Let me be crystal clear, as a domain investor I focus on .COM, not planning on changing my tune any time soon

For some reason, whenever I write a post about any extension except for .COM some readers get confused and think I’m suddenly suggesting that people should invest in other TLDs. I don’t know how many times I’ve repeated it on my blog but I may as well do it once again so it’s crystal clear.

The vast majority of my investments are in .COM domain names. From all the data I see, my guess is I’ll continue to stay focused on investing in .COM domains forever.

Yesterday I wrote a post about .CO, in the past I’ve written posts about .IO, .ME and some other domain extensions that I see startups using. I think right now startups have been flocking to .CO and .IO, as a domain investor, I’m not, but as a domain blogger I think it’s interesting to write about.

A lot of startup founders and entrepreneurs read my blog, they’re interested in reading about domain names, not investing in them. At the same time, I have a very loyal foundation of readers from the Domaining world (love you gals and guys!), so I try to write articles that resonate with both sides.

I am not a full time domain investor, never have been, likely never will be. I am a full time startup founder – that’s where I spent just about every waking hour outside of writing a blog post here once a day and spending an hour or two on the weekends looking at expired domain names. I don’t have any kids and am not planning on having any so I do have the time to spend 30 – 45 mins a day writing for this blog and 1-2 hours on the weekend managing my portfolio and looking at expired domains.

So don’t get confused when I write a post about seeing a bunch of startups using a domain extensions, I’m writing that because…I’m seeing a bunch of startups use a domain extension. This is very different from saying, I think you should stop buying .COM and start investing in another extension.

Domain investing has been a life changing thing for me both financially and personally, and that’s because of .COM. If you want to make money investing in domain names, .COM is the way to go.

That being said, if you’re a startup founder, there are other domain extensions to brand on, and tradeoffs that you make if you do deviate from .COM. Right now I think .CO is pretty darn hot with startups, I’m seeing .CO everywhere and it feels newsworthy to me, enough to write a post. So don’t get confused, remember, this is a domain blog that’s read by startups, entrepreneurs, and Domainers – I talk about domain names in all my posts, but not every post is about domain investing.

As a domain investor .COM is it, the end, period, done. As a startup, .CO and .IO are pretty hot right now and I’ll continue to write posts when I see cool innovative startups branding on these and other extensions.

Clear enough?

{ 16 comments… add one }

  • BullS August 15, 2019, 10:54 am

    If you stop talking about the dot whatever and if EVERYONE just focus on dot com, the value of the dot come will rise….dudh!!! plain and simple.

    • Morgan August 15, 2019, 11:01 am

      I don’t think we have to worry about that, .COM prices are rising and I don’t see that slowing down any time soon. What I write about certainly doesn’t impact the value of an entire domain extension 😉

  • Truth August 15, 2019, 11:13 am

    It’s That Troll SNOOPY. He goes around trolling everyone on Domaining . Com in my opinion.

    • Snoopy August 15, 2019, 4:09 pm

      Let me guess, you own a truckload of alt tlds?

  • alan dodd August 15, 2019, 2:16 pm

    Morgan please do an article on dot TV. Then we can really see what @Snoopy thinks!

  • Snoopy August 15, 2019, 4:08 pm

    Morgan, if you talk alt tlds up, then add a disclaimer on the end that you are mostly a .com person, that still sounds like a sales pitch for the alt tlds.

    • Morgan August 15, 2019, 4:52 pm

      I love you Snoopy but you’re missing the point. Here’s what I’m saying:

      There are two main categories of people who read my blog:

      1) Startup founders/entrepreneurs
      2) Domain Investors

      For category #1 I think alt TLDs make plenty of sense and I see a lot of startups branding on TLDs like .IO and .CO and doing really well.

      For category #2 I don’t think alt TLDs make as much sense, .COM is the way to go.

      But since I have two different audiences that read my blog, I need to be able to write posts for both. Make sense?

      • Snoopy August 15, 2019, 5:33 pm

        Morgan, I think you need to seperate “startups branding on TLDs like .IO and .CO” and startups actually having a good experience with these names.

        Just because a company is able to raise funds and grow revenue doesn’t mean the that extension was a good choice. My own opinion is that startups quickly realise they have a big problem and will be trying to buy the .com behind the scenes. The only time the truth is revealed is when they successfully buy the .com or rebrand. Up until that point they won’t say anything publicly about it.

    • Matt August 15, 2019, 7:05 pm

      I don’t think that the disclaimer would satisfy you either, Snoopy. Morgan, more than clearly let’s it be known the investor vs. end user perspectives (as have I with my own comments) – but you are adamant.

      You’re also missing the point because he’s not talking non-.coms up. Morgan is giving his opinions on a few of them and use cases from different perspectives.

      I think you should try to treat comments like a dialogue and not a debate. We can all learn things and understand a topic better when we’re a little open to other people’s experiences.

  • Ethan August 15, 2019, 6:04 pm

    Perhaps the confusion is resulted from this website’s domain being a [full name].com, making people think that [full name] is suggesting something. If the domain were something like DomainReports.com, perhaps things would be fine.

    • Ethan August 15, 2019, 6:10 pm

      Sorry. It looks like I made a bad naming example. Please ignore the “s” in the example domain because the plural version in this case might be inferior. But feel free to correct me if it isn’t inferior.

  • Ravi August 15, 2019, 9:16 pm

    Hi Morgan,

    First of all, I don’t think it is confusing, it is just misinterpretation (often intentionally..) and trying to say something when there is no need to be said!!

    Yes, you made it clear many times .COM is your main interest…I will say you don’t need to repeat that every time someone says something…(and this happens literally on every article of yours)

    Like you mentioned you are reflecting different fields here… startup world and domaining world !!

    Your article yesterday was very very clear about .CO being used by startups and you just saw some direct examples and at the same time some high sales in recent times.

    That is just noting and analyzing the DATA that happened recently…it is not an imagination or expectation of some possibilities!!

    You are doing great by mentioning stories which you came across and readers will know more about those trends/interests… they will invest according to their interest and these articles just give some more points to think and analyze.


  • Mark Thorpe August 16, 2019, 5:22 am

    But you have talked about yourself investing in domain extensions other than .com in the past (.co .io etc), so when you write about these domain extensions again, it comes across that you still like them as an investment.

  • Logan August 16, 2019, 8:37 am

    So let me get this straight. What you’re saying is, we should shift all of our domain investment funds out of .com and into .co and .io because well-funded startups aren’t launching on .com domain names anymore because they prefer .co and .io domain names. Right?

    • Kelly August 16, 2019, 1:26 pm

      no Snoopy.
      He said .CO is hot with startups.

  • Mit Thakkar October 14, 2019, 3:07 am

    Hi Morgan,

    What are your views on a .OOO domain? I was planning to buy a couple of hundred .OOO domains for my clients. Please share your feedback on the same. TIA!

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