As a domainer one of the most important pieces of information you’ll need to keep track of is the visitors coming to your sites. This is particularly important for flipped sites that you are working to improve their search engine placement and monthly traffic.
On top of simply understanding how many people are visiting your site, it’s important to understand how they got there. This is the #1 way to really pin-point your return on investment for any advertising that you are doing for your site. Supposed you’re paying $50/month to run a banner ad on a popular website (in reality will probably be a lot more than $50). Months go by and you think that your advertisement is paying off. Visitors are coming to your site, buying your product, mission successful! Look a little closer. It’s important to look not just at your total number of monthly visitors but also where those visitors are coming from. If you notice that 90% of your traffic comes from a Google searches then you know you can kiss that ad goodbye and save your $50. If on the other hand you can see that most of your traffic does come from your advertisement, then you know it’s working.
Too often businesses will spend a fortune on marketing, see sales increase, but fail to understand what really caused the lift. Your websites are your business, become an expert in your visitor, understand who it is that visits you site, how long they stay for, how often they come back. By better understanding your visitors you can continue to improve your site and get more and more of your visitors coming-back for more.
When looking at visitors to your site – make sure you pay careful attention to unique visitors. This will give you a good idea of how many different people are really looking at your website.
So how do you track all of these useful statistics? Well GoDaddy and some of the other hostings services offer traffic-tracking, for a monthly fee. This can get very very expensive as your number of domains increases. GoDaddy charges $1.99/name to do visitor tracking – with 100 sites this would cost you an additional $200/month just to track your visitors!
Not to worry. There is an incredible free (yes you heard that right) visitor tracking service called StatCounter.com. Sign-up is quick and easy and you can track a number of useful statistics about your site by simply inserting a small snipped of code at the bottom of your page. StatCounter will also show you things like how your visitors got to your site, how often they come back, as well as which pages are the most popular.
Tracking your traffic will you understand your visitors better, which in the end will increase the value of your investment. By using StatCounter you can save what could be hundreds of dollars in monthly fees while still getting all the information you need.