Keyword-Rich Domains And SEO – MUST READ Article from SEOMoz

If you’ve met me before then you know – I am fanatical about keyword-rich domains! Why? Well when I started in this industry two and a half years ago I was an SEO guy who just learned about the Domaining industry. Naturally I thought…wow – a keyword-rich domain can give me a HUGE edge in the search engines and thus my business began.

It wasn’t long until I was making hundreds of dollars a month on domains that I paid $10 for…and none of them were .com’s – the secret – exact-match domains!

Keyword-Rich Domains

On Monday Keyword Rich Domains hit SEOMOz’s Radar in an article titled – It’s a Feeding Frenzy for Keyword-Rich Domains. This article discusses some essential concepts around using keyword rich domains for SEO and getting strong traffic to your sites. A lot of the concepts here are one’s I’ve been using for over two years now and if you aren’t employing these yourselves you could be missing-out on some great free traffic.

At the end of the day I’d rather have a domain making hundreds of dollars a month than a domain I can sell for $1,000-$2,000 – that passive income creates a steady revenue stream that is hard to find in any other investment vehicle and as you keep adding more it can become substantial. Just to be clear – I’m no millionaire but I do plan to make $10,000/month in passive income from my domains by the end of the year and I’m happy to share the adventures with all of you each step of the way!

Enjoy the article and feel free to share you comments as always!

{ 8 comments… add one }

  • PPC Ian February 3, 2010, 4:51 pm

    Thanks for sharing, I could not agree with your school of thought around passive income more! After all, real investments pay YOU. All the best,

  • Jim Holleran February 3, 2010, 4:54 pm


    Keyword rich domains is how I been buying my domain names since 1998. I want the domain to tell exactly what it is,,,, etc.

    Not saying it’s bad but that is why I think names like or off no advantage for SEO so I stayed away from those type of names.

    Thanks, Jm

  • Mark Fulton February 3, 2010, 6:19 pm

    First paragraph is gold. The rest is black hat non-sense, I am confused why SEOMoz is actually endorsing this practice.

    If you do this 301 redirecting of keyword domains to another one of your domains, well.. it won’t work. Google will know that you own all of the domains. Or will they? You have to falsify domain registration data and potentially use 2 or more separate web hosts. Not worth it.

    I’m just stating this to discourage anyone who might have their gears turning.

    Keyword domains do have a huge advantage for search rankings, but avoid using them to boost your other websites.

  • Morgan February 3, 2010, 6:22 pm

    You bring-up a good point Mark. Definitely best to stay-away from any black-hat SEO. I always focus on having good content on exact-match domains which in the end will perform better than any black-hat techniques!

  • Rashid Mahmood February 7, 2010, 7:37 am

    Morgan you right you said my words.

  • backup February 22, 2010, 8:53 pm

    Common buy a new domain with your keywords, get some links with the keywords in anchor, put the keywords on the title, and get 3.0 of density for the same kw, guess what?, you wont see yourwebsite on google serps in months, now do the same, but dont get links, let it just like that for a month, guess what, its on google of first page, now do the same but dont get a domain with keywords, guess what, first page on google, got it right?

  • Nico Princely November 11, 2010, 6:24 pm

    This why I laugh when people want to buy a domain based on parking revenue. I personally am scaling down on domains and only keeping my best keyword rich domains. I’m done with speculation and tired of domaining.

    If it’s not producing income it’s a liability I forgot about this for a while after doing over $300K in high ticket sales. But that market is gone now and both flipping and parking these days is joke.


    There are many other SEO factors buy a good domain gives you a strong edge. You also have to consider the niche as well.

  • Mark Norman December 15, 2017, 3:30 am

    I have definitely found a strong correlation between strong keyword domains and better conversion.

    After buying and selling many such domains it is becoming clear to me that building on those domains and retaining that value pays off much more in the long run however. It’s a bit of an investment up front but it can keep paying rather than a once off pay day.


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