max retail and average wholesale. If it sold to an end user, then arguably it’s a bit low. If it sold to a domainer, then arguably it’s a bit high.

    So if you’re the owner and you want $75k but aren’t willing to wait months or years for more, then you’re in that No Man’s Land. There aren’t (m)any domainers who’d pay more.
    And the end users who might pay are strictly hypothetical and live in the future.

    Reply
  • Anon April 10, 2018, 2:47 pm

    I don’t know, I think it went for too much — it’s clearly a typo of Handel.com, a website about the famous composer.

    😉

    Reply

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