outranks Joe Biden’s exact-match .COM on Google, and it’s causing some problems

While I’m a big believer in owning your full name in .COM, if you’re running for political office, or a celebrity, owning it across a wider range of TLDs is probably a good idea.

If you don’t believe me, well then just do a Google search for something like “Joe Biden website” and you’ll see one of the top sites above the fold is which contains a pretty official looking site, with, uh, lots of photos and animated GIFs of Joe Biden getting a little too up close and personal with some people.

Couple this with the fact that Joe Biden’s own website actually doesn’t show up on the first page of Google and it shows how an exact match domain with some good SEO juice can be even more powerful than owning your exact-match .COM.

As you might imagine, Joe Biden does own and this is (from what I know at least) to be the main website for his campaign. Whoever built the site for him could brush up a bit on their SEO skills as you would think they should be able to get his exact-match .COM to outrank a .INFO domain, but they seem to have missed the mark for now.

Taking a look at the WHOIS data on DomainTools I can see that was registered back in 1997., on the other hand, wasn’t registered until 2017, almost twenty years later.

For years there’s been an ongoing debate about whether domains will rank better if they were registered a long time ago. Google has put this one to rest multiple times, and this is another great example.

At the end of the day, the trick here seems to be really good SEO because someone is outranking a 22 year-old exact-match .COM with a three year old, .INFO.

My guess is Joe Biden’s team is probably scrambling to find some SEO help and we’ll likely see him back up on the top of Google when you search for him, but for now, is likely getting a lot of traffic, and they’re certainly getting plenty of publicity a I first read about it in this article on CNBC.

Of course, the detective in me couldn’t help but to do a little research into who owns this domain. Here’s what I was able to figure out:

  • the domain is registered under the email
  • going back in time I was able a woman named Elizabeth Riegal from Worldwide Corporation in Clearlake Park
  • this is likely the same owner since Clearlake Park also shows up in the registration info for
  • has been under privacy protection since 2018, so I went back to 2017
  • That’s where the trail goes cold. While I could spent a lot more time researching this, I’m not going to, it’s pretty clear the owners don’t want to be found as they’ve hidden their identity across a slew of domains

If anyone else does more research than me and can figure out who put up the site, feel free to share in the comment section below. For now, SEO’s around the world are waiting to hear from the Biden team, who definitely needs some help right now because what you currently find on Google is the exact opposite of what they want people to see.

{ 12 comments… add one }

  • Anonymous May 5, 2019, 3:53 pm

    If this were a Trump parody website, would you have put your little dic hat on and posted all of the registrant’s info?

  • Mark Thorpe May 5, 2019, 5:20 pm

    Where are all the anti-Biden pro-trump comments. Lol

  • Snoopy May 5, 2019, 5:59 pm

    Registering a whole lot of alt tlds would not have prevented this. Joe Biden needs to improve his own site rather than worrying about .info etc. There is hundreds of other alternatives that the .info guy could have used if Joe Biden had already registered, he could have also used a .com with an extra word at the start of end with similar effect.

    Let’s stop putting domains on a pedestal, it would be a small factor in that ranking.

  • John May 5, 2019, 6:44 pm

    I was just censored today over at See this while it’s still showing:

    It grieves me but it’s the last time I give props to MB that’s for sure. He’s was always one of my favorites.

    • John May 5, 2019, 6:45 pm

      Even Morgan didn’t censor Snoopy and me on Thursday.

      • Snoopy May 5, 2019, 9:12 pm

        Don’t try and put me in the same bucket as you buddy. If thedomain has censored your nonsense posts that is a good thing.

        • John May 5, 2019, 9:16 pm

          Definitely would not want to be in a bucket with you, Snoop, and you’re too late. Been uncensored at TheD and have asked Morgan to delete this.

          Thanks for dogging me again though.

    • John May 5, 2019, 8:50 pm

      I just noticed that it’s all good now so this can be disregarded.

  • John May 5, 2019, 6:50 pm

    Morgan, someone got the domain wrong. It’s The “2020” one is just a sale announcement.

  • domain guy May 6, 2019, 12:50 pm

    What exactly did Matt Cutts? from Google state over 15 yrs ago? It was very clear. What was the number one thing important in Google ranking? serps? What did he say and clarify? The most important item on any website is the content, not the links, not the domain name , not the pictures the most important thing on any website is the content. How does google rank the websites? The best one first to the worst one last. The domain name is an added benefit. The domain name gets type in traffic. Now what happens when you have the best content and the matching domain name? you are on page one for every single matching domain name …like domain guy. School is over of this subject 10 years ago. What happens when you have a great domain and matching content like worth over 50 million do you need a fucken diagram?

    • Anonymous May 6, 2019, 4:39 pm

      ^ this guy gets it.

  • Paul Nichols March 4, 2020, 4:38 pm

    The domain registrar’s phone shows up here,
    Admin Name:Elizabeth Riegel
    Admin Organization:Clearl Lake Corporation
    Admin Street: 1079 General Delivery
    Admin City:Clearlake Park
    Admin State/Province:CA
    Admin Postal Code:95424
    Admin Country:US
    Admin Phone:+1.8889947755

    The address on the map is
    5000 Estate Enighed
    Independence, KS 67301

    Google says
    Lodging in the Montgomery County, Kansas
    Address: 5000 Estate Enighed, Independence, KS 67301
    A user suggested this phone
    (601) 550-7261
    which seems to be in Mississippi, hahahaha


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