Is the MiniSite Dead?

Rick Latona announced AEIOU 2.0 this week and I think the shockwaves from this news are still resonating through the Domaining community. First I’d like to say this is an absolutely brilliant move by a incredible mind and leader in the Domaining world. While to some this may just look like the second edition of his development company – the fundamental change he is making will impact the Domaining world forever – and at a great point in time too!

With AEIOU 2.0 Rick now offers much more than a Minisite – he offers clients the chance to build a web directory, Amazon or eBay commerce site, squeeze page, geo site, or info site. Rather than creating the simple informational minisite Rick allows investors to finally create a site that can monetize from more than just Adsense.

For those who are familiar with my company, Linton Investments, you know that we spend a lot of time developing sites. While some of the sites we build are minisites, many are full-scale websites and we have seen that these sites can monetize very very well.

Over the past few months I’ve started to focus more and more on developing full-scale websites rather than minisites – and the ROI is already evident. This month I have been building as a major translation website for the Indian market. I launched last month – a new blog about Twitter. In May I also launched – a four part course that teaches beginners how to use Twitter. Not only have I found these projects to be more rewarding than building minisites – they have been more lucrative as well.

As many of you know – blogs can rank well in search engines very quickly. Tweetn is already receiving a nice steady stream of traffic and TweetCourse is selling well in its first month on the market. Yes – these projects take time, but at the end of the day if you believe in your domain then you can do much more with it than a simple minisite.

Rick has very reasonable price-points and offers investors a way to turn their domains into online destinations that can rank well in search engines and grow much faster than a minisite ever could.

So save the date folks because you just might remember June 16th as the day the MiniSite died. In the end this is a huge benefit to web users and domain investors alike and it takes a real pioneer like Rick to make a move like this!

Let me know what you think! Is the minisite dead?

{ 8 comments… add one }

  • Paul...aka Has2hands June 18, 2009, 5:55 pm

    Everything is evolving and this is the natural evolution. Rick is leading the way and others will follow. Prices will drop as competition grows into this newer market.

    When domain parking revenue died off, mini-sites were step one in this evolution. This is step two and a real advancement.

    Now we need to fully develop, to their potential, our geo sites, our niche product domains, our affiliate domains, etc.

    Looks like very exciting development times ahead!


  • Rick Latona June 18, 2009, 6:01 pm

    Thanks for the comments but honestly there is still a place for the traditional minisite.

    We don’t expect people to mass-develop names with our service. We want the one at a time customers at this point in our company.

    We intend on value adding the heck out of these sites and launching many more products.

    While our prices are reasonable, they aren’t low enough to develop 1000 sites on so there will still be some place for minisites.

    My battle cry is still death to minisites, however. 🙂

  • harry s June 18, 2009, 7:58 pm

    Did Rick pay you to post this?

  • Michael June 18, 2009, 8:24 pm

    Most of the “new products” are just WordPress plugins or things WordPress could do natively anyway. They are still mini sites, he’s just trying to put a different spin on it.

    The info site… just another name for his old mini site. The geo site… just a mini site with a calendar plugin, a travel affiliate, and a few other software addons for jobs, etc. The squeeze page… just his old rapid mini site. The ecommerce sites… just a mini site with affiliate code pasted at the bottom. Nothing new here, he’s just packaging setups that could be done with his old setup anyway.

  • steve June 18, 2009, 10:20 pm

    Reasonable price points ? For those earning $600,000 a year maybee.

    for the rest of us NO.

    Those scripts are not custom, not unique and cost 20% of what rick charges,

    i like rick and all he has done, but this is in no way shape or form the end of minisites,

    those are major prices for mini sites.

    nothing special about them to be wroth that much,

    good luck to him and his team, but untill those prices drop, he wont be doing very well.

  • Dave June 18, 2009, 10:26 pm

    When was the minisite ever alive?

  • Ozie Jackson June 19, 2009, 9:29 am

    One good thing about this poor economy is that it is forcing people to do more with their domains in order to properly monetize them. AEIOU 2.0 is a step in the right direction. I don’t think it is the death of the minisite yet as I still see too many good “parked” domains where owners haven’t stepped their game up to minisites yet.

    I don’t know if the issue is laziness or cost but I believe “free” minisite options such as will still have a place until everybody is willing and ready to step up. Its like cassette tapes, which lasted a long time before they were finally put to rest.

  • Patricia Kaehler June 20, 2009, 10:51 pm

    Mini Sites are better than JUST a PPC option…

    Although I have 1000s and 1000s at (and a few other services) — I am happy with — and they have SUPER Customer Service…

    No way I could ever dev. that many domains…

    There are so many great WP Themes that’s
    good enough for me – for now…

    Fresh frequent Content is what’s most important anyway…

    I do however want one kick-ass site like the
    C-Bros do for their GEOs….– I’ll have to decide which Geo Domain of MINE I want to dev. out… It will become my pride and joy…

    Get home safe Morgan…

    ~Patricia Kaehler — DomainBELL


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