It’s happening – new domain extensions are selling for more than .COMs

I just read an article on popular domain investing blog The Domains about a trend that I think we’re going to see more and more over the years – a new domain extension selling for more than its matching .COM. The domain name is Autism.rocks and it just sold for a whopping $100,000 vs. only $9,500 last year, and to the same buyer.

When I started buying and selling domain names I was focused on exact-match domains. I didn’t care if they were two, three, or even four-word domains, I just wanted to exactly match popular phrases. Over time I’ve become laser-focused on one-word domains and I think in a world full of new domain extensions this is proving to be the best path.

There are more examples just about every week of the value that one-word domains have in brand new extensions. Just look at Wine.club which sold for $140,000 earlier this month, or Pro.flowers which sold for $50,000. Domains like this beat-out numeric domain sales like 2675.com and 5082.com which sold for $16,500 and $14,500 respectively.

The times they are a changing, and what we’re seeing with new domain extensions is still only the beginning. However I think one trend still holds true, one-word domain names are more valuable than ever, that’s where I’m putting my focus and something tells me five years from now I’ll be glad I did.

{ 19 comments… add one }

  • Domenclature.com June 23, 2015, 8:27 pm

    Linton,

    This title of ‘new domainextensions selling for more than dot com’s’, if not entirely false in the present, is not absolutely true.

    And I think it’s irresponsible for you to post this. I hope you take this post down right away; it’s really not like you to do this.

    Reply
  • spencer June 23, 2015, 8:48 pm

    This reads like hype. Sorry Morgan. Anyone who thinks autism.rocks is a 100k domain in REALITY has rocks in their head.

    Reply
    • Morgan June 25, 2015, 8:58 pm

      @spencer – the guy who bought it also bought AutismRocks.com. The reality is that the world is changing, we can choose to ignore it or adapt, at least that’s my opinion 🙂

      Reply
  • Jen June 23, 2015, 8:52 pm

    I agree with Domenclature.

    A few big sales do not mean much. I have a bunch of 1 letter and one-word domains in the new g’s. Not a peep of interest. Zero. Zip. I have to think a few “big boys” with special interests are manipulating the market to their advantage.

    And that sale of Autism.Rocks smells fishy to me…

    Does anyone remember .mobi?

    Reply
  • Cary June 23, 2015, 9:17 pm

    .rocks was for brand protection aka extortion

    Reply
  • KC June 23, 2015, 10:25 pm

    It’s worth watching, but it’s not a trend yet. Let’s see how new gTLD sites are developed to impact the society and the world.

    Reply
  • steve brady June 23, 2015, 10:57 pm

    As if GTLDs are GMO’s, some artificial mutation of mother nature’s .com . If .coms grew on trees, that’d be a reason to insist on the real thing. Unless the Food & Drug Administration declares GTLDS an unhealthy substitute (causes poor vision), I imagine intuitively thinking outside the com.

    Reply
  • krishna June 24, 2015, 10:00 am

    It is shocking to see even famous domainers are spreading propaganda.

    Even .ly, .me, .info, .mobi and .biz etc. reported this kind of sales. Where are they now?

    Few such sales need this kind of articles?

    New domain investors follow famous blogs. You have so much responsibility. Take care.

    Reply
  • Doc Science June 24, 2015, 10:29 am

    Fear of the unknown is what’s driving comments like the one’s above and the one’s to follow. Those sitting on thousands of com’s have a right to be afraid of what’s happening to the value of their portfolios.

    Having sold several nTLD’s to end-users for many multiples on the dollar more than the reg fee they paid for the matching com’s supports your story here, Morgan.

    There will continue to be big .com sales reported for the best of the best names, but names that were second and third string will continue to lose value to the nTLD strings.

    It’s pretty evident when you see how many com’s — with keywords left of the dot that match the new right of the dot extensions — are being taken out of hibernation and listed for sale at Flippa, NameJet and other places.

    Keep shooting straight.

    Reply
  • albert June 24, 2015, 10:34 am

    Morgan, this is nothing but pure propaganda and I am really starting to lose interest in bloggers that help spread it.
    At Names Conn, the was all the celebration about Wine.Club selling for six figures at the auction.
    I have followed it since and even commented on DomainSherpa.com about a month ago on why nothing has been done with it.
    Now they claim it has sold for $140,000!!!
    Really?????
    This is pure rubbish and I was a little surprised when I saw this post.

