Lead generation experiments with Unbounce – let’s give it a go

One of the main ideas I walked away with after spending the last three days with other Domain Investors is that I could probably benefit from experimenting with lead generation on some of my names. It’s not too hard to figure out what domains would be good candidates, the ones that get people trying to buy something other than the domain itself are probably the best place to start.

In case you don’t know what I mean, here’s a good example. You have a “For Sale” landing page for a domain but people keep putting in an offer for the product or service that the domain refers to. Suppose you own NewCouch.com (not sure why that popped into my head?!?) and you get someone who makes a $1,000 offer and write a message, “Looking for a good couch for $1,000 or less.” Well – it’s probably safe to say that person doesn’t want to buy the domain from you, they want a couch. Get the idea?

Like most of you though I have absolutely no free time during the week so any kind of domain-related project needs to happen on the weekend…but I like relaxing on my weekends so I also don’t really want to spend much time sitting on front of my computer. This means I need a simple solution to whip up a landing page.

In the past I’ve used LaunchRock and Unbounce to build quick lead gen pages, and after looking at how both have progressed over the years it looks like Unbounce is probably the way to go.

While I know HTML, CSS, and Javascript and could certainly turn this into a fun light coding project, I’d prefer to spend more time hiking, biking, eating, and relaxing on the weekend so I’ll go with a no code option.

One of the domains that I currently see people getting confused with and submitting numbers for a service rather than the domain is ClosetDesign.com so I think I’ll start with that one. To get inspiration for the kind of data I should be collecting I’ll do a quick Google search for “closet design” see what comes up at the top (organically) and then see what data they’re collecting.

What I’ve always liked about UnBounce is that you can run simple A/B tests to try out different things so I’ll likely design two variants and then see which one converts the best. As I keep saying, my weekend time is precious so I’m going to give myself a maximum of one hour this weekend to work on this…and of course I’ll share what I learn and build with all of you.

Now all this being said this is pretty new territory for me as I don’t have a ton of experience with lead generation. If you do, I’d love to hear more about what’s worked for you and any other tips you’d like to share.

As per usual, I want to hear from you, comment and let your voice be heard!

{ 5 comments… add one }

  • Skyvisum August 5, 2019, 8:25 pm

    Looking forward to it.This should be interesting.

    Reply
  • Matt Holmes August 6, 2019, 5:08 am

    Wow this is great! I remember when I set up a catch-all email forwarding service some of our generic domains started receiving leads from people trying to email it! We should totally have an unsplash page for people also visiting the site instead of parking crew! Signing up now.

    Reply
  • Jose August 6, 2019, 9:44 am

    I use Unbounce for a while and it is very good although what I do not like is that you must use Adwords or Google Ads that has not changed is the same with your bidding system otherwise with them very satisfied.

    The times and designs also the Landing page is the most important thing that other advertising formats are also to sell domains with a form and short content so have more possibilities to sell domains.

    I am studying, a digital Landing Page course for mobile phones since currently this system that we all use is a total see on this link https://www.bankmycell.com/blog/how-many-phones-are-in- the-world

    Now you do a search with Google with your mobile example: “Sofa”
     and after 5 minutes the Sofa floods with advertising on my mobile, how many people in the world look for” Sofa “in a single day? Millions here is the business of today and of the future.

    Reply
  • Logan August 6, 2019, 12:26 pm

    I see that Unbounce helps create landing pages, but that’s the easy part. To whom will you sell your couch or closet leads to monetize the information collected at the landing pages?

    Reply
  • Kevin Fink November 8, 2019, 3:20 pm

    @morgan, how did this ever turn out?

    Reply

Leave a Comment