One of my favorite things to get as a user of a product is an email saying, “hey you can now do cool new things with a product you already know and love.” Of course, there’s usually a catch, i.e. pay us more money and you’ll get the features.
I got an email from this morning announcing two new features, and no catch – they just added new functionality and it doesn’t cost a penny more. Be careful, I could get used to this!
Both of the new features from Efty are for their marketplace solution which allows you to easily create a website highlighting all of the domains you have for sale. The first addition is live chat, here’s a bit more about it from the Efty blog:
We’ve teamed up with Tawk.to to bring forever-free live chat to your Efty marketplace site, allowing you to communicate with buyers in real-time, either from the advanced Tawk.to dashboard or directly from your mobile device while you are on the go.
Here’s a preview of what the new feature looks like on a marketplace site:
Chat functionality like this is a great way to engage with a potential buyer instantly, and as you probably now by now, with sales – timing is everything. I see a feature like this being a really interesting one because if someone is considering a handful of domains, the ability to instantly connect with them and start negotiating on your domain definitely gives you an edge IMO.
The next feature is a phenomenal one and while I haven’t setup my domain marketplace site yet, this feature is the one that is going to push me over the edge to get my act together to do it. I’m talking about Mailchimp integration.
I’ve been using Mailchimp for years, it’s one of the best solutions on the market, and to create a mailing list of people who are interested in buying domains is a dream come true for any Domainer.
In a world where social media plays an important role in marketing, domain name investors often forget to build an email list. We can not recommend building an email list of prospective buyers enough because email simply is the easiest way to market your domains.
At Efty we’re BIG fans of Mailchimp. They are the always-on email marketing platform that has been providing underdogs like ourselves the tools we need to succeed since the early days of the internet. If you are planning to capture leads and build an email list of potential buyers (and you should) today’s your day.
This is another great update from Efty and one that I’d actually probably pay for (just don’t tell them I said that) but I’ll take it for free. Now if only the wonderful people at Efty could convince other software companies to give me more features for free 🙂