    Reply
  • Tim June 24, 2015, 2:35 pm

    Morgan, why write such untrue nonsense?

    Did someone pay you to write that title as propaganda? It’s so nutty and so far out in left field I just have to ask.

    Reply
  • tom June 24, 2015, 3:11 pm

    Morgan, are you aware that major corporate system admins are blocking many new domains , as so many have been used for cybercrimes? See April, 2015 RSA Conference presentation /* by noted cyber security expert advising major corporate sysadmins to be particularly careful, or completely block new domains for some time. Hardly smart to be pushing new tld’s if they are under such cloud.

    /* https://www.rsaconference.com/events/us15/agenda/sessions/1560/domain-name-abuse-how-cheap-new-domain-names-fuel

    Reply
  • Tony June 24, 2015, 3:19 pm

    Kudos to the above readers who commented. They see nonsense and are willing to call it as they see it.

    Reply
  • Phil June 24, 2015, 5:04 pm

    Morgan,

    I think every writer throws up a catchy headline and that’s what you did. The fact is in the case you mentioned was true as far you know based on the information you have been provided. I agree that this could indeed become a trend , I asked for pricing on a few names owned at northsound that match my .coms and they were asking almost 200k if one of the flower companies bites I would be surprised if my .com would bring the same .

    Don’t let anyone bully you into not sharing your thoughts or changing your writing style . The last I checked it still says Morgan Linton in the header.

    I didn’t see you saying this is the death of .com or that the new G’s are a better play than .com .

    My take away was in this case a new G sold for more than the .com and you personally think it could become more prevalent . You also personally believe exact match one word names will continue to be powerful in spite of the extension.

    I personally think .coms are solid and will be be for some time , but all the others that look nice and make sense will also continue to gain attention of end users and consumers alike.

    There is room for everyone .

    Reply
  • Scott June 25, 2015, 11:49 pm

    I’d measure Autism.rocks against Autism.com, not AutismRocks.com. But that’s just me.

    Reply
  • Christopher Hofman Laursen June 26, 2015, 2:26 pm

    Hi Morgan,

    You’re absolutely right in pointing out that people should keep a sharp eye on the new gTLDs. I’m very surprised that the commenters here seem so stuck on the traditional mental model and even offended that you’ve turned to the dark side.

    Christopher

    Reply
    • Morgan June 27, 2015, 12:50 pm

      Thanks @Chris, appreciate the kind words! Change is hard for people to grasp. I can still remember when cellphones came out and people told me, “I’ll never use one of those”

      Reply
  • Jordan June 29, 2015, 10:54 am

    Are you serious everyone, I remember how people who sold and purchased domain names back in the 90s and everyone was like, hahahah, nothing will happen. I remember how people are still spending hundreds of thousands of dollars on domain names. If you really had a big bank account, why would you spend money on a name that is brandable? Seriously? Its all in a brand, probably 101 of marketing…OH WAIT, THATS RIGHT….brandable….and if you have a 100k to spend on a domain, don’t you think you would have more to spend on marketing the Fucking name? If not, the hell did you purchase any domain name outside it’s $12 registration price? Oh right, branding….So will new extensions be favorable?

    I don’t know, if my mommy and daddy were spending 300,000 dollars on domain names and I had a Lambo, do you think I would pass up the chance to get even more attention buying the next best thing like .work .club .xyz etc…..

    the new generation of buyers want to spend money on branding and on leverage and if an investment is worth 100k…then they better had invest it or hold it. voodoo.com was sold for how many again from its purchase price of $30k…hmmm…

    The new kids on the block have cash money and don’t mind blowing a million on a domain name and if it fails, they are thinking, who gives a fuck, I have millions more!

    Reply
  • Ty July 13, 2015, 5:30 pm

    The title doesnt fit the story..TheDomains story is the same guy who sold autism.rocks and is co owns rightside of the dot LLc. So it isnt a coincidence they wrote and promoted this story

    Reply

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