Launching a WordPress site on one of my traffic domains from start-to-finish, in a weekend

Morgan Linton WordPress

It’s been a while since I’ve done a domain development project and since I’m trying to do my best to stay home to avoid getting the Coronavirus I thought this would be the perfect weekend to do it. The domain name I’ll be developing is TagManager(dot)com, a domain I got actually with development in mind years ago.

Whenever I buy a domain that I think, “hey maybe someday I’ll develop this,” I never have the time so I usually end up putting a landing page on it through a service like Efty. One very useful thing about doing this is that you can still keep track of analytics. I was poking around last week and saw that TagManager(dot)com got 4,500 unique visitors in February which means if I put a site on the name it will instantly have 100+ people a day going to it.

Domain names with traffic provide a great base for a new site, if you’re already getting thousands of visitors a month without showing up in Google, there’s nowhere to go but up once you do start ranking. Since I’ve been using WordPress for over ten years now I’m pretty comfortable getting everything setup and since I also have been writing every day for almost fourteen years, banging out some initial content also isn’t super time-consuming for me. So I thought, why not put together a site in a weekend and share the process with all of you?

If that sounds interesting, read on! 🙌

First I’ll outline the general process I’m going to follow in turning TagManager(dot)com into a living breathing website:

  1. Setup hosting on WP Engine
  2. Pick a cool looking theme on
  3. Do initial WordPress setup
  4. Write first three blog posts
  5. Create initial pages like About and Contact Us
  6. Add Google Analytics plugin and tracking code
  7. Setup my favorite WordPress SEO plugin (All In One SEO Pack)

I already have an account with WP Engine, it’s the same hosting service I use for this blog. I’ve used WP Engine for a long time now, they rock. As for finding a WordPress theme on Themeforest, this can take some time because there are soooooo many options.

I decided to go with a theme called Futura which is considered a “Minimal Blog Theme.” I personally like more simple themes that don’t have a lot of distractions and are easy to setup. It’s also critical that you pick a theme that’s responsive since you can expect 50% or more of your traffic to come from mobile.

Futura WordPress Theme

Installing a WordPress theme is insanely easy, it takes less than 30 seconds to do. If you’ve never done it before, you can read this to learn how. Once the theme is installed I have a little checklist I go through, I feel like this would probably be better off in a post of its own so I’ll whip that up tomorrow morning.

After doing the initial setup I wrote the first blog post and called it a day. Tomorrow I’ll write two more blog posts, setup the initial pages, get Google Analytics rocking and then see how things go. If you want to know why I bought this name in the first place, just read the blog post, Tag Managers happen to be something we deal with all the time at Bold Metrics so when I saw this expiring a few years ago I couldn’t help but pick it up.

If you want to start your own blog and are looking-into WP Engine I recommend starting with the WP Engine Startup Plan, it’s only $27/month. Managed hosting is the way to go IMO since it means you don’t have to worry about servers, updates, etc. everything is done for you so you can just stay focused on building your site. The support at WP Engine is amazing, if you want to try it just call them and see for yourself.

Okay, here’s what I did today (Saturday), it took about an hour total to get setup the blog on WP Engine, pick the theme, do the initial WordPress setup and write the first post. If it’s your first time doing this I’d probably budget two hours but honestly, getting the basics in place shouldn’t take much longer than that. Here’s what I have after that hour…pretty boring right?

Tag Manager

Tomorrow it will all come together, but that’s it for today!

{ 19 comments… add one }

  • Scott Bender March 7, 2020, 6:38 pm

    Hello Morgan:

    Greetings from Scott Bender.

    I’ve seen you talk about in the past, but I never checked them out until this post. AMAZING.

    I have domains for sale listed at and, but this seems like a better way to go.

    AND, I look forward to seeing how you monetize this new domain. The team at Google have set up tag manager for some of my tracking and it is really hard to set up.

    Looking forward to watching the progress of this domain name build out.

    Scott Bender Orlando

  • Mika March 7, 2020, 7:20 pm

    Well I have to give it to you, you are do-er. You just get things done. 🙂

  • BullS March 7, 2020, 9:17 pm

    “WP Engine Startup Plan, it’s only $27/month.”

    that too much, just host at GD and it is so cheap.
    I can build a WP website in less than 2 mins, just click install and viola and start collecting big money

    • Morgan March 8, 2020, 10:53 am

      Go Daddy is definitely cheaper, I used them for years, that being said WP Engine is much better when it comes to managed hosting. If you’re okay spending your time managing Wordpress and fixing things if they break, there are definitely cheaper ways to go. I like managed hosting because I want someone else to do all of that for me. Paying a Dev Ops contractor an hour a month would be $100 – $200 so I think $27/month is one heck of a deal.

  • Khan March 8, 2020, 4:12 am

    Morgan, very thankful for your post. It is been very helpful. Eager to learn about domain dev also. Keep it posting. In fact appreciates if you run entire blog post as a theme centered around domain dev.

  • Rabbiul Ahmed March 8, 2020, 11:17 am


  • Aliv March 8, 2020, 6:38 pm

    Hi.. I found this article from google discovery via my smartphone.

    I decided to put a comment because i am interested in how you build your site step by step.

    Can’t wait to see the progress.

  • Raj Malhotra March 8, 2020, 7:30 pm

    very thankful for your post. It is been very helpful

  • Shiv Kumar yadav March 8, 2020, 9:18 pm

    Your articles is very interest and ultimate guide for WordPress so thanks sir.

  • Suanlun Tonsing March 9, 2020, 4:28 am

    I also agree the fact that it’s so easy to get started with wordpress. But I was expecting a little more to what happens after that set up has completed. Anyways, good piece especially for beginners.

    • Morgan March 9, 2020, 2:52 pm

      Thanks Suanlun and not to worry, part two of the post goes up today, this is a multi-part blog post so there’s more to come!

  • Prince March 9, 2020, 10:34 am

    You have mentioned very interesting points! ps nice internet site.

  • Prince sisodia March 9, 2020, 11:43 am

    It’s exhausting to seek out knowledgeable people on this subject, but you sound like you already know what you’re talking about! Thanks

  • Ridwan March 9, 2020, 11:54 am

    The domain Tagmanager(dot)com is worth $23k on estibot which is one of the best domain evaluator. Nice one pal.

    • Morgan March 9, 2020, 2:52 pm

      Thanks Ridwan, I’m glad to have picked it up, its been a fun one to develop!

  • Lego March 17, 2020, 8:01 am

    I’m in the process of starting a blog site and this was really helpful. Thank you!

  • bigtech360 June 1, 2020, 3:08 am

    Really informative blog post.Really looking forward to read more. Great.

  • infomodem June 1, 2020, 3:10 am

    Like!! Really appreciate you sharing this blog post. Really thank you! Keep writing.

  • Good Morning Images with flowers HD June 26, 2020, 7:32 am

    The post looks so genuine, keep posting more and all the best for future posts


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