It's 2009 And STILL Nobody Knows What We Do!

I threw a surprise party for my girlfriend last night. I’ll tell you – surprise parties are a lot of work and involve perfect timing to work-out. Luckily this one went-off without a hitch and I don’t think I’ve ever seen anyone so surprised in my entire life!! At the party I started talking with one of her friends about Domaining – of course nobody knows what Domaining is so I explained to him that I am a Domain Investor. He immediately said, “Cool – I know all about that – my brother does the same thing!”

I was elated! Wow – a fellow Domainer! He then went-on to explain that Domain Investing is registering Trademarks and then profiting from them. He explained a domain his brother bought which is now under some pretty serious legal scrutiny as it is a major infringement. I stopped him there – “that’s not what I do.” He looked confused, “well then how do you make money with domain names?”

I went-on to explain our industry and the concept of developing domains so they rank well in search engines. Then came the monetization step and he had the “ah ha” moment that most people have eventually where they realize what it is we really do. I had a similar conversation with a friend of mine in Australia who, after learning more about Domaining investing sat down with me and began taking notes. I made sure to caution him – don’t get overly excited and go-out and register a million domains – stay focused on a few to get started and do your homework before buying any domains.

Is it just me or is it absolutely frustrating that tech-savvy people, who read blogs, understand the Internet, even design websites themselves have NO IDEA WHAT WE DO! I have several friends who are web designers, each one initially thought Domaining was the same as CyberSquatting. Each conversation involves an entire explanation and usually a trip to and to really prove that I’m not just making this whole thing up!

As an industry we need to do a MUCH better job of reaching end-users who don’t know about Domaining rather than just focusing on the few of us who do. Domaining should not have to be your primary income source to be accepted by the community – passion, drive and innovation should be! Just think – every car nut doesn’t have to be a mechanic to be accepted in the auto world. Every Audiophile doesn’t have to work for a speaker company. Baseball fans don’t have to be players themselves. If you’re making $1,000 or $10,000 a month with Domaining you should still be considered a Domainer!

So enough is enough – I know I’ve said this before but I’ll say it again: it is time to expand our industry and let the whole world know what we do! Someone who works in finance and makes millions of dollars a year would still be a valuable person to have at a conference or domain auction – the problem is, they has no idea our industry exists. The high school student who is a web programming whiz and builds sites in his sleep could make a great passive income to help pay for college – the list goes on.

So spread the word – we are in an amazing industry and EVERYONE is welcome – just bring your passion, drive and patience because this industry is going to be HUGE!

{ 10 comments… add one }

  • Jake December 2, 2009, 3:09 pm

    In my opinion, it’s the few people that DO squat on thousands of trademarks that kills our reputation.

    Regardless of our personal practices, we will always be associated with the few that abuse domain names, you know?

    • Morgan December 2, 2009, 4:38 pm

      @Jake – Agreed!

  • Tia Wood December 2, 2009, 3:16 pm

    “Is it just me or is it absolutely frustrating that tech-savvy people, who read blogs, understand the Internet, even design websites themselves have NO IDEA WHAT WE DO!”

    Yes!! I appreciate the spirit behind this post. I believe the problem is there are really no “industry spokespeople”.

    • Morgan December 2, 2009, 4:39 pm

      Thanks @Tia – I’m really passionate about this – looking forward to showing everyone what it is we all do here!!

  • bruce marler December 2, 2009, 3:35 pm

    great post. I have a feeling that we will see a grassroots effort start to occur with something bigger coming from it as far as an industry organization existing that reaches out to the mass market.

    after my post about the lack of industry leaders pushin the industry forward I have been contacted several times about what type of organization I thinking of.

    Aron meystedt has done some good posts on this recently as well and Adam strong and I are to sit down soon as well to talk.

    this is the only industry I know of that the leaders do not have an industry promotion group. we just keep promoting to ourselves to tell ourselves how great our products are. that has to be fixed or we will also be considered an amateur industry z

    • Morgan December 2, 2009, 4:39 pm

      Thanks @Bruce – completely agreed!

  • M. Menius December 2, 2009, 3:54 pm

    Great post. I forget how uninformed the general public are about domains. They use them everyday to navigate the internet, but never stop to think about what the domain name is accomplishing for them.

    Cybersquatters set the industry back 5-10 years, and hurt many good people and companies.

    • Morgan December 2, 2009, 4:39 pm

      @M. Menius – Exactly! They ruin it for the rest of us!!

  • Dale Buckey December 2, 2009, 6:10 pm

    Definitely spot on! I run into it everyday.

    Can’t tell you how many times I have contacted an author or company that has an article about their new product or service, that I have the exact match keyword domain for. Obviously the domain name is generic and non-trademarked.

    But I get classified as a “cybersquatter” because I had the foresight to predict what technology or product would become mainstyle. So instead of recognizing the marketing opportunity people are being offered, the prospective buyer turns resentful and most of the time “turned off”.

    I don’t have the complete answer but after the “single wide” mobile trailer was renamed as an efficient “modular home”, they became more acceptable. Perception is everything. From now on I’m offering
    brand reinforcement, collateral advertising and supportive marketing.

    Dale Buckey

    • Morgan December 2, 2009, 6:34 pm

      Thanks for the comment @Dale – absolutely the issue we are all facing!


Leave a Comment