I don’t do a ton of outbound on my domain names, but when I do, as I shared in my blog post yesterday, I do it via email. My thinking has always been, if you reach out to a potential buyer directly, you are going to leave money on the table. It makes sense right? If someone comes to you wanting to buy your domain name you’re in a much stronger position to negotiate a higher price.
That being said, at NamesCon this year I kept having conversations with people who were doing outbound and seeing great results. One thing that really stood out to me was how people were doing outbound, over and over again it kept coming up – LinkedIn.
I heard of two different approaches to doing outreach via LinkedIn. It sounds like some people are making connection requests and then writing a little note about their domain in the request itself, I thought this was pretty clever. And of course people were using InMail which I’m feeling like is becoming more and more overrun with SPAM but that might just be me.
Most people told me that they were getting a much better response rate via LinkedIn vs. email. So I think I’m going to give it a shot. I’m going to pick ten domains, try some LinkedIn outreach, and see how it goes. I’ve reached out to a few of the people I talked about outbound with at NamesCon to learn more about what’s worked best for them and I’ll be putting some of these techniques to work.
As usual, I’ll report back to all of you about how it goes, but given the sales cycles for domains I expect that to be a month or two from now so don’t expect anything next week.
That being said, I’d be interested to hear from any of you who have used LinkedIn and have either tips to share or feedback on how it’s gone. You know the drill, I may have removed a comment and a post this week…but that’s water under the bridge now. I want to hear from you, comment and let your voice be heard!