Link-Building on Kayaking.org

I told everyone that I would share all of my SEO and link-building strategies on Kayaking.org so I thought now would be a good time to give you an update. In case you missed last week’s post – “Landing Page Optimization – More Updates Made To Kayaking.org” I thought I’d share with you the new front-page of Kayaking.org.

I am very happy with the new layout of the site and beginning my first round of link-building. To start link-building I begin by reaching-out to similar sites in the same niche. It’s pretty easy to find these sites, in this case I just search for “kayaking” in Google and Yahoo.

It’s the sites on the first page that are my initial link-building targets. By reaching-out to each of these sites and offering to have a link exchange I’m hoping to get some nice quality back-links to help improve my rank in Google. Back-links take time to develop but in a niche as saturated as Kayaking they are essential to ranking well in Google. This is the same technique I used back in 1995 and it really hasn’t changed too much!

Yahoo puts more emphasis on exact-match domains and you can oftentimes get on the first-page of Yahoo/Bing without doing much link-building. As you can see from the image below I’m in a great spot on Page 1 in Bing for “Kayaking.”

Still – the goal is to be on the first page of Google, Bing is a good start but by no means have I reached the search engine promise-land…yet.

So that’s the next step for me in the link-building process, sending emails to other site-owners in the space and hopefully getting a few good back-links to the site. I’m not looking for hundreds of links, just a few good links from other reputable sites. If you own a category-defining domain like Kayaking.org it’s much easier to get link partners than if you site was on ILikeToGoKayaking.com.

Building a brand is a slow and steady process. I’m patient and know that by making the right moves when it comes to SEO and link-building early-on will set the site up for long-term success. I will also be writing some articles on popular article submission sites and will share that with you in a future post!

Stay-tuned and don’t forget to watch MorganLinton.tv tonight at 7:00PM PST!

{ 5 comments… add one }

  • Leonard Britt July 23, 2010, 1:23 pm

    Just curious what your hit rate is on link exchange requests from sites which are already on page one of Google and you are a new and potentially competing site. I suppose having quality content helps gain links but again why would they want to help a competitor if they are already on page one?

    Reply
  • Morgan July 23, 2010, 1:29 pm

    @Leonard – you don’t know until you try! I don’t do this with my mini-sites but when I’m building a brand like Kayaking.org there is SEO value for both of us. They may be on the first page of Google but they might not have had a new link added to their sites in months so I can help-out here.

    At the end of the day I’d rather see other sites in the niche as partners rather than competitors 🙂

    Reply
  • JS July 23, 2010, 6:07 pm

    Thanks for sharing Morgan. The kayaking.org is a very interesting series of articles.

    With respect to backlinking, I was wondering if you use/would use “do follow” comment finders like Comment Kahuna, Free Blog Commenter and the likes. They are easy to use but I’m not sure if they provide much link juice.

    Reply
  • PPC Ian July 23, 2010, 9:50 pm

    Morgan,
    Awesome post! Question: When you send out your link request emails, do you propose a reciprocal link exchange or are you simply trying to get one way inbound links to your site? I have found that reciprocal link exchange is far easier, but SEO-wise probably provides less value that one way inbound links. Thanks again for the helpful information!
    All the best,
    Ian

    Reply
  • Ed from htmlpress.net July 23, 2010, 11:16 pm

    Informative post Morgan. Treating other sites as partners rather than competitors is becoming a global trend. And I’m talking about corporations and small to medium businesses.

    Is kayaking dot org one of your top three sites for monetization?

    Reply

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