James Booth just sold 151.com for $415,000

Well it’s starting to feel like not a week goes by without another blockbuster sales by one of the Booth Brothers. Tonight James Booth announced the sale of the numeric domain name 151.com for a whopping $415,000. James made the announcement on Twitter:

While I’m no numeric domains expert this does seem like a pretty stellar sale for a 3N .com. Based on the data I was able to find on NameBio this would rank as the 12th highest NNN.com sale of all time. For those wondering what the top ten NNN sales are, here ya go:

If you look at the dates on these sales this makes 151.com the largest NNN .COM sale in the last three years. While I don’t have any more details on the sale I’m going to ping James on Twitter now and see if he’ll share any more tidbits with me, if he does, I’ll update this post and share on here or in the comment section.

No matter how you slice it, this is one heck of a domain and one awesome sale. Congrats to James, safe to say there’s no slowing this guy down!

{ 7 comments… add one }

  • Richard B Morris March 15, 2020, 7:21 pm

    I heard this a few hours ago and grabbed a dozen or so keyword XXXXX151.com domains like Caribbean151.com, Brand151.com and Fashion151.com. I was drinking 151 Rum long before James was in diapers:), and probably drank 415K worth back in the day.

    I hope you’re doing OK there in San Francisco Morgan….East Coast is pretty much on lock down. Good Luck!

    • Morgan March 15, 2020, 7:23 pm

      Thanks Richard, stay safe!

      • Richard B Morris March 15, 2020, 9:03 pm

        Morgan…i know how much you like researching sales like this, and I’ve uncovered some interesting information. While I wasn’t aware of this, Bicardi, still one of the largest privately whiskey makers in the world shut down it’s Bicardi 151 Rum operation seen here; https://brutalhammer.com/bacardi-151-flames-out/

        It appears that Don Q has a 151 Brand that’s still being sold. Maybe someone else bought the domain to compete with the likes of Bicardi and Don Q? Or someone could have bought it for an entirely different reason? Should be very interesting☺

  • Mika March 16, 2020, 12:11 am

    Congratulations to all involved, nice work and a win for all parties.

  • Furquah March 17, 2020, 4:43 am

    That’s a great sale when people/companies are trying to save money.

    Congrats James

  • Ozzy March 17, 2020, 10:35 am

    Was he the owner or did he broker the deal for someone else?

  • Travis Runyard March 23, 2020, 2:36 am

    I’m surprised 911.com, 123.com, or 666.com didn’t generate a higher sale value and price. 151 sounds like some sort of whisky brand I see splattering its all-numeric brand name in the Australian Open tennis tournaments, next to KIA and Rolex.


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