Every year SXSW brings a lot of people and money in Austin. Last year over 70,000 people attended the conference and $325.3M was injected into the Austin economy – boom! The first part of SXSW (which is called South by Southwest BTW) is called “Interactive” (read more here) and it has become the go-to tech show in the US, hands down. Founders from startups around the world along with some of the top VCs in the world all converge for a week to talk about innovation, disruption, and to have a great time together listening to music or hanging out in one of the zillion lively bars in downtown Austin.
After Interactive comes Music and Film, which means that by the end of this week the tech community will have returned to San Francisco, New York, Boston, and LA, and the music nuts and the film buffs take over. Companies that target startups always focus on the Interactive week since it’s the best time to reach some of the true innovators in the tech world. This year three companies really stood out to me, meaning that I constantly saw them which means they definitely worked it to get their brand out there. So here they are:
.ME (domain.me) has been popular with startups for a long time and we all know companies like About.me that have raised millions and branded on the extension. This year at SXSW, .ME is on every single staff shirt which means that you really do see .ME everywhere.
For years now .XYZ (gen.xyz) has sent their now famous purple body-suited XYZ Squad into the streets of Austin. They’re hard to miss and people clearly love interacting with them. This year they brought a giant Instagram frame which was a great way to get people interacting and sharing their moments with the .XYZ Squad. I was lucky enough to get everyone to pose for a picture…and even a backflip which you can check-out here.
Sedo (sedo.com) is one of the largest domain marketplaces in the world, so it should come as no surprise that they also had some of the largest posters at SXSW. These are all over the convention hall and downtown so if you didn’t know about Sedo before SXSW, there’s a good chance you do now.
Congrats to .ME, .XYZ, and Sedo – it’s clear they put some serious thought into how to get more eyeballs on their brands this year and it’s definitely working. Now if I can just find a way to get one of those awesome purple .XYZ body suits?