Tell me if this situation has ever happened to you. You’re bidding in a domain auction for an absolutely incredible domain name. You think it’s easily a five-figure domain, but for some reason it’s only at $220 with twenty minutes to go. You expected to be in an intense bidding war but somehow you won after crossing the $200 threshold.
Sound to good to be true? It might be if the amazing keyword domain you’ve found isn’t spelled right. Did you just buy DebtConsolidation.com or DebtConsoladation.com? The first is a stellar domain, the next, a typo of a stellar domain.
This happened to me very early in my Domaining career and I’ve been incredibly careful ever since. Let’s face it, if you’re buying lots of expired domains it can be all to easy to glance at an auction and immediately start bidding before checking to see if you’re bidding on the name you think you are.
This is why I always recommend you take a minute to spellcheck a domain that seems too good to be true. If typos are your thing you might like the name either way, but nobody likes to buy a different domain than they thought they were buying.
One last note that can help save you a bit of pain and suffering is to check for any zeros or ones in the name that may look like an “o” or an “l”. Once again, if the price seems suspiciously low, this might be why. Sure, you’d love slick.com, but you probably don’t want s1ick.com.
The point here is simple, if something seems too good to be true it just might be. Take a second to fire up your spellchecker to make sure you’re buying the domain you think you are.
Feel free to share any experiences you’ve had buying the wrong domain. Comment and let your voice be heard!