It’s All About The Team – .CO, 1.8 million Domains Later

From Twitter to Vine, Angel List to Google, .CO has become a mainstay for some of the most recognized startups and Fortune 500 companies on the planet and like most startups, it has everything to do with the team and their ability to execute. When it comes to this execution Juan Calle and Lori Anne Wardi could write the book on it, they took an extension with absolutely no name recognition and turned it into a household name.

I first met Juan and Lori back in 2010 when they were launching .CO. I can still remember eating dinner together at the Hard Rock Hotel in Las Vegas. I’ll be honest, I thought Juan and Lori were amazing, but I thought it would be incredibly hard to get true mass adoption for .CO.

Brit.co

Then after seeing them in action for a year I realized it was more than possible, it was happening. Now some of the most innovative startups in the world are building their brands on .CO, from Brit.co (raised $27.6M), Jelly.co (founded by Twitter co-founder Biz Stone), Angel.co (raised $24.1M) and many more. All of these companies use the .CO for their primary domain, not as a forwarding address, and none have the matching .COM.

At the same time, while startups and Fortune 500 companies flocked to .CO, so did domain name investors, and I know many who have made a fortune selling .CO domains. Ticket.co sold for $20,000 on popular domain marketplace Sedo.com a couple of months ago along with True.co for $17,000 a month earlier.

What .CO proved is what I think we are going to see with new gTLDs, great teams that know how to execute can turn an unknown domain extension into a household name. We’re seeing this with new domain extensions like .CLUB, .NYC, .GURU, .XYZ, and many more.

Huge congrats to .CO and team for providing what’s possible, there many domain extensions that will try to do the same, and as we’ll see, only the best of the best will survive. While the extension itself is important, the team is the most important thing, period, and .CO has one of the best.

{ 7 comments… add one }

  • Snoopy July 20, 2015, 8:38 pm

    “.CO has become a mainstay for some of the most recognized startups and Fortune 500 companies on the planet”

    //////////////////////

    Quick factcheck on this statement:

    Which Fortune 500 companies are using .co as their principal web address? I can’t find any.

    Reply
    • Morgan July 21, 2015, 3:58 pm

      @Snoopy – I definitely never said that Fortune 500 companies were using .CO as their primary web address. I’m pretty sure .COM is and will be the champ there for a long time to come. I did say that Fortune 500 companies are using .CO, here are some examples:

      American Express — amex.co and aexp.co
      Nissan — nssn.co
      Business Week – buswk.co
      Starbucks – sbux.co
      Google – g.co
      Twitter – t.co
      Amazon – a.co
      Cisco – cs.co
      Virgin – virg.co
      CBS Sports – cbsprt.co
      The Home Depot – thd.co
      IBM – ibm.co
      Salesforce — sforce.co

      Show me any other extension that has launched in the last five years that has this level of support from Fortune 500 companies…I think .CO takes the cake here.

      Reply
  • Raymond July 20, 2015, 9:26 pm

    ” Which Fortune 500 companies are using .co as their principal web address? I can’t find any. ”

    General Motors uses GeneralMotors.Green instead.

    Reply
  • Collabo July 20, 2015, 10:35 pm

    Vine.co?

    Reply
    • Morgan July 21, 2015, 3:51 pm

      @krishna – you’ll see me write articles about amazing startups, and wonderful companies because I think it’s a waste of time to write about mediocre startups, or companies that are just doing okay. Life is short, I like to focus on those that are really taking things to the next-level and innovating. If you want to read about doom and gloom, look to any regular news outlet, if you want to read about innovation and amazing companies doing wonderful things…you’ve come to the right place 🙂

      Reply
  • krishna July 21, 2015, 12:40 am

    I know many who have made a fortune selling .CO domains.

    Fine statement. How many domain investors burnt their fingers by betting on .co.

    Please stop using words like “amazing”, “wonderful”, “most recognized@ – these are the words that should be used carefully and under exceptional circumstances.

    for you, everything is amazing… every start-up is most recognised.

    Why are you spoiling your good name with this kind of posts? Such posts are now becoming too frequent.

    Bye

    Reply
  • Snoopy July 21, 2015, 6:21 pm

    Morgan,

    Let’s recap on what you claimed,

    “.CO has become a mainstay for some of the most recognized startups and Fortune 500 companies on the planet”

    .co is not the “mainstay” of any fortune 500 company, they use it as a url shortener, like your t.co example, or it just a redirect to their main url, like your a.co example.

    Reply

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