Kayaking.org Makes It To The FIRST Page Of Yahoo In Two Weeks!

Well this was a pretty exciting weekend as I noticed a nice spike in my traffic at one of my most recently-launched properties – Kayaking.org. When I delved-into the analytics to see where all this traffic was coming from I was surprised – it came from Yahoo and a majority of it was by people who searched for the word, “Kayaking”. So I immediately went to Yahoo and there it was on the first page, above the fold, and this is only TWO WEEKS after finishing the site, as you can see there are 74 million results for “Kayaking” and I’m number four!

I’ve spent a while analyzing my competition and Paddling.net is one of my top competitors in the space. The site has been running for nine years, yes – nine years and has tons of content about Kayaking – they even include the word Kayaking in their page title! However after two weeks on the web Kayaking.org has out-ranked them.

Now here is the most amazing thing, for those of you that read my post – Domain Development – Taking Kayaking.org To The Next Level – you know that I haven’t even started doing any SEO on the site yet! I am still adding a number of core features to the site like photo sharing, a discussion forum, and better Twitter integration. However without any SEO work on my part, the unique content coupled with domain name have landed me on the first page of Yahoo.

As I do SEO for the site I’ll be sharing each step with all of you. Hopefully, by the time I’m done with all of my SEO tweaks I’ll be on the first page of Google as that is of course my main goal. Still – the first page of Yahoo in two weeks isn’t bad and with all the new features I’m adding I’m certain it will become the top Kayaking resource online!

{ 10 comments… add one }

  • Ze June 28, 2010, 12:25 pm

    Having the same success with my datafeedr sites built on wordpress. A few are not more than the a couple of pages deep, but rank on the first and second page of yahoo. One of them is number one on yahoo, and the feed isn’t even connected yet!!!

    This search engine seems to give A LOT of love to domains that are an exact match to a search term.

  • The Fromainer June 28, 2010, 1:29 pm

    Congrats Morgan, that’s pretty awesome!
    So you got to page one of Yahoo just on the strength of content alone, with no SEO whatsoever?

    • Morgan June 28, 2010, 4:09 pm

      Thanks @Fromainer

  • Leonard Britt June 28, 2010, 1:34 pm

    Given the search results for that one-word phrase, congrats on getting to Yahoo page one so quickly. I have noticed that of the three major search engines, Yahoo seems to be the one which gives the most favorable treatment to exact-match domains. Google’s ranking methodology seems to place less weight on the domain and more on inbound links and content.

    I look forward to reading about your SEO work and how this impacts the search ranking at Bing and Google over time.

    • Morgan June 28, 2010, 4:08 pm

      @Leonard – good observations – I have found the same to be true. Yahoo definitely seems to give more weight to exact-match domains than Google!

  • TV June 28, 2010, 2:07 pm

    Re-launched, versus newly-launched, correct?

    • Morgan June 28, 2010, 4:07 pm

      Thanks @Mark!

      @TV – correct, re-launched.

  • Mark June 28, 2010, 2:45 pm

    Congrats Morgan!

  • Ed | Htmlpress.net June 30, 2010, 1:50 am

    Amazing Morgan! I think you have a good niche there too!

  • PPC Ian June 30, 2010, 9:01 am

    Morgan, congrats! This is awesome! I have really enjoyed following this case study and looking forward to reading about your upcoming SEO tweaks.


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