It’s Official – Everyone Wants To Be In The .CLUB


Today is a big day for .CLUB, they just passed .GURU and now hold the title as #1 new gTLD in the world. As I’ve said many times before, I think most of the new gTLDs will have an uphill battle, but a handful I think will hold premium value and resonate with end-users for a long time to come. I said .CLUB would be one of those and without a doubt now, it is.

“We’ve seen an incredible response from companies, individuals, organizations, and now celebrities from all over the world, and it’s proving that how we market and navigate the web is changing forever as people understand the value of adding context and meaning beyond `.com’ to web addresses,” (Colin Campbell, CEO of .CLUB Domains)

Last week .CLUB threw a launch party with 50 Cent in New York City that really got people excited. It’s clear that .CLUB did their research when it came to marketing this TLD and now the general public not only knows about .CLUB, they want it, now!

Congrats to the whole team over at .CLUB, something tells me there’s going to be some celebrating over there today!

{ 10 comments… add one }

  • Albert May 28, 2014, 2:50 pm

    Morgan, here is a quote from on the new GTLD’s when someone tried to sell a small entrepreneur one:

    “Sorry guys, I got some pretty nice ones in the early rounds, and approached direct end users, and they aren’t remotely interested. One guy said, I will be saying DOT a million times to each client, they do not want to pay more than a few bucks for these extensions, needless to say $500 to $5000 per year.”

    I am not sure if he he talking about .club or .whatever, but this is something that I have been saying all along.

  • Cool change May 28, 2014, 4:52 pm


    Is available?

    After FIddy himself flubbed up and accidentally referred to .com, this tld lost any credibility it may have once had.

  • baklav May 28, 2014, 5:08 pm

    Morgan: great news indeed, read it in Yahoo Finance.

    Albert: nice try but we’ll see in a few years how wrong some people are who are stuck in the past with crap names because they couldn’t get the good ones back in the early .com days.

  • Jim May 29, 2014, 2:49 am

    I can come up with thousands of quotes of why “that .com crap will never succeed” from the 90’s, what’s that prove? Nothing.

  • Viljami May 29, 2014, 4:35 am

    I’m from Finland and in my opinion .club is super. Works great in many, many languages. Huge potential to go big imho. So I bought my first two new GTLDs: laina dot club (Finnish for and matka dot club (Finnish for trip/; Polish & Czech for Pretty happy with them.

  • William May 29, 2014, 4:46 am

    My company registered some nice .club names and we plan to develop several of them. We didn’t pay more than 10 dollars each. For our business, I think the .club is a better fit than a .net or .info and we could never afford millions for the .com’s even if the current owners wanted to sell them. For us, it will be an upgrade.

    I think many small businesses with long names like will regret not owning or, especially when they see their competition using it.

  • Ron May 29, 2014, 7:58 am

    Club paid for this sponsored listing, there are some people who do no want to be in the club, and the top 10 parties who registered this extension own
    50 percent of it, what do we learn from numbers, and patterns?

  • albert May 29, 2014, 8:13 am

    At the last meeting at Meet-Up in Santa Monica, one person (I won’t mention his name but Morgan, you know him) tried to get and they told him $20,000 registration fee.

    That’s a lot of money.

    Nuff said.

  • Robbie May 29, 2014, 8:36 am

    I don’t think that is entirely true since 2L gtld’s are blocked for the time being that is.

  • Domain Names May 29, 2014, 3:52 pm

    Yes, as Albert said: it’s all about the “dot.”
    Why should one expect people to remember it?
    People are not only severely distracted; they are seriously lazy.
    Finally, the shift towards the apps will soon become one of the biggest threats to domain investors.


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