It's 11PM and I'm sitting in the lobby of a hotel in Mexico City

So why am I sitting in the lobby you might ask? We lost power so me and a growing number of people are downstairs doing emails. I stayed in my room doing email for as long as my little battery could take – which obviously wasn’t long enough! When I asked at the front desk when they expect the power to be back on the woman shrugged her shoulders and laughed…I’m guessing that’s not a great sign.

Whenever I’m in Mexico the ccTLD part of my brain kicks-in and I start becoming very aware of what domain names people are using to brand their businesses. This time I’m really going to try to see how .mx compares to and .com.

From what I have seen in my trips to Mexico .com is still the strongest TLD here – however I think this has a lot to do with companies that have a multi-national presence using .com domains. I think that .mx plays a similar role here as .us does in the US.

Here’s a quick example just from my hotel – I am staying at the Camino Real hotel which from what I can see has 95% of its property in Mexico – their website – When I type “” into my browser though it takes me to not but I’m not too surprised there since did come first.

I’m going to be keeping my eyes open and by the end of the week I hope to have a better understanding of what the potential is for .mx here in Mexico.

So now is where you come in! I’m just visiting Mexico – if any of you live in Mexico I’d love to hear your opinion on this issue. All I can give you is my glimpse based on a week in Mexico City – if you’ve lived in Mexico for your whole life you definitely know a lot more than me and I’d like to learn from you!

As you all know (or should know by now) I’m a big and .in fan so I’m always keeping my eyes open for good potential ccTLD. .mx has been on my radar for a while now but I still don’t see any compelling evidence that makes me want to start buying.

Comment and let your voice be heard! Are we all missing the .mx boat or is this a ccTLD destined for failure in the face of .com and

{ 6 comments… add one }

  • Susan October 13, 2009, 7:57 am

    Mexico is just behind the rest of Latin America, for the most part. Most anywhere else and they are increasingly using their country extensions.

    For example, in Brazil is rapidly replacing, or at least increasing, in relation to .com. I’ve watched this transition happen over the four eight years. You can see it everywhere on the streets now.

    • mlinton October 13, 2009, 5:34 pm

      Thanks for sharing Susan. Mexico definitely uses a lot and almost every Mexican business I’ve seen today brands itself with

  • Leonard Britt October 13, 2009, 8:56 am

    I just got an email from a friend of mine in Mexico City yesterday. So what are you doing in Mexico City 🙂 ? By the way, it is an interesting place to visit. Just be careful.

  • Mojito October 13, 2009, 1:40 pm

    Mexico City sounds a little dangerous.

    • Morgan October 13, 2009, 5:58 pm

      Mexico City has its dangerous parts just like any other city. In Manhattan you can drive 10 minutes in be in a terrible area. You can drive from Beverly Hills to Compton in about 20 minutes. Every city has it’s good areas and bad areas. Last night I had dinner in a part of town called Polanco. There was every high-end fashion store you can imagine and BMW’s and Mercedes parked and driving all over.

      Just depends where you go!

  • TeenDomainer October 13, 2009, 4:50 pm

    I have never been to Mexico but the .com will always be king. But I think it is really great to travel and you can see what trends and domains are used in other places.


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