Jason clearly has the magic touch when it comes to picking domains

I’ve talked about Jason Sheppard quite a bit this year, and for good reason, he has a great eye when it comes to picking domains. What I also really appreciate about Jason is his willingness to share his sales openly, both the sales price, price he paid, and date he purchased the domains. There’s a lot all of us can learn from what Jason is sharing. Here’s three sales Jason made in one day this week:

Jason domain sales

Looking at these there’s a few quick takeaways:

  1. None of these domains were purchased for more than $100, in fact, $59 was the most he paid for any of them. Keeping acquisition costs low allows you as an investor to build up more inventory without going through as much cash.
  2. His top sale is a three word .COM. While I’ve been a two-word .COM guy for a long time now, I keep seeing three word .COM sales like this and thinking I should probably open my mind (and my wallet) to three word .COMs.
  3. BIN pricing works – I tweeted back to Jason highlighting the sale of YouAreBrave.com and he gave a bit extra info as you can see below:
domain investing bin prices

I like what Jason said here, “That it sold at BIN was a good lesson in pricing for me.” Definitely a lesson there for me and likely many others as well. I’ve gone back and forth with BIN pricing over the years and now most of my “For Sale” landers are more focused on having a potential buyer get in touch vs. making the sale right away…now I’m wondering if I should be a bit more open to putting BIN pricing out there.

Last year I talked about “Price Upon Request” landing pages and the benefits these can offer investors. At the same time, I look at sales like YouAreBrave(dot)com and wonder if the sale would have happened without a clear BIN price there. And that’s one of the things I love about domain investing, there’s always the opportunity to learn and try out new strategies and ideas.

Congrats to Jason and thanks as always for sharing this with all of us, you can definitely go into this weekend feeling pretty darn victorious!

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Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Bold Metrics, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 8 comments… add one }

  • Spike June 12, 2020, 11:16 am

    What BIN landing pages is he using? Afternic/GD? Uni? Epik? His own creations? I’m curious.

  • BullS June 12, 2020, 12:17 pm

    Domainers lives Matter
    Domainers lives Matter
    Domainers Lives Matter

    On my bright side, I sold a hand reg $3.99 domain,3mths old for $69.
    Repeat, repeat, repeat a billion times. Cheap thrills.
    This is the best stress reliever BS hobby….

  • DomainBoss June 12, 2020, 12:40 pm

    Jason is emerging as humble hero for domaining community, just like AbdulBasit.
    I follow them very closely and appreciate them sharing details.
    It’s always uplifting to see them succeed and help the community.

    Wish them huge success!

    • Mark June 13, 2020, 3:54 pm

      I’ve only seen both of these guys brag about sales. As Scott says below, definitely not humble but nonetheless seem like good guys.

      • Samer June 14, 2020, 1:55 pm

        “brag about sales”?

        You new here? Many dont share sales.

        They’re heroes, for which I appreciate.


  • Scott June 12, 2020, 2:29 pm

    Good to see domain investors doing well, great industry to be in.

    But, if you are publicly posting your sales and writing on and on about your successes every sale or every month while not mentioning your failures at all, then it is more like gloating than being humble, no?


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