Is There Such Thing As A Domainer-Developer Or Are They Just Developers?

So it’s about time we blow the lid off this one and get to the bottom of it. A new breed of Domainer has emerged but some argue that this isn’t a Domainer at all but instead a developer. The Domaining industry has seen a HUGE shift towards development as domain owners try to recapture the income their properties have lost as PPC revenues declined. The problem is – development is hard work! It’s not that magic bullet that parking promises – a solution you can throw all your domains at and – poof – you have revenue.

This means that more and more Domainers are starting to either become developers themselves or hire developers to build-out their domains. In fact, some developers are starting to notice what’s going on and are becoming Domain investors themselves. The affiliate marketing community has always used Domain names to some level but has focused entirely on monetization rather than buying/selling.

Now, your average domain investor thinks about development potential more than ever. Another strong trend that has followed-along with the decline in PPC is the increase in search. Whether you want to admit it or not type-in traffic is becoming a thing of the past and search is taking over. Not just search…but video too – You Tube is now the #2 search engine online next to Google! This has been another big plus for development which allows your domain to rank in search engines and build-up organic traffic.

So as all these dynamics change and the new age of Domaining begins has a new breed of Domainer emerged – the Domainer Developer? Some say “Yes” and some say “No” – I’ll share my opinion and then let you share yours as always!

Domainer Developer [doh-meyn-er] [dih-vel-uh-per]

A person that buys domain names for the purpose of development and monetization (and potentially re-sale)

I think the the Domainer Developer definitely exists – but it is important that the person is buying domains and evaluating them as a key part of their revenue-generation strategy. I also think that Domainer Developers should occasionally be selling domains and buying in the aftermarket, etc. The idea is – someone that buys domains in a similar way that Domainers have for years but rather than parking focuses on development.

Now it’s your turn – does the Domainer Developer exist or do you have to buy and sell Domains to really be a Domainer. Let’s settle this debate – you can help – comment and let you voice be heard!

{ 9 comments… add one }

  • Leonard Britt June 14, 2010, 8:45 pm

    The domainer/developer has emerged as .COM domains with significant type-in traffic are generally not available at prices feasible for the beginning domainer. Nice keyword domains can occasionally be found in other extensions but selling such domains to end users is not as easy as selling .COM domains. So such domainers are beginning to either learn how to develop sites themselves or outsource the process.

  • Andrew R June 14, 2010, 9:32 pm

    Companies like CSNStores and NetShops / Hayneedle have been developing quality domains for years.

    Hayneedle powers sites like,,,,,,, – with hundreds others as well.

    CSNStores powers sites like,,,,,,, and hundreds more as well.

    These companies are end developers that take advantage of high quality domains, thus seeing the true potential of such domains. These two companies make great examples of doing “minisites” right – though I would call them “niche” sites instead. While neither company sells domains (that I’m aware), they are examples moving the opposite direction of the typical domainer moving towards development.

  • Nic June 14, 2010, 9:48 pm

    You’re right Morgan. Let’s call that person a Doveloper 😉
    Think about that… If domainers turn into end users; we finally reach what we all wished for: more end user sales!

    More seriously… I think that line is blurring as everyone else “gets” the value of domains and domainers learn about business on the web.

  • RH June 14, 2010, 11:14 pm

    Funny Morgan because I came up with the term, “Hybrid Domainer” and am going to be starting a new blog focused on this area at Great article.

  • Tim June 15, 2010, 7:02 am

    Why then is CSNStores dropping nice generic domain names?

    I saw them let go on GoDaddy the other day.

    They’ve let several nice generics go lately without even trying to sell them as far as I can tell. It makes me wonder if they are having money problems.

  • Pat June 15, 2010, 7:18 am

    Once they start un-parking names, they become developer/business-owners. IMHO.

  • Morgan June 15, 2010, 9:40 am

    Thanks for all the great comments – some excellent points made here! Keep em’ coming!

  • Surge Marketing June 15, 2010, 1:57 pm

    Anyone who owns a domain should have a plan for monetizing and type-in traffic is becoming more and more obsolete everyday. Making a living monetizing domains solely on parking revenue is a difficult proposition for all but a few who got in early and registered and purchased premium domains. Because the cost and time required to develop websites has decreased to the extent that there is such a low barrier of entry, I don’t see any reason why a someone who owns a premium domain can justify sitting on it with a parking page.

    For the rest of us, developing domains (often long tail keywords with decent search traffic) and optimizing them for search engines is the most feasible way to monetize a web property.

  • Gertha Stapel July 26, 2010, 9:20 am

    Important information and facts and Outstanding style you got for your blog! I want to thank you for sharing your views and time in the stuff you submit! Cheers.


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